Bilibili Inc. (“Bilibili” or the “Company”) (Nasdaq: BILI), a
leading online entertainment platform for young generations in
China, today announced that it has partnered with Discovery, Inc.
to launch a new Discovery branded channel for its platform in
China. The deal also includes a content co-production partnership
between the two companies. The “bilibili x Discovery” branded
channel delivers exclusive, engaging and unmatched high-quality
factual content from Discovery to a young and wide-ranging Chinese
audience base.
The partnership includes 145 documentaries and
200 hours of exclusive content, produced by Discovery, which will
be published on the “bilibili x Discovery” channel by the end of
2018. The diverse range of content genres available will include
adventure, technology, history and animals, all of which are
synonymous with Discovery’s world-class storytelling
capabilities.
The partnership also leverages the content
production expertise of both companies. With a comprehensive
understanding of the culture and preferences of young generations
in China, as well as exceptional content selection capabilities,
Bilibili was selected as a co-production partner of Discovery in
the Greater China region, providing further opportunities for the
collaboration to grow and become even more impactful for
consumers.
“Documentaries
have always been an integral component in our
content ecosystem,” said Mr. Rui Chen, Chairman of the Board
and Chief Executive Officer of Bilibili. “From
broadcasting Masters in Forbidden
City to co-producing Chuan, Bilibili has become one
of the largest broadcasting platforms and producers
of documentaries in China. Beyond enriching our
content through purchasing licenses, the cooperation with Discovery
also enables us to strengthen our documentary co-production
capabilities. Integrating our branding and production
efforts with Discovery to
provide new high-quality and original content to our
users will be an exciting new pathway for our
cooperation going forward.”
“Bilibili brings together swathes
of young audiences who are keen on great factual content
that is a hallmark of Discovery. We look
forward to bringing together our leading
content and production capabilities
with Bilibili’s user data insight to bring
high-quality factual content to young
people across China. This will
help ensure Discovery’s content is accessible to new and
younger audiences across all screens,” said Mr.
Tony Qiu, General Manager of Discovery Greater China
Region.
In addition to
broadcasting popular Discovery documentaries such
as Naked And Afraid, How The Universe Works, My Cat From Hell,
Manhunt, Man Vs. Wild, America: Facts Vs. Fiction and more than
100 other documentaries, Bilibili will also exclusively
broadcast the biggest and best shows
from Discovery’s Animal Planet,
the world’s first television channel dedicated
to the animal kingdom, which was launched in
1996 and continues to grow internationally.
About Discovery
Discovery, Inc. (Nasdaq: DISCA, DISCB, DISCK) is
a global leader in real life entertainment, serving a passionate
audience of superfans around the world with content that
inspires, informs and entertains. Discovery delivers over 8,000
hours of original programming each year and has category leadership
across deeply loved content genres around the world. Available in
220 countries and territories and nearly 50 languages, Discovery is
a platform innovator, reaching viewers on all screens, including TV
Everywhere products such as the GO portfolio of apps and Discovery
Kids Play; direct-to-consumer streaming services such as
Eurosport Player and Motor Trend OnDemand; digital-first and social
content from Group Nine Media and a strategic alliance with the PGA
Tour to create the Global Home of Golf. Discovery's portfolio of
premium brands includes Discovery Channel, HGTV, Food Network, TLC,
Investigation Discovery, Travel Channel, Turbo/Velocity, Animal
Planet, and Science Channel, as well as OWN: Oprah Winfrey Network
in the U.S., Discovery Kids in Latin America, and Eurosport, the
leading provider of locally relevant, premium sports and Home of
the Olympic Games across Europe. For more information, please
visit www.corporate.discovery.com and follow
@DiscoveryIncTV across social platforms.
About Bilibili Inc.
Bilibili represents the iconic brand of
online entertainment with a mission to enrich the everyday life of
young generations in China. Bilibili is a full-spectrum
online entertainment world covering a wide array of genres and
media formats, including videos, live broadcasting and mobile
games. Bilibili provides an immersive entertainment
experience and high-quality content that caters to the evolving and
diversified interests of its users and communities,
and has built its platform based on the strong emotional
connections of Bilibili’s users to its content and
communities.
For more information, please
visit: http://ir.bilibili.com.
Safe Harbor Statement
This announcement contains forward-looking
statements. These statements are made under the “safe harbor”
provisions of the U.S. Private Securities Litigation Reform Act of
1995. These forward-looking statements can be identified by
terminology such as “will,” “expects,” “anticipates,” “aims,”
“future,” “intends,” “plans,” “believes,” “estimates,” “confident,”
“potential,” “continue” or other similar expressions. Among other
things, the Outlook and quotations from management in this
announcement, as well as Bilibili’s strategic and
operational plans, contain forward-looking
statements. Bilibili may also make written or oral
forward-looking statements in its periodic reports to the U.S.
Securities and Exchange Commission, in its annual report to
shareholders, in press releases and other written materials and in
oral statements made by its officers, directors or employees to
third parties. Statements that are not historical facts, including
but not limited to statements about Bilibili’s beliefs
and expectations, are forward-looking statements. Forward-looking
statements involve inherent risks and uncertainties. A number of
factors could cause actual results to differ materially from those
contained in any forward-looking statement, including but not
limited to the
following: Bilibili’s strategies; Bilibili’s future
business development, financial condition and results of
operations; Bilibili’s ability to retain and increase the
number of users, members and advertising customers, provide quality
content, products and services, and expand its product and service
offerings; competition in the online entertainment
industry; Bilibili’s ability to maintain its culture and
brand image within its addressable user
communities; Bilibili’s ability to manage its costs and
expenses; PRC governmental policies and regulations relating to the
online entertainment industry, general economic and business
conditions globally and in China and assumptions underlying or
related to any of the foregoing. Further information regarding
these and other risks is included in the Company’s filings with the
Securities and Exchange Commission. All information provided in
this press release and in the attachments is as of the date of the
press release, and the Company undertakes no duty to update such
information, except as required under applicable law.
For investor and media inquiries, please
contact:
In China:
Bilibili Inc. Juliet Yang Tel: +86-21-2509 9255 Ext.
8523 E-mail: ir@bilibili.com
The Piacente Group, Inc. Ross Warner
Tel: +86-10-5730-6200 E-mail: bilibili@tpg-ir.com
In the United States:
The Piacente Group, Inc. Brandi Piacente
Tel: +1-212-481-2050 E-mail: bilibili@tpg-ir.com
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