HOUSTON, March 9, 2022 /PRNewswire/ -- Direct Digital
Holdings (Nasdaq: DRCT) today announced that its buy-side
advertising platform, Orange142, has once again been named digital
agency of record for the Pigeon Forge Department of Tourism. This
new 5-year agreement builds on Orange142's nearly 25-year
relationship with Pigeon Forge. The town of 7,000 residents saw an
economic impact of over $2 billion
from tourism in 2021, marking a 100 percent increase in Pigeon
Forge's overall tourism tax base over the last 5 years. The plan
for the next 5 years is to drive incremental uptick in the region's
new visitor base, party size, party spend and length-of-stay, as
well as targeted initiatives to increase tourism from key markets
including Chicago, Washington DC, Indianapolis and Tampa Bay.
Orange142 provides an extensive list of digital services to
Pigeon Forge, including media negotiation, buying, and monitoring,
website development and maintenance, social media management, eCRM
management, strategic planning, software management and reporting,
and analytics. Beyond the technical capabilities, Orange142 invests
in building relationships with key stakeholders, including the
Tourism Advisory Board and local businesses to ensure all sectors
are represented appropriately and effectively.
"We've partnered with Orange142 for almost 25 years, their
team's understanding of our brand and audiences is unparalleled.
Orange142 truly serves as an extension of Pigeon Forge's Department
of Tourism and is a key strategic marketing partner based on their
digital expertise," said Leon
Downey, Executive Director, Pigeon Forge Department of
Tourism.
"It's a no brainer on our part to continue our partnership with
Orange142 for another 5 years, this will be a critical time as our
destination continues to recover from the COVID-19 pandemic
impacts. There's no other digital platform better suited to help us
navigate upcoming challenges and opportunities than our O142 team,"
added Downey.
"We're proud of what we've been able to deliver for Pigeon Forge
and can't wait to see what we can achieve together over the next 5
years," said Ross Ramon, CEO,
Orange142. "Annual website visitation, a great indicator of visitor
intent, has grown by more than 500,000 users per year since 2016,
with new user growth up 20 percent over that time period. This is a
direct impact of the city's digital advertising efforts – and has
generated a tremendous uptick in tourism revenue for Pigeon
Forge."
"The numbers speak for themselves when looking at what Orange142
and Pigeon Forge have accomplished," said Mark Walker, CEO, Direct Digital Holdings.
"Digital marketing works when the technology and expertise are
employed to pinpoint a client's exact needs and develop unique
strategies. The beauty of these partnerships extends beyond the
direct goal of increasing tourism, like in Pigeon Forge – it has
the potential to enhance the economic wellbeing of an entire
community."
About Direct Digital Holdings
Direct Digital Holdings (Nasdaq: DRCT) brings state-of-the-art
sell- and buy-side advertising platforms together under one
umbrella company. The holding group's Sell-side platform Colossus
SSP offers advertisers of all sizes extensive reach within general
market and multicultural media properties. Its operating companies
Huddled Masses and Orange142 deliver significant ROI for middle
market advertisers by providing data-optimized programmatic
solutions at scale for businesses in sectors that range from energy
to healthcare and travel to financial services. Direct Digital
Holdings' sell- and buy-side solutions manage 56,000 clients daily,
generating over 44 billion impressions per month across display,
CTV, in-app, and other media channels.
About Orange142
Part of Direct Digital Holdings
(Nasdaq: DRCT), Orange142 combines demand-side technology with
real-time intelligence and data-driven strategy to support
omnichannel marketing. Based in Austin,
Texas, Orange142 specializes in driving strong results for
mid-market clients in CPG, higher education, government,
travel/tourism, and wellness/beauty. For more information, visit
www.orange142.com.
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SOURCE Direct Digital Holdings