DXL Launches New “Wear What You Want℠” Brand Positioning
March 07 2023 - 7:30AM
Destination XL Group, Inc. (NASDAQ: DXLG), the leading
integrated commerce specialty retailer of Big + Tall men’s clothing
and shoes, announced today the launch of its new Wear What You
Want℠ brand campaign, elevating DXL’s commitment to strive
relentlessly to serve the fit and style needs of the Big + Tall
man.
The Wear What You Want℠ campaign is an invitation to him to
shop like everyone else by providing him the freedom to choose his
own style.
“The Big + Tall man has been largely ignored by the apparel
industry. Fewer brands, fewer styles, and fewer available sizes
leave him unable to shop the way other guys do. Finding something
he wants to wear, something that showcases his sense of style is
almost impossible,” said Harvey Kanter, President and CEO.
“At DXL, we are proud to offer him a place where he can find the
largest assortment of brands and styles in his size. He can find
clothes that fit him, his mood, and his style. He can – finally –
wear what he wants,” Kanter concluded.
The Wear What You Want℠ campaign encompasses DXL’s
commitment to its guests by highlighting DXL’s unparalleled fit
expertise, the broadest assortment of brands and style options, the
highest standards of quality, and an experience like no other. DXL
calls this unique combination of offerings The DXL Factor, and they
believe every Big + Tall man deserves to have it.
Over the coming weeks, DXL will be incorporating the new Wear
What You Want℠ brand expression into all marketing channels
including email, direct mail, video, social media, in stores, and
online at DXL.COM, further inspiring Big + Tall men to find their
style, show off their personality, and finally enjoy their shopping
experience.
DXL.Wear What You Want℠.
About Destination XL Group,
Inc.Destination XL Group, Inc. is the leading
retailer of Men’s Big + Tall apparel that provides the Big + Tall
man the freedom to choose his own style. Subsidiaries
of Destination XL Group, Inc. operate DXL Big + Tall
retail and outlet stores and Casual Male XL retail and outlet
stores throughout the United States, and an e-commerce
website, DXL.COM, and mobile app, which offer a multi-channel
solution similar to the DXL store experience with the most
extensive selection of online products available anywhere for Big +
Tall men. The Company is headquartered in Canton,
Massachusetts, and its common stock is listed on the Nasdaq Global
Market under the symbol "DXLG." For more information, please visit
the Company's investor relations
website: https://investor.dxl.com.
Investor Contact:Investor.relations@dxlg.com603-933-0541
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