Denny’s Corporation (NASDAQ: DENN) today announced the appointment
of two new agency partners. FINN Partners, the full-service
marketing and communications company, was named as public relations
and brand communications agency of record, effective August 1,
2023. Mindshare, the media services company that is part of GroupM
and WPP, was named as U.S. media agency of record, effective
October 1, 2023.
This year marks the 70th anniversary of Denny’s, one of the
largest franchised full-service restaurant brands in the world. The
brand will partner closely with FINN Partners and Mindshare,
elevating the brand and all it has to offer through creative
storytelling, photography, video, and more, demonstrating how
Denny’s helps communities, fosters togetherness, and creates
opportunities while feeding minds, bodies, and souls across the
U.S. and around the world. The work will also highlight how Denny’s
drives new audiences and media innovations while engaging and
delivering value to its core customers.
“At Denny’s, we are passionate about feeding and taking care of
our guests anytime and anywhere,” says Sherri Landry, senior vice
president, chief marketing officer. “We benefit from the expertise
of FINN Partners and Mindshare across storytelling, data,
marketing, and media. Our new partners bring an agile approach and
collaborative teams that will help Denny’s be the restaurant of
choice.”
FINN Partners will lead overall public relations for the brand,
including support for brand communications, corporate reputation,
crisis and issues management, DEI, CSR, and ESG, and executive
visibility.
“We have a tremendous opportunity to elevate Denny’s iconic
status as America’s diner, inviting a new generation of diners to
enjoy a menu full of new and craveable favorites,” said Kris Garvey
Graves, managing partner, FINN Partners. “FINN is honored to join
the Denny’s family, and our partnership is off to an innovative
start, with the Jensen Huang NVIDIA moment at the Denny's in San
Jose and our creative collab with Blink-182's tour launch. We are
just getting started, engaging in ways like never before, and
strengthening relationships with guests and stakeholders.”
Mindshare was selected to lead audience and media strategy,
planning, investment, measurement, and data and analytics.
“We are thrilled to partner with Denny’s, a brand that has
captured the hearts and minds of their guests worldwide,” said
Nancy Hall, North America CEO, Mindshare. “The Denny’s team is
smart, passionate, and future-thinking. They have a real
understanding of the power of media, and how it can create the best
outcomes for brands and consumers alike. Together, we will deliver
on Denny’s brand vision, and drive Good Growth for their
business.”
Denny's pioneered an entire category of affordable dining when
it launched in 1953. This timely agency shift cements its
commitment to remain iconic for decades by tapping creative new
talent to tell its story across channels.
FINN Partners will lead the business out of their Chicago
office, with teams across North America. Mindshare will lead the
business out of their Atlanta office, with teams across North
America.
About Denny's CorpDenny's is a Spartanburg, S.C.-based
family dining restaurant celebrating its 70th anniversary and
founding purpose: We love to feed people. That purpose has led us
to become a restaurant brand that guests worldwide rely on for
delicious value and craveable contemporary meals across breakfast,
lunch, dinner, and late night. Every day, we welcome guests to dine
whenever and however they prefer, whether it's at our
brick-and-mortar locations, via Denny's on Demand – the first
delivery platform in the family dining segment, or at The Meltdown
and The Burger Den, our two virtual restaurants. Our longstanding
commitment to supporting our local communities is brought to life
with our Mobile Relief Diner that delivers hot meals to our
neighbors during times of disaster.
Denny's is one of the largest franchised full-service restaurant
brands in the world, based on the number of restaurants. As of
September 27, 2023, Denny's had 1,588 franchised, licensed, and
company restaurants, which includes 166 restaurants in Canada,
Costa Rica, Curacao, El Salvador, Guam, Guatemala, Honduras,
Indonesia, Mexico, New Zealand, the Philippines, Puerto Rico, the
United Arab Emirates, and the United Kingdom.
To learn more about Denny's, please visit our brand website at
www.dennys.com or the brand's social channels via Facebook,
Twitter, Instagram, TikTok, LinkedIn or YouTube.
About FINN Partners, Inc. Founded in 2011 on the core
principles of innovation and collaborative partnership, FINN
Partners has grown from about $24 million in fees to almost $170
million in fees over ten years, becoming one of the fastest growing
independent public relations agencies in the world. The
full-service marketing and communications company's record setting
pace is a result of organic growth and integrating new companies
and new people into the FINN world through a common philosophy.
With more than 1,400 professionals across 34 offices, FINN provides
clients with global access and capabilities in the Americas,
Europe, and Asia. FINN Partners clients are also supported through
long-standing partner agencies and its membership in the PROI
network of leading agencies around the world. Headquartered in New
York, FINN has offices in: Atlanta, Bangalore, Beijing, Boston,
Chicago, Delhi, Denver, Detroit, Dublin, Fort Lauderdale,
Frankfurt, Guam, Hong Kong, Honolulu, Jerusalem, Kuala Lumpur,
London, Los Angeles, Madison, Wisc., Manila, Mumbai, Munich,
Nashville, Orange County, Paris, Portland, San Diego, San
Francisco, Seattle, Shanghai, Singapore, Vancouver and Washington
D.C. Find us at finnpartners.com and follow us on LinkedIn, X and
Instagram at @finnpartners.
About MindshareMindshare is a media services company that
accelerates Good Growth for its clients in the age of
transformation. The solutions we create are both Good for consumers
and drive Growth for our clients. We were the first purpose-built
company created by WPP and today we are 10,000 people working in
116 offices in 86 countries, helping to drive Good Growth for our
clients, our people, the industry, and the world.
www.mindshareworld.com
Denny's Media Team
Denny's
864-597-8005
media@dennys.com
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