Green Bay Packers Select Daktronics to Deliver High-Resolution Experience at Lambeau Field
April 03 2023 - 11:49AM
To improve the fan experience with LED video displays, Daktronics
(NASDAQ-DAKT) of Brookings, South Dakota, has been selected by the
Green Bay Packers to manufacture and install two main video
displays, two auxiliary video displays and 60 concourse LED
displays at Lambeau Field in Green Bay, Wisconsin.
The installation of approximately 24,500 square feet of LED
displays totaling 79.5 million pixels will take place in the spring
of 2023 as the technology will debut at the beginning of football
season this coming fall.
“We’re pleased to work with Daktronics on our new video boards
and Lambeau Field concourse displays, which will enhance the
game-day experience,” Kregg Shilbauer, director of digital,
broadcast & game presentation for the Green Bay Packers. “The
new scoreboards will be the first and only 6mm LED video
scoreboards in the NFL; and we feel we’re setting the standard in
video board clarity and image quality. We’re looking forward to our
amplified fan involvement and engagement in the bowl, as well as
with the concourse displays.”
In-Bowl DisplaysEach main end zone display will
be the highest resolution main displays in professional football,
baseball and soccer as they will feature 6-millimeter pixel spacing
– a first in professional football. Measuring more than 10,500
square feet at 48 feet high by nearly 220 feet wide, the Packers
displays will be one of the few 4K displays in professional
football. These displays are also HDR-capable and feature
industry-leading environmental protection to keep them operating as
expected in the Green Bay weather.
“The first thing people will notice, after seeing how large
these displays will be, is the improved resolution that 26.3
million pixels in each 6-millimeter end zone display brings to the
table,” said Daktronics President and CEO Reece Kurtenbach. “The
vibrant imagery these displays provide will take an already
exciting football venue to the next level of fan entertainment.
We’re honored to add to the storied tradition of Lambeau
Field.”
The east and west auxiliary scoreboard displays will each
measure more than 7 feet high by 74.5 feet wide and will also
feature 6-millimeter pixel spacing to share all the scoring and
statistical information fans expect to see as they follow along
with the game.
“Daktronics is proud to once again have a significant presence
inside Lambeau Field,” said Tony Mulder, Daktronics regional
manager. “We have been fortunate enough to work with the Packers
recently as they have updated their outdoor marquees and some of
their club area high-resolution displays, but the in-bowl displays
are certainly our core business. We couldn’t be happier partnering
with the Packers organization and such a legendary stadium on those
centerpieces once again.”
Concourse DisplaysAll 60 displays in the
concourses will feature 2.9-millimeter pixel spacing as they
connect with fans while away from their seats and keep them
immersed in the action while moving about the stadium. Varying in
size and location, each display is optimized for its location
inside Lambeau Field for maximum impact on audiences whether
showing live game feeds, concessions or pro shop promotions, live
data updates or other special messaging.
Daktronics has grown with the sports industry from the company’s
beginnings in 1968. Today, the company has integrated LED super
systems in nearly 60% of all professional sports facilities in the
United States and Canada. For more information on what Daktronics
can provide, visit www.daktronics.com/professionalsports.
About the Green Bay PackersThe Green Bay
Packers, established in 1919, are the NFL’s only community-owned
team with more than 539,000 shareholders. With a tradition of
excellence, the Packers have captured an NFL-record 13 world
championships, including four Super Bowls, and have 28 individuals
enshrined in the Pro Football Hall of Fame, a total that is second
among all teams. Lambeau Field, the Packers’ venerable home that
was built in 1957, is the longest-tenured stadium in the NFL and
recognized by many as having the top gameday experience in
professional sports. In the community, the Packers have an annual
economic impact of nearly $300 million.
About DaktronicsDaktronics helps its customers
to impact their audiences throughout the world with large-format
LED video displays, message displays, scoreboards, digital
billboards, audio systems and control systems in sport, business
and transportation applications. Founded in 1968 as a USA-based
manufacturing company, Daktronics has grown into the world leader
in audiovisual systems and implementation with offices around the
globe. Discover more at www.daktronics.com.
SAFE HARBOR STATEMENTCautionary
Notice: In addition to statements of historical fact, this news
release contains forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995 and is
intended to enjoy the protection of that Act. These
forward-looking statements reflect the Company's expectations or
beliefs concerning future events. The Company cautions that these
and similar statements involve risk and uncertainties which could
cause actual results to differ materially from our expectations,
including, but not limited to, changes in economic and market
conditions, management of growth, timing and magnitude of future
contracts and orders, fluctuations in margins, the introduction of
new products and technology, the impact of adverse weather
conditions, increased regulation and other risks described in the
company's SEC filings, including its Annual Report on Form 10-K for
its 2022 fiscal year. Forward-looking statements are made
in the context of information available as of the date stated. The
Company undertakes no obligation to update or revise such
statements to reflect new circumstances or unanticipated events as
they occur.
MEDIA RELATIONSJustin OchsnerPublic
Relations/MarketingTel 605-692-0200Email
justin.ochsner@daktronics.com
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