NEW YORK, April 28, 2021 /PRNewswire/
-- Criteo S.A. (NASDAQ: CRTO), the global technology
company powering the world's marketers with trusted and impactful
advertising, today announced a first-of-its-kind product that
connects first-party commerce data with real-time contextual
signals, paving the way for marketers to continue to drive and
measure incremental revenue in a post-cookie world. Criteo's
contextual advertising solution is an important milestone in the
company's larger vision to become a Commerce Media Platform, a
world-leading media activation platform that enables media
monetization and powers global brands, agencies and retailers to
optimize their sales and digital advertising returns.
Marketers are beginning to grapple with solutions to smartly
reach audiences in a data-privacy-minded way, and solutions like
contextual advertising are making a comeback – but with new and
improved technology like machine learning and artificial
intelligence to better classify content on the open internet.
Criteo's leading innovation goes beyond content classification to
make contextual advertising even more powerful for marketers by
comparing a deep analysis of web pages, images and video to its
wide range of first-party commerce data.
"As we look at the current landscape of retail to find new ways
to communicate and connect with our customer, we've begun testing
new innovations like Criteo's contextual solution," said
Paula Knight, Senior Director of
Brand Marketing at INTERMIX. "Contextual advertising has come a
long way, and the ability to tie context with first-party data to
drive marketing performance is an exciting development that helps
us understand what content best resonates with our customer."
Through Criteo's contextual solution, marketers will be able to
drive commerce outcomes in real-time by engaging audiences in
content that is proven effective in influencing shopping mindsets
across Criteo's extensive First-Party Media Network of over 5,000
direct, premium publishers and major SSPs across 100+ regions. This
solution will also offer consumers personalized experiences through
product recommendations based on cookie-free contextual
signals.
"Our contextual solution significantly raises the bar – and
allows marketers to combine traditional contextual targeting with
commerce data – uncovering the relationship between content and
buying behaviors to further drive revenue and accurately measure
the impact of their contextual campaigns in cookie-free media,"
said Todd Parsons, Chief Product
Officer at Criteo. "It's all thanks to the massive amount of
first-party commerce data safely housed in Criteo's Shopper
Graph."
Criteo's contextual solution starts with a deep understanding of
an advertiser's first-party data, analyzing the most recent
purchases from existing consumers. Thanks to intelligent machine
learning powered by Criteo's AI Engine, Criteo is then able to pick
up on the publisher URLs and contextual categories that have the
highest affinities with these consumers. By indexing every
publisher URL across its vast media network with both contextual
and commerce signals, Criteo can display personalized product
recommendations without relying on third-party cookies. The result
is better audience reach among those who have high potential to
purchase in the future, and the opportunity to adapt in real-time
to varying purchasing cycles and seasonal buying trends that are
uncovered over the year.
Criteo contextual targeting is now in limited availability for
customers in select markets, including the U.S., U.K., Germany and France. Criteo intends to generally release
the solution in the second half of the year. To learn more, visit
here.
Forward-Looking Statements Disclosure
This press
release contains forward-looking statements, including with respect
to the future availability of solution and its ability to meet the
needs of customers, and other statements that are not historical
facts and involve risks and uncertainties that could cause actual
results to differ materially. Factors that might cause or
contribute to such differences include, but are not limited to:
failure related to our technology and our ability to innovate and
respond to changes in technology, uncertainty regarding the scope
and impact of the recent outbreak of COVID-19 on our employees,
operations, revenue and cash flows, uncertainty regarding our
ability to access a consistent supply of internet display
advertising inventory and expand access to such inventory,
investments in new business opportunities and the timing of these
investments, whether the projected benefits of acquisitions
materialize as expected, uncertainty regarding international growth
and expansion, the impact of competition, uncertainty regarding
legislative, regulatory or self-regulatory developments regarding
data privacy matters and the impact of efforts by other
participants in our industry to comply therewith, the impact of
consumer resistance to the collection and sharing of data, our
ability to access data through third parties, failure to enhance
our brand cost-effectively, recent growth rates not being
indicative of future growth, our ability to manage growth,
potential fluctuations in operating results, our ability to grow
our base of clients, and the financial impact of maximizing Revenue
ex-TAC, as well as risks related to future opportunities and plans,
including the uncertainty of expected future financial performance
and results and those risks detailed from time-to-time under the
caption "Risk Factors" and elsewhere in the Company's SEC filings
and reports, including the Company's Annual Report on Form 10-K
filed with the SEC on February 26,
2021, and in subsequent Quarterly Reports on Form 10-Q as
well as future filings and reports by the Company. Except as
required by law, the Company undertakes no duty or obligation to
update any forward-looking statements contained in this release as
a result of new information, future events, changes in expectations
or otherwise.
About Criteo
Criteo (NASDAQ: CRTO) is the global
technology company powering the world's marketers with trusted and
impactful advertising. 2,600 Criteo team members partner with over
21,000 customers and thousands of publishers around the globe to
deliver effective advertising across all channels, by applying
advanced machine learning to unparalleled data sets. Criteo
empowers companies of all sizes with the technology they need to
better know and serve their customers. For more information, please
visit www.criteo.com.
Contact: Jessica Meyers,
Director, PR, Americas, J.meyers@criteo.com
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SOURCE Criteo