LOUISVILLE, Ky., April 28, 2020 /PRNewswire/ -- Creative
Realities, Inc. ("Creative Realities," "CRI," or the "Company")
(NASDAQ: CREX, CREXW), a leading expert and provider of digital
marketing solutions, announced today the launch of an AI-integrated
non-contact temperature inspection "station" known as the "Thermal
Mirror," which is available for immediate order in North America. The Thermal Mirror is a
turnkey, plug-and-play solution that addresses the urgent need for
businesses and employers to build consumer and employee confidence
as the world goes back to work as stay-at-home orders are reduced
or relieved throughout the United States.
Rick Mills, Chief Executive
Officer, remarked, "Due to COVID-19, every single vertical we serve
is facing the challenge of how to mitigate fears of safely visiting
and returning to work, irrespective of industry. Our core business
is built around technologies that inspire better customer
experiences, and this is the most critical barrier brands and
businesses are facing today. We felt an obligation to assist in
addressing this concern, and we believe that the Thermal Mirror is
an ideal solution. We're able to put our digital integration
experience to work, to wrap the software interface with a
customized experience designed for a wide variety of commercial use
cases. Moreover, we can capture analytics that help our
clients meet their operational, compliance and HR requirements. We
do not believe this is possible with other current off-the-shelf
options."
The Thermal Mirror leverages thermal technology, which captures
infrared radiation from objects and creates an electronic image and
results based on temperature differences. Thermal cameras garnered
widespread use at airports in Asia
after the SARS epidemic in 2003, but the cost has ranged between
$5,000 and $20,000, making it cost prohibitive for use at
scale. As the world grapples with COVID-19, Amazon and other global
companies have begun using them as a faster, often more accurate
means of taking employee temperatures. By integrating our thermal
technology with an AI-enabled software platform powered by our
partner, InReality, important functionality like response
customization, analytics, networking and synchronizing of Thermal
Mirror, anomaly alerts and compliance logs for legal audit trails
become available.
What makes the Thermal Mirror a safe space solution – not just a
product like many of the others that are popping up – is the
Artificial Intelligence and impressive analytics capabilities
behind it. Combined with the ability to integrate data with
other cloud-based systems – and networked - this becomes an
enterprise level solution that we believe elevates its position in
the marketplace.
"How the Thermal Mirror is communicated, interacted with and
woven into the overarching experience is imperative, as is the
ability to customize, automate, audit and optimize it's use,"
commented Ron Levac, InReality Chief
Executive Officer. "I believe combining InReality's ability to
capture and report data through a cloud-based solution, including
integrations with HRIS, security, and other third-party platforms,
with Creative Realities' core expertise – CX design, deployment
capabilities, and rock-solid field management and support – has
created a fully turnkey offering."
Laura Davis-Taylor, InReality
Chief Strategy Officer, added that "CRI and InReality are
technology companies, but this challenge starts with human
psychology. The fact is, we don't have all the facts. When
perception is reality, this is one thing we can do now. It's
important that we're sensitive; we don't know how people and
employees will respond to each new circumstance that comes about as
a result of COVID-19. We see our responsibility as creating the
most effective interaction design possible while working to meet
compliance requirements. We believe that the CRI-InReality
partnership allows us to design, develop and deliver a rapid
solution at the speed and scale the marketplace requires at this
very vulnerable time in our lives."
More information on the Thermal Mirror can be found at
cri.com.
About Creative Realities, Inc.
Creative Realities
helps clients use the latest omnichannel technologies to inspire
better customer experiences. Founded over 15 years ago, CRI
designs, develops and deploys consumer experiences for high-end
enterprise level networks, and is actively providing recurring SaaS
and support services for more than fifteen diverse vertical
markets, including but not limited to Automotive, Advertising
Networks, Apparel & Accessories, Convenience Stores,
Foodservice/QSR, Gaming, Theater, and Stadium Venues. The Company
acquired Allure Global Solutions, Inc. in November 2018, expanding the Company's operations
to five offices across North
America with active installations in more than 10
countries.
About InReality
InReality is a venue analytics
platform that transforms most any tracking, measurement and
influencing technology into the metrics that matter most. They do
it by harnessing data from IoT sensors and other measurement and
influencing technologies into one simple platform that produces
only the most critical KPIs, then enabling predictive or
personalized responses. With it, venues can both prove and improve
their 'phygital' touchpoints across multiple locations at scale,
but without the complexity or limitations of multiple sensors and
disparate dashboards. Owners and retailers make their spaces more
meaningful for their patrons, and brand advertisers finally get the
analytic ammunition they need to optimize their strategies and
defend their marketing spend.
Cautionary Note on Forward-Looking Statements
This
press release contains certain statements that are "forward-looking
statements" under Section 27A of the Securities Act of 1933 and
Section 21E of the Securities Exchange Act of 1934 and includes,
among other things, discussions of our business strategies, future
operations and capital resources. Words such as "estimates,"
"projected," "expects," "anticipates," "forecasts," "plans,"
"intends," "believes," "seeks," "may," "will," "should," "future,"
"propose" and variations of these words or similar expressions (or
the negative versions of such words or expressions) are intended to
identify forward-looking statements.
These forward-looking statements reflect management's present
expectations and estimates regarding future expenses, revenue and
profitability, trends affecting our financial condition and results
of operations, operating efficiencies, revenue opportunities,
potential new markets, and the ability of the Company to
effectively compete in a highly competitive market. Nevertheless,
and despite the fact that management's expectations and estimates
are based on assumptions management believes to be reasonable and
data management believes to be reliable, the Company's actual
results, performance, or achievements are subject to future risks
and uncertainties, any of which could materially adversely affect
the Company's actual performance. Risks and uncertainties
that could adversely affect such performance include, but are not
limited to: the inadequacy of funds for future operations;
future expenses, revenue and profitability; trends affecting
financial condition and results of operations; ability to convert
proposals into customer orders; the ability of customers to pay for
products and services; the acceptance of our products in the
marketplace; the impact of changing customer requirements upon
revenue recognition; customer cancellations; the availability and
terms of additional capital; ability to develop, market and sell
new products; dependence on key suppliers, manufacturers and
strategic partners; industry trends and the competitive
environment; increased competition from our better capitalized
competitors; the impact of the Company's financial condition upon
customer and prospective customer relationships; and the impact of
losing one or more senior executives or failing to attract
additional key personnel. These and other risk factors are
discussed in Company reports filed with the Securities and Exchange
Commission.
Given these uncertainties, and the fact that forward-looking
statements represent management's estimates and assumption as of
the date of this press release, you should not attribute undue
certainty to these forward-looking statements. We assume no
obligation to update any forward-looking statements publicly, or to
update the reasons why actual results could differ materially from
those anticipated in any forward-looking statements contained in
this press release, even if new information becomes available in
the future.
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SOURCE Creative Realities, Inc.