Comscore and TEGNA Sign Multi-Year Agreement for Local Linear and Cross-Platform Audience Measurement
March 01 2024 - 8:30AM
Comscore, Inc. (NASDAQ: SCOR) and TEGNA Inc. (NYSE: TGNA) today
announced they have reached a comprehensive multi-year agreement on
cross-platform audience measurement. Under the terms of the
agreement, Comscore will extend its relationship with TEGNA as a
key measurement partner in all TEGNA markets, providing it with
critical measurement metrics across its local TV, major affiliate,
and digital businesses.
TEGNA owns 64 local news brands in 51 markets, making it one of
the largest and geographically diverse broadcasters in the U.S. It
is the largest owner of Big Four affiliates in the top 25 markets
among independent station groups and reaches approximately 39
percent of all TV households nationwide.
Jon Carpenter, CEO, Comscore said, “Comscore is proud to be a
valued partner to TEGNA which is known for its trustworthy and
impactful local journalism and strong connections to the
communities they serve. The combination of our local linear TV
data, and our groundbreaking cross-platform solutions will help
TEGNA measure the value of their content and deliver outsized value
for their advertisers across linear and digital. We're excited to
begin this latest phase of our partnership.”
Lynn Beall, EVP and Chief Operating Officer, Media Operations,
TEGNA said, “Expanding our partnership with Comscore will offer us
deeper insights through digital and qualitative data, enriching
cross-platform solutions for our valued advertising partners. We
look forward to partnering with our clients to deliver their
targeted audiences across any platform with precision and
effectiveness to grow their business.”
Comscore's best-in-class local market data provides granular
insights into linear TV consumption across all 210 local markets in
the United States. Combined with Comscore's leading cross-platform
capabilities, TEGNA will have a complete view of audiences —
linear, CTV, and digital —as they help advertisers optimize their
campaigns.
Financial terms of the agreement were not announced.
About ComscoreComscore (NASDAQ: SCOR) is a
global, trusted partner for planning, transacting, and evaluating
media across platforms. With a data footprint that combines
digital, linear TV, over-the-top and theatrical viewership
intelligence with advanced audience insights, Comscore empowers
media buyers and sellers to quantify their multi-screen behavior
and make meaningful business decisions with confidence. A proven
leader in measuring digital and TV audiences and advertising at
scale, Comscore is the industry's emerging, third-party source for
reliable and comprehensive cross-platform measurement.About
TEGNATEGNA Inc. (NYSE: TGNA) is an innovative media
company that serves the greater good of our communities. Across
platforms, TEGNA tells empowering stories, conducts impactful
investigations, and delivers innovative marketing solutions. With
64 television stations in 51 U.S. markets, TEGNA is the largest
owner of top 4 network affiliates in the top 25 markets among
independent station groups, reaching approximately 39 percent of
all television households nationwide. TEGNA also owns leading
multicast networks True Crime Network and Quest. TEGNA offers
innovative solutions to help businesses reach consumers across
television, digital and over-the-top (OTT) platforms, including
Premion, TEGNA’s OTT advertising service. For more information,
visit www.TEGNA.com.
For Comscore media inquiries,
contact:press@comscore.com
For TEGNA media inquiries, contact: Anne
Bentley Vice President, Chief Communications
Officer 703-873-6366 abentley@TEGNA.com
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