WASHINGTON, Feb. 6, 2024
/PRNewswire/ -- As the 2024 elections approach, TargetSmart
and Comscore, Inc (NASDAQ: SCOR) are launching a new integration to
give TargetSmart's progressive clients access to Comscore's
granular media planning and evaluation data. This partnership
builds on work between the two companies that started in 2020 and
offers the prospect of enabling thousands of campaigns, causes
and nonprofits to more effectively reach their target
audiences, wherever they are, and however they get their
information.
Since launching more than fifteen years ago, TargetSmart
has established itself as the leading provider of political data
for campaigns and advocacy organizations. As campaigns have
evolved, TargetSmart has grown into a leading data and media
company. The partnership with Comscore allows TargetSmart's clients
to leverage Comscore's best-in-class cross platform viewership data
from television, digital and CTV at the most granular local and
national level. Comscore's measurement solutions will provide a
wealth of insights not previously available in the industry.
"TargetSmart is continuing to evolve to meet the needs of our
clients who are committed to testing and deploying cutting-edge
data and tactics to effectively reach their target audiences," said
TargetSmart CEO Lindsey Schuh-Cortés. "As our clients begin
preparations for the 2024 election, where political ad spending
is projected to reach $16
billion, this partnership, which combines TargetSmart's
best-in-class political data with Comscore's industry leading media
optimization tools, will allow for significantly improved voter
targeting based on the content voters are consuming."
Comscore, recognized for its precise measurement of audiences
across digital and TV platforms, creates a formidable alliance when
combined with TargetSmart's robust data infrastructure and targeted
campaign solutions.
"This powerful match of TargetSmart and Comscore enables
deep insights of media behavior on clients' bespoke voter-based
audiences," said David Algranati, Chief Innovation Officer at
Comscore. "We have continued to bring new innovative solutions to
the market and look forward to partnering with TargetSmart to
support our clients' messaging on the right platforms for maximum
mobilization in 2024."
Together, TargetSmart and Comscore align first-rate data
sets, yielding an unrivaled resource for political and advocacy
strategy. This collaborative effort allows for curating
political and advocacy campaigns that can be distributed with
national reach while maintaining local specificity—an essential
combination for precision targeting on TV and CTV platforms. Thanks
to this partnership, stakeholders can engage in highly nuanced and
results-oriented media buying, taking advantage of this seamless
integration of big data and granular analytics to drive campaigns
that resonate on every level.
"Working with the Media Optimization tools and playbook
developed by Comscore has been a game changer for us," said
Francie Dudrey, Communications
Captain At-Large for the Denver
Democratic party. "The data insights and user-friendly platform
have broadened our messaging capabilities in unprecedented ways.
Their affordable tools empower local organizations like ours to
amplify our grassroots voices and align with state and national
leadership. A snapshot of our Executive Committee's slide
demonstrates how these tools enhance our capabilities. The
potential of our new partnership with TargetSmart is already
generating excitement within our team."
About TargetSmart
TargetSmart is the
leading provider of political data that enables campaigns and
organizations to successfully communicate with large audiences
through personalized outreach. Their politically-focused approach
combines consumer data, analytics, data integration and consulting
solutions for micro-targeted, multichannel marketing
strategies.
TargetSmart is part of the TARA Group LLC, a holding company
with a successful track record of investing in independently
operated data and marketing companies.
About Comscore
Comscore (NASDAQ: SCOR) is a
global, trusted partner for planning, transacting, and evaluating
media across platforms. With a data footprint that combines
digital, linear TV, over-the-top and theatrical viewership
intelligence with advanced audience insights, Comscore empowers
media buyers and sellers to quantify their multi-screen behavior
and make meaningful business decisions with confidence. A proven
leader in measuring digital and TV audiences and advertising at
scale, Comscore is the industry's emerging, third-party source for
reliable and comprehensive cross-platform measurement.
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SOURCE TargetSmart; Comscore