CarGurus' New Brand Campaign, "Your Car, Your Way," Captures the Elusive Experience of Having Everything Go Your Way
January 03 2024 - 9:00AM
CarGurus (Nasdaq: CARG), the No. 1 visited digital auto platform
for shopping, buying, and selling new and used vehicles1, today
released its new brand campaign, “Your Car, Your Way,” spotlighting
the satisfying feeling of having everything happen exactly as you’d
want. An extension of the brand’s 2023 “Get it With Gurus”
campaign, the new spots emphasize the experience of drivers who are
able to buy or sell a vehicle their way, whether by shopping online
for the best deal from a dealership, receiving a competitive offer
to sell an existing car virtually, or financing seamlessly online
through CarGurus.
“We know consumer needs are evolving, with research showing that
a majority of car buyers and sellers are open to doing more online,
but not necessarily everything. Many depend on an in-person visit
to feel confident with their decision, whether that be for a test
drive or to discuss a trade-in,” said Dafna Sarnoff, Chief
Marketing Officer at CarGurus. “At CarGurus we're driven to
transform what can be a tedious process into a delightful
experience through omni-channel retail tools, transparent listing
information, and expert-informed reviews that put consumers in
control while also enabling our dealer partners to better serve
their customers. We love that this campaign captures how our
platform can make you feel as that happens, and inspires viewers to
feel supported in whatever path they choose.”
To bring this year’s campaign to life, CarGurus developed
national TV and digital spots in collaboration with DDB San
Francisco. In the creative, a car shopper experiences a dreamlike
sequence where everything goes his way – like gliding over an
otherwise painful children’s toy, landscaping with just the sip of
a drink, and enjoying a gourmet meal prepared by his toddler.
Intended to emote what it feels like when shoppers “Get it with
Gurus,” the campaign shows the confidence and control that can come
from using the CarGurus platform.
“We all know the euphoric feeling of getting things exactly our
way without compromise — a feeling that, for most of us, is all too
rare,” added Sian Coole, Creative Director at DDB. “We wanted to
show how CarGurus gives you that empowering feeling of
control."
CarGurus’ integrated campaign will run across TV networks and
connected TV providers and will be supplemented with digital and
social executions, including influencer programs.
In tandem with the new brand campaign, CarGurus also released
its 2023 “Shopping Your Way” report, which highlights how CarGurus
site users customized their online car shopping experience in 2023.
Insights include the most viewed new car listing, top wishlisted
car models, the most popular body styles, top viewed models by
region, and more. The full infographic with findings can be found
here.
View the full campaign video library here:
https://cargur.us/10xtmC. Follow #GetItWithGurus and #CarGurus to
see the campaign come to life on social media.
Creative Credits :
CarGurus
- Dafna Sarnoff, Chief Marketing Officer
- Allison Conroy, Director, Brand Marketing
- Amanda Giddon, Brand Lead & Special Projects
- Carli Riibner, Senior Brand Marketing Specialist
- Alison Ciummei, Director, Product Marketing
- Maggie Meluzio, Director, PR &
External Communications
DDB San Francisco
- Ty Kendig, Managing Director
- Ben Wolan, Executive Creative Director
- Sian Coole, Creative Director
- Roselyn Pla, Senior Copywriter
- Aidan Zeecchel, Art Director
- Alexis Coulter, Head of Production
- Aaliyah Moffett, Junior Producer
- Jonathan Rodrigues, Head of Strategy
- Shelby Kennedy, Associate Strategist
- Maggie Williams, Account Director
- Jack Lakowske, Account Supervisor
- Chris Merchant, Senior Project Manager
Production Team: Arts & Sciences
- Fiona McGee, Director
- Mal Ward, Managing Partner / Executive Producer
- Marc Marrie, Managing Partner / Executive Producer
- Christa Skotland, Director of Production / Executive
Producer
- John Benson, Executive Producer
- Milena Milicevic, Head of Production
- Ivy Jane, Office Coordinator
Animals
- Miriana DiQuinzio, Executive Producer
- Chris Hutsul, Executive Producer
- Gillian Marr, Senior Producer
About CarGurus. Inc.
CarGurus (Nasdaq: CARG) is a multinational, online automotive
platform for buying and selling vehicles that is building upon its
industry-leading listings marketplace with both digital retail
solutions and the CarOffer online wholesale platform. The CarGurus
platform gives consumers the confidence to purchase and/or sell a
vehicle either online or in-person, and it gives dealerships the
power to accurately price, effectively market, instantly acquire
and quickly sell vehicles, all with a nationwide reach. The company
uses proprietary technology, search algorithms and data analytics
to bring trust, transparency, and competitive pricing to the
automotive shopping experience. CarGurus is the most visited
automotive shopping site in the U.S.1
CarGurus also operates online marketplaces under the CarGurus
brand in Canada and the United Kingdom. In the United States and
the United Kingdom, CarGurus also operates the Autolist and
PistonHeads online marketplaces, respectively, as independent
brands.
To learn more about CarGurus, visit www.cargurus.com, and for
more information about CarOffer, visit www.caroffer.com.
CarGurus® is a registered trademark of CarGurus, Inc., and
CarOffer® is a registered trademark of CarOffer, LLC. All other
product names, trademarks and registered trademarks are the
property of their respective owners.
1 Similarweb: Traffic Insights, Q3 2023, U.S.
Media Contact:Maggie MeluzioDirector, Public
Relations & External Communicationspr@cargurus.com
Investor Contact:Kirndeep SinghVice President,
Investor Relationsinvestors@cargurus.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/b72f3d24-1c2a-47c4-a805-298d10864359
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