Avid Empowers Creative Professionals with New Pro Tools, Media Composer, and Sibelius Editions for Any Artist
April 07 2018 - 12:34PM
AVID CONNECT – Avid®
(Nasdaq:AVID), the platform that powers media and entertainment,
today unveiled an unprecedented expansion of its Creative Tools
Family, providing access to Avid’s iconic Pro Tools®, Media
Composer® and Sibelius® software for creative individuals at any
stage of their career and teams of any size. To help users deliver
their best work, Avid also introduced the Avid Connect App, which
will be available to all of Avid’s 1.4 million account holders this
summer, delivering a centralized “one-stop” experience for artists
to find, connect and collaborate with each other on any PC, iOS or
Android device. Unveiled today at the fifth annual Avid Connect,
the complete creative tools family and the app will be demonstrated
at the NAB Show in Avid’s booth #SU801, April 9-12.
“By expanding our extensive creative tools, we’re giving artists
a complete set of solutions that grow with them, from the time they
start out, to the moment they enter the professional arena, to when
they are at the top of their career,” said Alan Hoff, Vice
President of Market Solutions at Avid. “Hundreds of thousands of
aspiring creatives have already started their careers on the right
path with our free First products, and now we’re offering that
opportunity to the music notation community.”
As of today, Avid’s Sibelius, Media Composer and Pro Tools
solutions are each available in three editions for creative
individuals and teams at any stage in their career.
The New Pro Tools Family The Pro Tools family
provides the tools to create music or sound for film and television
while connecting users with a premier network of artists, producers
and mixers around the world.
- With more than 650,000 downloads since its introduction, Pro
Tools | First allows creators just beginning their journey in
recording and production to compose, record, mix and collaborate in
the cloud with a streamlined creative toolset built on
industry-standard Pro Tools—for free.
- For musicians, composers, engineers and mixers who need to take
their creativity to the next level, Pro Tools delivers the
industry’s most powerful, comprehensive and trusted audio and MIDI
toolset.
- Pro Tools | Ultimate is the definitive and comprehensive
toolset for music and audio post production, and now includes the
Avid Complete Plug-in Bundle as well as Pro Tools | MachineControl.
It also offers cloud collaboration enhancements and immersive sound
mixing integrations with Dolby Atmos to handle the demands of the
world’s most respected content creators in music, film and
television.
The New Media Composer Family Media Composer
editions afford editors at all stages in their careers access to
the industry-standard editing software used by top film, TV and
broadcast editors:
- Since its introduction a year ago, Media Composer | First
already has more than 100,000 activations. For editors just
beginning their journey, it delivers a complete yet streamlined
creative toolset for free.
- Media Composer is for professional editors and filmmakers who
work independently and need advanced editing tools. This new
subscription version of Media Composer starts at under $20/month,
and offers the complete feature set, with up to 24 video tracks, 64
audio tracks, and unlimited bins. It features a newly refined user
interface for more powerful video editing and support for 4K, 8K
and HDR, giving independent editors the tools to maximize their
creative talent and stay ahead of the competition. These
latest features, which are automatically delivered via a cloud
subscription, are available today.
- For the very best in post production, Media Composer | Ultimate
empowers creative teams with access to Avid's unparalleled
collaborative capabilities, adds support for shared storage, and
includes game-changing tools like Media Composer | ScriptSync®
Option and Media Composer | PhraseFind™ Option to accelerate the
editing process and make the most of every spoken word in a
project.
The New Sibelius Family The world’s
best-selling music notation software, Sibelius, is now available in
three editions for creating captivating scores more quickly than
ever before:
- Following the success of Avid’s free First products, which are
now used by hundreds of thousands of artists, aspiring music
creatives will have access to a free version of Sibelius with the
new Sibelius | First (available later this quarter). Designed for
everyone from students to seasoned musicians, Sibelius | First
delivers a streamlined notation toolset based on Sibelius and
includes many of the same features, including music composition
transcription, editing and unique cloud-based workflows.
- Sibelius, the notation software of choice for musicians,
composers, orchestrators and students who want to produce
richly-detailed scores, offers cloud sharing, and augmented
notation capabilities so users can quickly and easily share and
review scores anywhere.
- From concert halls and scoring stages, to sheet music stores
and classrooms, Sibelius | Ultimate is the go-to notation software
that professionals rely on most. Sophisticated yet easy-to-use,
Sibelius | Ultimate is a powerful tool enabling users to create
complex arrangements with an unlimited number of instruments, and
to orchestrate high-quality, professional scores.
Introducing the new Avid Connect App for the Artist
Community and MarketplaceIn addition to providing artists
with the most complete set of creative tools, Avid is also helping
them to manage their creative lives with the new Avid Connect App
for the Avid Artist Community and Marketplace.
“Having the best tools is only half the story. Whatever level
artists are at, they need to get noticed in order to win steady
work and collaborate with great people,” added Hoff. “Avid is in a
unique position to bring together artists in the vast community of
talented musicians, composers and sound mixers, editors, graphics
designers and others who may just be getting started or enjoying
decades of success. The powerful new Avid Connect App opens up the
Artist Community—which already has more than 45,000 audio
members—to everyone in the community, giving audio and video
creatives a place to connect.” Coming in summer 2018,
the Avid Connect App is an artist’s personalized connection into
the most talented and diverse Artist Community and Marketplace from
wherever they are—from their computers, mobile devices, and within
their Avid creative tools (Pro Tools, Media Composer and Sibelius).
The app provides immediate access to everything an artist needs
such as their profile, connections, projects and products.
Artists can build a profile to help others find them based on
their skills for job or collaboration opportunities. They can
invite other like-minded users to connect, message and collaborate.
Accessing the new Lounges provides a place to help, meet
others and give feedback on different topics. Artists can also
browse the Avid Marketplace to purchase Avid or partner products to
expand their creative toolset.
To learn more about Avid’s creative tools, please visit
www.avid.com.
About AvidAvid delivers the most open and
efficient media platform, connecting content creation with
collaboration, asset protection, distribution, and consumption.
Avid’s preeminent customer community uses Avid’s comprehensive
tools and workflow solutions to create, distribute and monetize the
most watched, loved and listened to media in the world—from
prestigious and award-winning feature films to popular television
shows, news programs and televised sporting events, and celebrated
music recordings and live concerts. With the most flexible
deployment and pricing options, Avid’s industry-leading solutions
include Media Composer®, Pro Tools®, Avid NEXIS®, MediaCentral®,
iNEWS®, AirSpeed®, Sibelius®, Avid VENUE™, Avid FastServe™,
Maestro™, and PlayMaker™. For more information about Avid solutions
and services, visit www.avid.com, connect with Avid
on Facebook, Instagram,
Twitter, YouTube, LinkedIn, or subscribe to Avid
Blogs.
© 2018 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid NEXIS, Avid FastServe, AirSpeed, iNews, Maestro,
MediaCentral, Media Composer, PlayMaker, Pro Tools, Avid VENUE,
ScriptSync, PhraseFind, and Sibelius are trademarks or registered
trademarks of Avid Technology, Inc. or its subsidiaries in the
United States and/or other countries.
PR
Contact:Avid
Amy
Paladino
amy.paladino@avid.com
+1
617-733-5121
Red Lorry Yellow Lorry (Avid’s PR agency) Tanya
Roberts –
USA
Alex Humphries-French – UK avid@rlyl.com
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