First ever adult-use cultivars Aurora has
commercialized from Aurora Coast R&D facility
NASDAQ | TSX: ACB
EDMONTON, AB, June 9, 2021 /CNW/ - Aurora Cannabis Inc.
(NASDAQ: ACB) (TSX: ACB), the Canadian company defining the
future of cannabinoids worldwide, announced today the launch of
three new proprietary cultivars under the Company's premium
adult-use cannabis brand San Rafael '71: Stonefruit Sunset, Lemon
Rocket and Driftwood Diesel.
Guided by consumer insights to identify highly desirable traits,
the new cultivars were developed at Aurora Coast, the Company's
state-of-the-art research facility dedicated to cannabis breeding,
and home to one of the largest and most comprehensive genetic
libraries in the world. The new hybrid and indica cultivars are
also the first adult-use flower products Aurora has commercialized
from Aurora Coast.
"Using insights from consumers and patients, our cultivation and
breeding team at Aurora Coast developed and screened over 7,000
individual plant genetics to find these three elite cultivars, bred
from the most in-demand genetic families – Cake, Fuel, Gelato and
GMO," said John McEachern, Senior
Director, Brand Marketing at Aurora Cannabis. "Our focus was to
develop new and differentiated products with high potency levels
and terpene content that satisfy consumers' unique and
sophisticated needs. We are excited to meet these consumer needs
through the new lineup of San Rafael '71 strains. Our robust
genetics library is well poised to continue delivering new and
differentiated product offerings across our brands."
As with all San Rafael '71 premium dried flower products, new
Stonefruit Sunset, Lemon Rocket and Driftwood Diesel are cultivated
under the highest quality standards and are hang dried and hand
bottled for excellent quality. Each jar is packaged with a humidity
pack to preserve the moisture of the flower, keeping the product
fresher for longer. San Rafael '71 flower is known for its intense
and appealing aromas, and these new cultivars will deliver on that
brand promise. The new product offerings will be available for
purchase across Canada starting in
July.
Stonefruit Sunset:
Derived from Gelato and Fuel
cultivars, Stonefruit Sunset is a hybrid strain with 19-25% THC,
offering a unique aroma of berries, sherbet, and gas from its
primary terpenes, Caryophyllene, Limonene and Myrcene. This strain
is characterized by purple and green buds with bright orange
pistils.
Lemon Rocket:
A cross of Fuel and Cake, Lemon Rocket
is a hybrid strain with 20%+ THC and gives off a very pungent aroma
of gas with hints of lemon from its primary terpenes, Limonene,
Caryophyllene and Myrcene. This strain is characterized by
bright-green buds coated in visible trichomes.
Driftwood Diesel:
A mix of GMO and Fuel cultivars,
Driftwood Diesel is an indica strain with 21-27% THC and gives off
a very strong and distinct aroma of gas and chem and sour taste
with earthy, nutty and musky notes. This strain is distinguished by
dark purple and green buds that are notably very sticky with
visible trichomes.
About Aurora
Aurora is a global leader in the cannabis industry serving both
the medical and consumer markets. Headquartered in Edmonton, Alberta, Aurora is a pioneer in
global cannabis dedicated to helping people improve their lives.
The Company's brand portfolio includes Aurora, Aurora Drift, San
Rafael '71, Daily Special, AltaVie, MedReleaf, CanniMed, Whistler,
and Reliva CBD. Providing customers with innovative, high-quality
cannabis products, Aurora's brands continue to break through as
industry leaders in the medical, performance, wellness and
recreational markets wherever they are launched. For more
information, please visit our website at www.auroramj.com.
Aurora's common shares trade on the TSX and NASDAQ under the
symbol "ACB" and is a constituent of the S&P/TSX Composite
Index.
Forward-looking Information
This news release includes statements containing certain
"forward-looking information" within the meaning of applicable
securities law ("forward-looking statements"). Forward-looking
statements are frequently characterized by words such as "plan",
"continue", "expect", "project", "intend", "believe", "anticipate",
"estimate", "may", "will", "potential", "proposed" and other
similar words, or statements that certain events or conditions
"may" or "will" occur. Forward-looking statements made in this news
release include statements regarding the development and success of
new products, the availability of new product offerings, and the
characteristics of such product offerings. These forward-looking
statements are only predictions. Various assumptions were used in
drawing the conclusions or making the projections contained in the
forward-looking statements throughout this news release. Forward
looking statements are based on the opinions, estimates and
assumptions of management in light of management's experience and
perception of historical trends, current conditions and expected
developments at the date the statements are made, such as current
and future market conditions, the ability to maintain SG&A
costs in line with current expectations, the ability to achieve
high margin revenues in the Canadian consumer market, the current
and future regulatory environment and future approvals and permits.
Forward-looking statements are subject to a variety of risks,
uncertainties and other factors that management believes to be
relevant and reasonable in the circumstances could cause actual
events, results, level of activity, performance, prospects,
opportunities or achievements to differ materially from those
projected in the forward-looking statements, including the risks
associated with: entering the U.S. market, the ability to realize
the anticipated benefits associated with the acquisition of Reliva,
achievement of Aurora's business transformation plan, general
business and economic conditions, changes in laws and regulations,
product demand, changes in prices of required commodities,
competition, the effects of and responses to the COVID-19 pandemic
and other risks, uncertainties and factors set out under the
heading "Risk Factors" in the Company's annual information form
dated September 24, 2020 (the "AIF")
and filed with Canadian securities regulators available on the
Company's issuer profile on SEDAR at www.sedar.com and filed with
and available on the SEC's website at www.edgar.gov. The Company
cautions that the list of risks, uncertainties and other factors
described in the AIF is not exhaustive and other factors could also
adversely affect its results. Readers are urged to consider the
risks, uncertainties and assumptions carefully in evaluating the
forward-looking statements and are cautioned not to place undue
reliance on such information. The Company is under no obligation,
and expressly disclaims any intention or obligation, to update or
revise any forward-looking statements, whether as a result of new
information, future events or otherwise, except as expressly
required by applicable securities law.
SOURCE Aurora Cannabis Inc.