Atari, Inc. Named Finalist in PRWeek Awards Program
January 19 2007 - 9:00AM
PR Newswire (US)
- PR Campaign for Test Drive Unlimited Recognized as Top Program
for Arts, Entertainment and Media - NEW YORK, Jan. 19
/PRNewswire-FirstCall/ -- Atari, Inc. (NASDAQ:ATARD), one of the
world's most recognized brands and a third-party video game
publisher, has been named a finalist in the PRWeek Awards 2007
program for excellence in the public relations field in the Arts,
Entertainment & Media category. The competition is the
industry's highest accolade, given annually to the best corporate,
non-profit, and agency teams, as well as for the campaigns they
produce. Atari was nominated for its campaign supporting the
critically-acclaimed Test Drive Unlimited game, developed for the
Xbox 360(TM) video game and entertainment system from Microsoft.
Test Drive Unlimited (TDU) for the Xbox 360 was the company's first
entry into the next-generation console market. The ultimate
automotive and lifestyle gaming experience, Test Drive Unlimited
provides gamers with M.O.O.R.(TM): Massively Open Online Racing and
the pure freedom to go wherever they choose, whenever they choose
and race whoever they choose all in a spectacular, wide open
tropical setting. PRWeek received nearly 700 entries in 32
categories for work done during the last year. Winners will be
announced at a gala ceremony to be held at Tavern on the Green in
New York City, on March 8. "Atari is a company that recognizes and
supports the power and importance of public relations," said Andrea
Schneider, director, public relations, Atari, Inc. "The Test Drive
Unlimited p.r. campaign was one of true collaboration, inspiration
and enjoyment, and we are thrilled that our hard work has been
acknowledged by the PRWeek and that Atari has been named a finalist
in this awards program." "The PRWeek Awards honors the highest
degree of creativity and professionalism in public relations," says
PRWeek Editor-in-Chief Julia Hood. "The finalists' successes
demonstrate why the p.r. industry is thriving, and growing faster
than the overall market for advertising and marketing." About
PRWeek Launched in the United States in November 1998, PRWeek is
the first weekly magazine to offer nationwide coverage of the
public relations business. As the leading trade magazine for the PR
industry, it carries the latest news, in-depth analysis, top
columnists, and reviews of campaigns. In addition, PRWeek
distributes some of the most comprehensive research for PR
practitioners including the annual Salary, CEO, Marketing, and
Corporate Surveys, as well as key industry sector rankings and
regional forums. Daily news updates, as well as the full content of
the print edition, can be found at http://www.prweek.com/. About
Atari New York-based Atari, Inc. (NASDAQ:ATARD) develops
interactive games for all platforms and is a third-party publisher
of interactive entertainment software in the U.S. The Company's
1,000+ titles include hard-core, genre-defining franchises such as
The Matrix(TM) (Enter The Matrix and The Matrix: Path of Neo) and
Test Drive(R); and mass-market and children's franchises such as
Dragon Ball Z(R). Atari, Inc. is a majority-owned subsidiary of
France-based Infogrames Entertainment SA (Euronext - ISIN:
FR-0000052573), one of the largest interactive games publisher in
Europe. For more information, visit http://www.atari.com/. Safe
Harbor Statement With the exception of the historical information
contained in this release, the matters described herein contain
certain "forward-looking statements" that are made pursuant to the
Safe Harbor provisions of the Private Securities Litigation Reform
Act of 1995. Forward-looking statements in this release are not
promises or guarantees and are subject to risks and uncertainties
that could cause our actual results to differ materially from those
anticipated. These statements are based on management's current
expectations and assumptions and are naturally subject to
uncertainty and changes in circumstances. We caution you not to
place undue reliance upon any such forward-looking statements.
Actual results may vary materially from those expressed or implied
by the statements herein. Some of the factors which could cause our
results to differ materially include the following: the loss of key
customers, such as Wal-Mart, Best Buy, Target, GameStop and EB
Games; delays in product development and related product release
schedules; inability to secure capital; adapting to the rapidly
changing industry technology, including new console technology;
maintaining relationships with leading independent video game
software developers; maintaining or acquiring licenses to
intellectual property; fluctuations in the Company's quarterly net
revenues and results of operations based on the seasonality of our
industry; the termination or modification of our agreements with
hardware manufacturers; and other factors described in our SEC
filings. The Company undertakes no duty to update any
forward-looking statements to conform the statement to actual
results or changes in the Company's expectations. (C) 2007, Atari,
Inc. All rights reserved. ATARI, the ATARI logo, and classic Atari
game titles and logos are trademarks or registered trademarks of
Atari Interactive, Inc. or its affiliates. DATASOURCE: Atari, Inc.
CONTACT: Andrea Schneider of Atari, Inc., +1-212-726-4259, or Web
site: http://www.atari.com/ http://www.prweek.com/
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