New Mobile App Growth Report shows significant
opportunities in emerging markets, with APAC offering most
immediate value and India the best
country for mobile gaming UA campaigns
SAN
FRANCISCO, Sept. 27, 2023 /PRNewswire/ -- Leading
measurement and analytics company Adjust today reintroduced
its annual Mobile App Growth Report, which unveils its new Growth
Score metric and provides in-depth analysis into app performance
around the globe. The report uncovers insights on the most mature
markets, as well as emerging markets that could be a source of
untapped user acquisition (UA) growth. Adjust's data finds the
Asia-Pacific (APAC) region
offering the most immediate value for mobile marketers, with
India being one of the best
countries to launch a mobile gaming UA campaign in the world.
Understanding which app verticals and
regions have the highest growth potential is essential when scaling
campaigns.
"Adjust is continually developing solutions that promote this
new wave of global growth marketing to empower our clients to
execute high-performance, measurable campaigns at a time when the
mobile app ecosystem has never been more challenging," said
Lou Hong, VP of Marketing at Adjust.
"Adjust's Growth Score tells marketers and developers where they
can grow. Understanding which app verticals and regions have the
highest potential for growth is essential when creating and scaling
campaigns successfully."
The Adjust Growth Score
Adjust's Growth Score is
designed to determine the performance and potential of apps and app
marketing across a wide variety of regions, countries and markets.
Based on Adjust's top 2,500+ apps and their performance in the
first half of 2023, the score incorporates three key metrics:
volume of installs, effective cost per install (eCPI) and lifetime
value (LTV). The relationship between these metrics is critical in
determining not only an app's growth trajectory, but a campaign's
value.
Assessing Global Growth Opportunities
Although
North America continues to be a
dominant player in the mobile app market, drumming up a projected
$273 billion by 2027, improved mobile
infrastructure and the availability of affordable smartphones has
led to explosive growth in the APAC app market. In 2022, the number
of mobile internet users reached 1.29 billion, compared to 700
million users in 2015.
Additionally, Adjust's report shows many app verticals
continuing to make a comeback after a tough few years. Adjust
analyzed app performance across the leading markets, regions and
verticals to uncover high-growth UA opportunities. Key highlights
include:
- APAC leads in regional mobile app growth, with a Growth
Score of 43.3. Following closely behind is Europe and North
America with scores of 35.9 and 30, respectively.
- India has the highest
country growth score (31.2), largely attributed to the
increasing availability of affordable smartphones and mobile data
plans.
- Mobile gaming has the highest Growth Score at the
vertical level. Action, hyper casual, sports, RPG and casual gaming
apps are the top ranked gaming verticals globally.
- Travel and shopping apps outperformed many other
verticals across markets, underscoring a strong interest in travel
following the pandemic. Shopping apps have the second-highest
Growth Score, by vertical, worldwide.
The Mobile App Growth Report, available for download here, also
features growth maps and leaderboards, serving as a fun, easy and
exciting new way of looking at mobile growth data.
About Adjust
Adjust, an AppLovin (NASDAQ: APP)
company, is trusted by marketers around the world to measure and
grow their apps across platforms, from mobile to CTV and beyond.
Adjust works with companies at every stage of the app marketing
journey, from fast-growing digital brands to brick-and-mortar
companies launching their first apps. Adjust's powerful measurement
and analytics suite provides visibility, insights and essential
tools that drive better results.
Media Contact
Adjust
Joshua Grandy
pr@adjust.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/adjusts-new-growth-score-metric-reveals-worldwide-user-acquisition-opportunities-for-mobile-app-marketers-and-developers-301940299.html
SOURCE Adjust