The Most Affordable iPhone Features A13 Bionic, the Fastest
Chip in a Smartphone, and the Best Single-Camera System in an
iPhone
Apple® today announced the second-generation iPhone® SE, a
powerful new iPhone featuring a 4.7-inch Retina HD® display, paired
with Touch ID® for industry-leading security. iPhone SE comes in a
compact design, reinvented from the inside out, and is the most
affordable iPhone. The new iPhone SE is powered by the
Apple-designed A13 Bionic, the fastest chip in a smartphone, to
handle the most demanding tasks. iPhone SE also features the best
single-camera system ever in an iPhone, which unlocks the benefits
of computational photography including Portrait mode, and is
designed to withstand the elements with dust and water
resistance.
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the full release here:
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Introducing the second-generation iPhone
SE, a powerful and compact new smartphone. (Photo: Business
Wire)
iPhone SE comes in three beautiful colors — black, white and
(PRODUCT)RED — and will be available for pre-order beginning
Friday, April 17, starting at just $399 (US).
“The first iPhone SE was a hit with many customers who loved its
unique combination of small size, high-end performance and
affordable price; the new second-generation iPhone SE builds on
that great idea and improves on it in every way — including our
best-ever single-camera system for great photos and videos — while
still being very affordable,” said Phil Schiller, Apple’s senior
vice president of Worldwide Marketing. “iPhone SE features the
industry-leading performance of A13 Bionic that enables great
battery life, takes stunning Portrait mode and Smart HDR photos,
shoots amazing videos with stereo audio, is great for games and
super fast web surfing, and is built with the same industry-leading
security features our customers expect. We can’t wait to get iPhone
SE into customers’ hands.”
Popular Design with a 4.7-inch
Display
iPhone SE features an aerospace-grade aluminum and durable glass
design with an all-black front, and is available in black, white
and (PRODUCT)RED. The rear glass finish includes a centered Apple
logo and is made using a seven-layer color process for precise hue
and opacity, delivering rich depth of color with a color-matched
aluminum band. It is water- and dust-resistant with an IP67 rating
for water resistance up to 1 meter for 30 minutes.1
The 4.7-inch Retina HD display with True Tone® adjusts the white
balance to match the ambient light for a more natural, paper-like
viewing experience. The vibrant wide color gamut Retina HD display
offers incredible color accuracy, and supports Dolby Vision and
HDR10 playback. iPhone SE uses Haptic Touch for Quick Actions —
such as animating Live Photos™, previewing messages, rearranging
apps and more — as well as contextual menus.
iPhone SE also features the familiar Home button designed with
sapphire crystal to be durable and protect the sensor, and a steel
ring to detect a user's fingerprint for Touch ID. Using Touch ID is
an easy, private and secure alternative to entering a passcode to
unlock iPhone, fill in passwords using iCloud Keychain®, log in to
apps, authorize App Store® purchases, and make Apple Pay®
transactions.
A13 Bionic — The Fastest Chip in
a Smartphone
Introduced with iPhone 11 and iPhone 11 Pro, A13 Bionic is the
fastest chip ever in a smartphone and provides unparalleled
performance for every task iPhone SE handles. Perfect for
photography, gaming and augmented reality experiences, A13 Bionic
makes every action feel fluid.
A13 Bionic was built with a focus on machine learning, with a
dedicated 8-core Neural Engine capable of 5 trillion operations per
second, two Machine Learning Accelerators on the CPU and a new
Machine Learning Controller to balance performance and efficiency.
Together, A13 Bionic and iOS 13 enable new intelligent apps that
make use of machine learning and Core ML®.
Built for efficiency, the A13 Bionic also enables great battery
life for iPhone SE. iPhone SE is wireless-charging capable with
Qi-certified chargers and also supports fast-charging, giving
customers up to 50 percent charge in just 30 minutes.2
Lightning-fast download speeds are available with Wi-Fi 6 and
Gigabit-class LTE.3 Dual SIM with eSIM provides the flexibility for
users to have two separate phone numbers on a single device while
traveling abroad or for use as a business line.4
New Camera Experience Powered by
A13 Bionic
iPhone SE features the best single-camera system ever in an
iPhone with a 12-megapixel f/1.8 aperture Wide camera, and uses the
image signal processor and Neural Engine of A13 Bionic to unlock
even more benefits of computational photography, including Portrait
mode, all six Portrait Lighting effects and Depth Control.5 Using
machine learning and monocular depth estimation, iPhone SE also
takes stunning Portraits with the front camera. Next-generation
Smart HDR comes to iPhone SE, intelligently re-lighting recognized
subjects in a frame for more natural-looking images with stunning
highlight and shadow details.
Videos are even more immersive with stereo audio recording and
cinematic video stabilization on the front and rear cameras. The
rear camera supports high-quality video capture at 4K up to 60fps,
and extended dynamic range comes to iPhone SE for more highlight
details up to 30fps. Customers can also take advantage of
QuickTake™ video on the front and rear cameras, allowing video
recording without switching out of Photo mode.
With advanced Camera and Photos features in iOS 13, native video
editing is even more comprehensive and intuitive through powerful
tools that were once available only for photo editing.
Everything Apple has to
Offer
iPhone SE gives customers access to
Apple’s robust ecosystem of products, services and accessories.
Users can take advantage of the almost 2 million apps on the App
Store, including the best third-party apps and AR experiences, stay
up to date on current events with Apple News®, enjoy original
series, movies and documentaries from the world’s greatest
storytellers with Apple TV+℠, stream over 60 million songs from
their favorite artists on Apple Music®, make secure and private
purchases with Apple Pay, and store photos, files and contacts on
iCloud® with the ability to access content on all of a customer's
Apple devices. With a Lightning® connector, iPhone SE is also
compatible with more than 25,000 Lightning accessories, including
camera accessories, audio and speakers, docks, CarPlay® and
more.
iPhone SE is built with the same industry-leading security
features that customers expect from Apple — protecting privacy and
giving customers control over their information. For example, Touch
ID and the Secure Enclave protect fingerprint data, Intelligent
Tracking Prevention on Safari® helps stop advertisers that follow
users from site to site, Photos uses machine learning to organize
photos on device and more.
iPhone SE with iOS 13 delivers a seamless experience with
software and hardware integration unlike any other smartphone. iOS
13 features a dramatic look with Dark Mode, a more private way to
sign in to apps and websites with Sign In with Apple, and an
all-new Maps experience that delivers faster and more accurate
navigation and beautiful street-level imagery with Look Around.
Pricing and Availability
- iPhone SE will be available in 64GB, 128GB and 256GB models in
black, white and (PRODUCT)RED starting at $399 (US).
Customers can also get iPhone SE for $9.54 a month or
$229 with trade-in from Apple.com, in the Apple Store® app
and Apple Stores.6 iPhone SE is also available through Apple
Authorized Resellers and select carriers (prices may vary).
- iPhone SE is available to pre-order on Apple.com and the Apple
Store app beginning at 5 a.m. PDT on Friday, April 17 and will be
available from Apple, Apple Authorized Resellers and select
carriers on Friday, April 24 in the US and more than 40 other
countries and regions.
- Apple TV+ is available on the Apple TV® app on iPhone, Apple
TV, iPod touch®, Mac® and other platforms including online
(tv.apple.com), for $4.99 per month with a seven-day free
trial. Customers who purchase iPhone SE can enjoy one year of Apple
TV+ for free.7
- Customers with questions about iPhone SE or which iPhone is
right for them can contact a Specialist at 1-800-MY-APPLE or start
a chat in Messages directly from the Apple Store app.
- Anyone who purchases online from Apple will receive free
no-contact home delivery and the option to trade in their current
iPhone for credit toward the purchase of iPhone SE.8
- Customers get 3 percent Daily Cash when they buy iPhone SE from
Apple with Apple Card™.
- Customers can extend their limited warranty with AppleCare+ and
AppleCare+ with Theft and Loss, and get 24/7 priority access to
technical support.
- A portion of proceeds for iPhone SE (PRODUCT)RED purchases will
go directly to Global Fund's newly established COVID-19 Response —
providing funding to countries in need of PPE, diagnostics
treatment, lab equipment, public safety communications, supply
chain support and more — as well as HIV/AIDS grants that provide
testing, counseling, treatment and prevention programs with a
specific focus on eliminating transmission of the virus from
mothers to their babies.
1iPhone SE is splash-, water- and dust-resistant, and was tested
under controlled laboratory conditions with a rating of IP67 under
IEC standard 60529 (maximum depth of 1 meter up to 30 minutes).
Splash, water and dust resistance are not permanent conditions, and
resistance might decrease as a result of normal wear. Do not
attempt to charge a wet iPhone; refer to the user guide for
cleaning and drying instructions. Liquid damage not covered under
warranty. iPhone SE is resistant to accidental spills from common
liquids such as soda, coffee, tea, beer and juice. In the event of
a spill, rinse the area with water and wipe your iPhone, and dry
it. 2Up to 50 percent charge in 30 minutes with 18W adapter or
higher (sold separately). 3Speeds vary based on site conditions and
carrier. For details on LTE support, contact your carrier and see
apple.com/iPhone/LTE. 4Use of Dual SIM requires two wireless
service plans (which may include restrictions on roaming). Certain
restrictions apply to use. 5 Portrait mode on iPhone SE has the
ability to recognize people. 6Trade‑in values vary. iPhone SE
promotional pricing is after trade-in of iPhone 8 in good
condition. Additional trade‑in values require purchase of a new
iPhone, subject to availability and limits. Must be at least 18.
Apple or its trade-in partners reserve the right to refuse or limit
any Trade In transaction for any reason. In‑store trade‑in requires
presentation of a valid, government-issued photo ID (local law may
require saving this information). Sales tax may be assessed on full
value of new iPhone. Additional terms from Apple or Apple’s
trade-in partners may apply. Monthly pricing: Available to
qualified customers and requires 0% APR, 24-month installment loan
with Citizens One or Apple Card Monthly Installments and iPhone
activation with AT&T, Sprint, T-Mobile, or Verizon. Taxes and
shipping not included. Additional Apple Card Monthly Installments
terms are in the Customer Agreement. For additional information on
iPhone Payments terms, visit apple.com/legal/sales-support. 7One
subscription per Family Sharing group. Offer good for three months
after eligible device activation, starting April 24, 2020. Plan
automatically renews until cancelled. Restrictions and other terms
apply. 8Online Trade In is not available in Mexico, Brazil and
Turkey.
Apple revolutionized personal technology with the introduction
of the Macintosh in 1984. Today, Apple leads the world in
innovation with iPhone, iPad, Mac, Apple Watch and Apple TV.
Apple’s four software platforms — iOS, macOS, watchOS and tvOS —
provide seamless experiences across all Apple devices and empower
people with breakthrough services including the App Store, Apple
Music, Apple Pay and iCloud. Apple’s more than 100,000 employees
are dedicated to making the best products on earth, and to leaving
the world better than we found it.
NOTE TO EDITORS: For additional information visit Apple Newsroom
(www.apple.com/newsroom), or call Apple’s Media Helpline at (408)
974-2042.
© 2020 Apple Inc. All rights reserved. Apple, the Apple logo,
iPhone, Retina HD, Touch ID, True Tone, Live Photos, iCloud
Keychain, App Store, Apple Pay, Core ML, QuickTake, Apple News,
Apple TV+, Apple Music, iCloud, Lightning, CarPlay, Safari, Apple
Store, Apple TV, iPod touch, Mac, Apple Card and AppleCare+ are
trademarks of Apple. Other company and product names may be
trademarks of their respective owners.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200415005229/en/
Apple Renee Felton, (669) 276-2182 rfelton@apple.com Michele
Wyman, (669) 276-1208 michele_wyman@apple.com
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