NEW
YORK, Sept. 27, 2022 /PRNewswire/
-- Integrated creative, strategy and media agency Known has
been named global media agency of record for AMC Networks, a global
content company whose portfolio includes the television networks
AMC, BBC AMERICA, IFC, WE tv, and SundanceTV, as well as
fast-growing targeted streaming services AMC+, Acorn TV, ALLBLK,
Shudder, Sundance Now, and HIDIVE.
Working closely with AMC Networks' President of Marketing,
Len Fogge, and his team, Known will
serve as agency of record for full funnel media strategy, planning
and buying across all media channels. AMC Networks has brought fans
some of the most critically acclaimed, pop culturally relevant and
viewed series on television, including Mad Men, Breaking Bad,
Better Call Saul, The Walking Dead, Killing Eve, Halt and
Catch Fire, Rectify and so many others through an evolving
ecosystem of platforms. This fall, the company will launch a new
franchise and universe built on the iconic works of author Anne
Rice, with the premiere of Anne Rice's Interview with the
Vampire, closely followed early next year by Anne Rice's
Mayfair Witches.
Known will help drive viewership, engagement, and subscriptions
by providing data-driven, scientifically optimized campaigns that
match prospective viewers and subscribers with the AMC Networks'
content they love with clarity in a cluttered and sometimes
confusing media landscape.
"AMC Networks has a long history of creating content that breaks
through, stands out and attracts passionate fans. As we continue to
build our streaming business and make AMC+ the definitive home of
high-quality marquee content for adults, we look forward to working
with Known as a true strategic business partner to support
everything we are doing," Fogge said. "Their creative excellence
and strong data-driven approach to this work is a powerful and rare
combination. Consolidating media planning and buying with Known
enhances our ability to evolve our business and engage passionate
fans with the content they love, however they want to watch."
"When you think of the most iconic television series that have
broken through and captivated fans around the world over the last
15-20 years, so many of them have come from AMC Networks," said
Kern Schireson, CEO and Chairman of Known. "It's a privilege to
work with such a world class content company, particularly as they
add the ability to serve fans on a variety of new platforms with a
clear and focused business model and a distinctive approach to
streaming we can help frame and amplify."
This fall, AMC and AMC+ will see the final episodes of The
Walking Dead, the highest-rated series in the history of cable
television, and the introduction of a new universe with the
premiere of Anne Rice's Interview with the Vampire. 2023
will bring viewers three new spin-offs in The Walking Dead
universe starring some of the most popular and iconic characters
from the original series, a second series in the Anne Rice
universe, Anne Rice's Mayfair Witches, and other new series
including Invitation to a Bonfire, starring Tatiana Maslany, Straight Man, starring
Bob Odenkirk, Parish,
starring Giancarlo Esposito,
Monsieur Spade, starring Clive
Owen, Orphan Black: Echoes, starring Krysten Ritter, Demascus, starring
Martin Lawrence, and
others.
ABOUT KNOWN
Known is a modern marketing company engineered for the
unprecedented challenges and opportunities facing marketers today.
Known pairs Ph.D. data scientists with award-winning creatives,
expert research teams and strategists who leverage machine
learning, AI and the company's proprietary media operating system,
called Skeptic™. Known is anchored by two decades of groundbreaking
market research and data science capabilities, which uniquely
empower our marketing strategy and acclaimed creative groups, who
produce some of the most innovative, cutting-edge creative work in
culture. The result? Marketing that is predisposed to succeed and
be persistently optimized, directly impacting clients' bottom
lines. In 2021, Campaign US named Known 'Best Creative Team,' while
Digiday named Known 'Most Innovative Media Agency,' citing that
Known "upended the agency industry by showing their clients what
best-in-class service looked like." Clients span the leading brands
in entertainment, finance, technology, media, CPG, healthcare, real
estate, sports, and many other categories. Known executive produced
Countdown: Inspiration4 Mission To Space for Netflix in partnership
with TIME Studios documenting the first ever all-civilian mission
into orbit. Other credits include producing Hulu's first-ever
after-show for "The Handmaid's Tale" and original series and
specials for NBCUniversal, WarnerMedia and Discovery Networks.
Known has over 450 employees in six U.S. cities including
Seattle, San Francisco, Los
Angeles, Austin,
Boston and New York and has won multiple Emmys, Clios,
Effies, Cannes Lions and Promax awards.
ABOUT AMC NETWORKS
AMC Networks (Nasdaq: AMCX) is a global entertainment company
known for its popular and critically acclaimed content. Its brands
include targeted streaming services AMC+, Acorn TV, Shudder,
Sundance Now, ALLBLK and the anime-focused HIDIVE streaming
service, in addition to AMC, BBC AMERICA (operated through a joint
venture with BBC Studios), IFC, SundanceTV, WE tv, IFC Films and
RLJE Films. AMC Studios, the Company's in-house studio, production
and distribution operation, is behind some of the biggest titles
and brands known to a global audience, including The Walking Dead,
the Anne Rice catalog and the Agatha Christie library. The Company
also operates AMC Networks International, its international
programming business, and 25/7 Media, its production services
business.
Press Contacts:
Suzy
Berkowitz
suzybw@known.is
Brittany Pearlman
Brittany.Pearlman@amcnetworks.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/amc-networks-names-known-global-media-agency-of-record-301634842.html
SOURCE Known