Amazon and YETI File Joint Lawsuit against Counterfeiters
December 03 2020 - 1:32PM
Business Wire
Today, Amazon (NASDAQ: AMZN) and YETI Coolers, LLC. (“YETI”)
(NYSE: YETI) jointly filed a lawsuit against two US-based
individuals (the “defendants”) for counterfeiting YETI’s products,
including YETI’s popular Rambler® mug. The defendants attempted to
offer the infringing products in Amazon’s store, violating Amazon’s
policies, YETI’s intellectual property rights, and the law.
The lawsuit was filed in the United States District Court for
the Western District of Washington and alleges the defendants,
Michael White and Karen White of San Diego, California, operated in
concert with each other in their attempts to sell counterfeit YETI
products. Amazon closed their selling accounts and refunded
impacted customers.
Amazon strictly prohibits counterfeit products in its stores,
and in 2019 alone, invested more than $500 million to protect
customers and brands from fraud and abuse, including counterfeit.
Amazon’s proactive investments in preventing counterfeit include
robust seller vetting, advanced machine-learning based
technologies, and industry-leading brand protection tools like
Project Zero, Brand Registry, and Transparency. As a result of
Amazon’s efforts, 99.9% of all products viewed by customers on
Amazon have not received a valid counterfeit complaint.
In June 2020, Amazon launched its Counterfeit Crimes Unit, a
global team dedicated to pursuing bad actors and holding them
accountable to the fullest extent of the law, including working
with law enforcement. Amazon has
filed a series of lawsuits against counterfeiters, including a suit
against individuals using social media to promote and facilitate
the sale of counterfeits, as well as joint lawsuits with Italian
luxury fashion house Valentino, cosmetics brand KF Beauty, and
family travel accessory brand JL Childress.
Statement, attributable to Amazon:
“We do not allow counterfeits in our store and we take
aggressive action to hold bad actors that attempt to evade our
proactive protections accountable,” said Cristina Posa, Associate
General Counsel and Director, Amazon Counterfeit Crimes Unit. “We
appreciate YETI’s close cooperation throughout this
investigation.”
Statement, attributable to YETI:
“YETI works aggressively to protect our consumers, our
intellectual property rights, and our brand from the actions of
counterfeiters and those who facilitate the importation and sale of
counterfeit goods,” said Bryan Barksdale, Senior Vice President,
General Counsel and Secretary at YETI. “We appreciate Amazon’s
commitment to this shared objective.”
You can see the court filing here:
- Case: 2:20-cv-01773, United States District Court for the
Western District of Washington
Amazon has an extensive history protecting brands and taking
action to hold bad actors accountable:
- Amazon Project Zero launches in 7 new countries
- Amazon Transparency protects more than 10,000 brands
- Amazon Establishes Counterfeit Crimes Unit to Bring
Counterfeits to Justice
- IPR Center, Amazon Launch ‘Operation Fulfilled Action’ to Stop
Counterfeiters
- Amazon Files Lawsuit Against Counterfeiters Using Social Media
to Promote Sales
- Amazon Supports Resolution of 3M Case Against Fraudsters
- Amazon Supports Investigation, Prosecution of New York
Defendants Charged in Fraud Scheme
- Amazon and KF Beauty File Joint Lawsuit Against
Counterfeiters
- Amazon and Valentino File Joint Lawsuit Against New York-Based
Counterfeit
About Amazon
Amazon is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Customer reviews,
1-Click shopping, personalized recommendations, Prime, Fulfillment
by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets,
Fire TV, Amazon Echo, and Alexa are some of the products and
services pioneered by Amazon. For more information, visit
amazon.com/about and follow @AmazonNews.
About YETI Holdings, Inc.
Headquartered in Austin, Texas, YETI is a global designer,
retailer, and distributor of innovative outdoor products. From
coolers and drinkware to backpacks and bags, YETI products are
built to meet the unique and varying needs of diverse outdoor
pursuits, whether in the remote wilderness, at the beach, or
anywhere life takes our customers. By consistently delivering
high-performing, exceptional products, we have built a strong
following of brand loyalists throughout the world, ranging from
serious outdoor enthusiasts to individuals who simply value
products of uncompromising quality and design. We have an
unwavering commitment to outdoor and recreation communities, and we
are relentless in our pursuit of building superior products for
people to confidently enjoy life outdoors and beyond. For more
information, please visit www.YETI.com.
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