BlackBerry IVY will help automakers create
personalized driver and passenger experiences and improve
operations of cloud-connected vehicles with new BlackBerry QNX and
AWS technology
Today, Amazon Web Services, Inc. (AWS), an Amazon.com, Inc.
company (NASDAQ: AMZN), and BlackBerry Limited (NYSE: BB, TSX: BB),
a worldwide leader in intelligent security software and services,
announced a multi-year, global agreement to develop and market
BlackBerry's Intelligent Vehicle Data Platform, IVY. BlackBerry IVY
is a scalable, cloud-connected software platform that will allow
automakers to provide a consistent and secure way to read vehicle
sensor data, normalize it, and create actionable insights from that
data both locally in the vehicle and in the cloud. Automakers can
use this information to create responsive in-vehicle services that
enhance driver and passenger experiences.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20201201005424/en/
BlackBerry IVY will help automakers
create personalized driver and passenger experiences and improve
operations of cloud-connected vehicles with new BlackBerry QNX and
AWS technology. (Graphic: Business Wire)
BlackBerry IVY addresses a critical data access, collection, and
management problem in the automotive industry. Modern cars and
trucks are built with thousands of parts from many different
suppliers, with each vehicle model comprising a unique set of
proprietary hardware and software components. These components,
which include an increasing variety of vehicle sensors, produce
data in unique and specialized formats. The highly specific skills
required to interact with this data, as well as the challenges of
accessing it from within contained vehicle subsystems, limit
developers’ abilities to innovate quickly and bring new solutions
to market. BlackBerry IVY will solve for these challenges by
applying machine learning to that data to generate predictive
insights and inferences, making it possible for automakers to offer
in-vehicle experiences that are highly personalized and able to
take action based on those insights.
BlackBerry IVY will support multiple vehicle operating systems
and multi-cloud deployments in order to ensure compatibility across
vehicle models and brands. It will build upon BlackBerry QNX’s
capabilities for surfacing and normalizing data from automobiles
and AWS’s broad portfolio of services, including capabilities for
IoT and machine learning. BlackBerry IVY will run inside a
vehicle’s embedded systems, but will be managed and configured
remotely from the cloud. As a result, automakers will gain greater
visibility into vehicle data, control over who can access it, and
edge computing capabilities to optimize how quickly and efficiently
the data is processed. With BlackBerry IVY’s integrated
capabilities, automakers will be able to deliver new features,
functionality, and performance to customers over the lifetime of
their cloud-connected vehicles, as well as unlock new revenue
streams and business models built on vehicle data.
For instance, BlackBerry IVY could leverage vehicle data to
recognize driver behavior and hazardous conditions such as icy
roads or heavy traffic and then recommend that a driver enable
relevant vehicle safety features such as traction control,
lane-keeping assist, or adaptive cruise control. IVY could then
provide automakers with feedback on how and when those safety
features are used, allowing them to make targeted investments to
improve vehicle performance. Additionally, drivers of electric
vehicles could choose to share their car’s battery information with
third-party charging networks to proactively reserve a charging
connector and tailor charging time according to the driver’s
current location and travel plans. BlackBerry IVY could also
provide insights to parents of teenage drivers who may choose to
receive customized notifications based on insights from vehicle
sensors when the number of passengers in the vehicle changes, when
the driver appears to be texting, distracted, or not observing
speed limits, or when the vehicle occupancy level rises above the
parents’ desired safety threshold. Similarly, parents of infants
could receive a reminder to engage the child safety lock when the
vehicle detects a child in the rear seat.
BlackBerry IVY will enable automakers to compress the timeline
to build, deploy, and monetize new in-vehicle applications and
connected services across multiple vehicle brands and models.
Instead of investing in one-off solutions that conform to the
unique engineering of different vehicle models (as they do today),
automakers using BlackBerry IVY will be able to leverage different
types of data as common building blocks for new services that could
work across a range of models. Automakers will be able to use the
platform’s application programming interfaces (APIs) to share data
and outputs with their software development teams, giving them the
ability to innovate, while also protecting customer privacy and
security by controlling whom can access vehicle and app data and at
what level of detail.
In addition, BlackBerry IVY will make it easier for automakers
to collaborate with a wider pool of developers to accelerate
creation of new offerings that deliver improved vehicle
performance, reduced costs for maintenance and repairs, and added
convenience. For instance, by analyzing real-time performance data,
automakers could recognize the first signs of potentially faulty
parts, deploy code to identify affected vehicles, notify impacted
drivers, and perform targeted recalls. Automakers will be able to
remotely deploy and update the software from the platform’s Cloud
Console (a web interface for managing BlackBerry IVY) to
continuously improve the functionality of the system.
“Data and connectivity are opening new avenues for innovation in
the automotive industry, and BlackBerry and AWS share a common
vision to provide automakers and developers with better insights so
that they can deliver new services to consumers,” said John Chen,
Executive Chairman and CEO, BlackBerry. “This software platform
promises to bring an era of invention to the in-vehicle experience
and help create new applications, services, and opportunities
without compromising safety, security, or customer privacy. We are
pleased to expand our relationship with AWS to execute this vision
and deliver BlackBerry IVY.”
“AWS and BlackBerry are making it possible for any automaker to
continuously reinvent the customer experience and transform
vehicles from fixed pieces of technology into systems that can grow
and adapt with a user’s needs and preferences,” said Andy Jassy,
CEO of Amazon Web Services, Inc. “Through this joint effort with
BlackBerry, we will provide automakers with the insights,
capabilities, agility, and speed they need to thrive in an
increasingly connected world. As automakers seek to race ahead in
their digital transformations, BlackBerry IVY empowers them to
build their brands and set the standard for connected vehicle
services across the automotive industry.”
To learn more about BlackBerry IVY and general availability,
please visit https://blackberry.qnx.com/en/aws.
About Amazon Web Services
For 14 years, Amazon Web Services has been the world’s most
comprehensive and broadly adopted cloud platform. AWS offers over
175 fully featured services for compute, storage, databases,
networking, analytics, robotics, machine learning and artificial
intelligence (AI), Internet of Things (IoT), mobile, security,
hybrid, virtual and augmented reality (VR and AR), media, and
application development, deployment, and management from 77
Availability Zones (AZs) within 24 geographic regions, with
announced plans for 15 more Availability Zones and five more AWS
Regions in India, Indonesia, Japan, Spain, and Switzerland.
Millions of customers—including the fastest-growing startups,
largest enterprises, and leading government agencies—trust AWS to
power their infrastructure, become more agile, and lower costs. To
learn more about AWS, visit aws.amazon.com.
About Amazon
Amazon is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Customer reviews,
1-Click shopping, personalized recommendations, Prime, Fulfillment
by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets,
Fire TV, Amazon Echo, and Alexa are some of the products and
services pioneered by Amazon. For more information, visit
amazon.com/about and follow @AmazonNews.
About BlackBerry
BlackBerry (NYSE: BB; TSX: BB) provides intelligent security
software and services to enterprises and governments around the
world. The company secures more than 500M endpoints including 175M
cars on the road today. Based in Waterloo, Ontario, the company
leverages AI and machine learning to deliver innovative solutions
in the areas of cybersecurity, safety and data privacy solutions,
and is a leader in the areas of endpoint security management,
encryption, and embedded systems. BlackBerry’s vision is clear - to
secure a connected future you can trust. For more information,
visit BlackBerry.com and follow @BlackBerry.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20201201005424/en/
AWS Amazon-pr@amazon.com www.amazon.com/pr
BlackBerry BlackBerry Media Relations +1 (519) 597-7273
mediarelations@BlackBerry.com
Amazon.com (NASDAQ:AMZN)
Historical Stock Chart
From Aug 2024 to Sep 2024
Amazon.com (NASDAQ:AMZN)
Historical Stock Chart
From Sep 2023 to Sep 2024