Most-Watched Legend Series Event in Allied
Esports History Drives 400% Increase in New Users and 300% Increase
in Deposits on VIE.gg Platform
VIE.gg CS:GO Legend Series and Allied
Esports Odyssey Tournaments Combine to Drive Record Viewership and
Follower Growth Over Five-Week Period
Allied Esports, a global esports entertainment company and a
subsidiary of Allied Esports Entertainment, Inc. (NASDAQ: AESE),
drew 1.7 million unique viewers for the VIE.gg CS:GO Legend Series
tournament, which ended Sunday, September 13. The two-week
competition, which also generated over 1 million hours watched and
reached 98,000 peak viewers, is the company’s most-watched Legend
Series event since the tournament series was created in 2017.
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the full release here:
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The professional Counter-Strike tournament, which was produced
from Allied Esports’ HyperX Esports Studio in Hamburg, Germany, was
a global event reaching esports audiences across multiple
continents and languages. Allied Esports worked with various
partners to broadcast the tournament on Twitch in six languages –
English, Portuguese, Russian, Spanish, French and German – and on
Chinese streaming platform HUYA, which carried both English and
Chinese streams.
The tournament capped a historic five-week period for Allied
Esports’ online tournament streams. The VIE.gg CS:GO Legend Series
and the Allied Esports Odyssey, an official tournament in Riot
Games’ VALORANT Ignition Series that ran August 11-16, combined for
4 million unique viewers and 2 million hours watched. The two
tournaments also generated a total of 37,000 new followers across
Allied Esports’ Twitch channels, an increase of 68% since August
10, to raise the combined total of followers to 91,044. Allied
Esports’ social platforms, including Twitter, Instagram and
Facebook, generated a net audience increase of 4,900% and
engagement increase of 486% compared to the previous five-week
period.
“The VIE.gg CS:GO Legend Series is a great example of the
ability of our tournaments to deliver dedicated content to an
enthusiastic, engaged audience, and we will continue to develop
these brands to meet the needs of partners as the esports industry
continues to evolve,” said Frank Ng, CEO of Allied Esports
Entertainment. “This tournament was an excellent start to our
partnership with Esports Entertainment Group, as we introduced
their wagering platform to millions of people around the world, and
we look forward to creating more valuable content with them in the
near future.”
The VIE.gg CS:GO Legend Series tournament was Allied Esports’
first Legend Series event to include a licensing partner and title
sponsor through its partnership with Esports Entertainment Group.
As a result, Esports Entertainment Group saw a 400% increase in new
users and a 300% increase in deposits on the VIE.gg platform
compared to the same period in the prior month.
Each broadcast during the VIE.gg CS:GO Legend Series tournament
prominently featured a wagering component, including dynamic live
odds that were on display for the entirety of each match.
“We are absolutely thrilled with the viewership numbers for the
VIE.gg CS:GO Legend Series, a new benchmark for Allied Esports and
a great introduction of our VIE.gg brand to fans around the world,”
commented Grant Johnson, CEO of Esports Entertainment Group.
“Working with the team at Allied Esports on this tournament has
been a great experience, and we’re already in discussions for the
next event.”
The online event was also the first esports tournament
registered for legal betting in the state of New Jersey, an
announcement that was made by the New Jersey Economic Development
Authority (NJEDA) and the New Jersey Division of Gaming Enforcement
(DGE) on September 2.
The VIE.gg CS:GO Legend Series featured 16 Counter-Strike teams
from multiple European countries, the Commonwealth of Independent
States (CIS) region and South America, including seven teams ranked
in the top 50 globally. Kazakhstan’s Winstrike, which jumped from
No. 60 in the world at the start of the tournament to No. 34,
defeated 32nd-ranked Heretics from France 3-0 in the best-of-five
Grand Final to secure the first VIE.gg CS:GO Legend Series title
and €17,000 of the €50,000 total prize pool. Every game from the
two-week tournament can be watched in full at
youtube.com/alliedesports.
Allied Esports’ original Legend Series tournament brand was
designed to expand the competitive ecosystem and total prize pool
for teams ranked outside of the first tier. The VIE.gg CS:GO Legend
Series was Allied Esports’ seventh edition of the CS:GO Legend
Series and the 13th Legend Series event overall, with previous
versions of the series featuring VALORANT, League of Legends, Call
of Duty, Overwatch and FIFA.
About Allied Esports
Named one of the World’s Most Innovative Companies by Fast
Company, Allied Esports International, Inc. is at the forefront of
esports entertainment with a global network of properties designed
to serve as competition battlegrounds, community experience hubs
and content production centers.
Through direct operation or membership in the Allied Esports
Property Network, the world’s first esports affiliate program,
Allied Esports’ facilities span North America, Europe, China and
Australia, and include the world-renowned HyperX Esports Arena Las
Vegas, a fleet of mobile arenas, the HyperX Esports Trucks, and the
HyperX Esports Studio in Hamburg, Germany.
Allied Esports’ properties serve as the home to a number of
online and offline proprietary productions and events, including
Friday Frags and Saturday Night Speedway, as well as original
partner programs like the Simon Cup.
For more information about Allied Esports, visit
AlliedEsports.gg and follow @AlliedEsports. Allied Esports
International, Inc. is a subsidiary of Allied Esports
Entertainment, Inc.
About Allied Esports
Entertainment
Allied Esports Entertainment, Inc. (NASDAQ: AESE) is a global
leader in esports entertainment, providing innovative
infrastructure, transformative live experiences, multiplatform
content and interactive services to audiences worldwide through its
strategic fusion of two powerful brands: Allied Esports and the
World Poker Tour (WPT). For more information, visit
AlliedEsportsEnt.com.
Forward Looking
Statements
This press release includes “forward looking statements” within
the meaning of the “safe harbor” provisions of the United States
Private Securities Litigation Reform Act of 1995. When used in this
press release, the words “estimates,” “projected,” “expects,”
“anticipates,” “forecasts,” “plans,” “intends,” “believes,”
“seeks,” “may,” “will,” “should,” “future,” “propose” and
variations of these words or similar expressions (or the negative
versions of such words or expressions) are intended to identify
forward-looking statements. These forward-looking statements are
not guarantees of future performance, conditions or results, and
involve a number of known and unknown risks, uncertainties,
assumptions and other important factors, many of which are outside
the control of us, that could cause actual results or outcomes to
differ materially from those discussed in the forward-looking
statements. Important factors, among others, that may affect actual
results or outcomes include: our ability to execute on our business
plan; our ability to retain key personnel; general economic and
market conditions impacting demand for our products and services;
adequacy of our funds for future operations; our future expenses,
revenue and profitability; our ability to develop new products; our
dependence on key suppliers, manufacturers and strategic partners;
and industry trends and the competitive environment in which we
operate. These and other risk factors are discussed in our reports
filed with the Securities and Exchange Commission. We do not
undertake any obligation to update or revise any forward-looking
statements, whether as a result of new information, future events
or otherwise, except as required by law.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200917005328/en/
Media Contacts: Brian Fisher Allied Esports
brian@alliedesports.com
Investor Contact: Lasse Glassen Addo Investor Relations
lglassen@addoir.com 424-238-6249
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