AgriFORCE Growing Systems Appoints New Director of Marketing & Communications
January 25 2022 - 9:00AM
AgriFORCE Growing Systems Ltd.
(“the Company") (NASDAQ:
AGRI; AGRIW), an intellectual property (IP)-focused AgTech
company dedicated to advancing sustainable cultivation and crop
processing across multiple platforms, has appointed Denise Sabet to
the key role of Director of Marketing & Communications, Mauro
Pennella, President AgriFORCE Brands announced recently.
Ms. Sabet will focus on leading the global
marketing and communications efforts of AgriFORCE as the Company
continues to expand its market reach around the world, driving the
Company’s integrated model and building the corporate portfolio of
brands across multiple verticals.
Ms. Sabet brings extensive international
experience to this newly created role, having previously been
charged with leading and growing a brand consulting company
headquartered in Asia and Europe, and bringing it to the North
American market. She has worked with companies across B2B and B2C,
including all aspects of strategic branding from visual identities,
messaging, positioning, and consumer research, to developing and
implementing effective “go to market” strategies. During her
career, Ms. Sabet has directed teams and worked directly with
companies such as Pepsico, L'Oréal, Unilever, Mondelez, ConAgra,
and Reckitt Benkiser, to name a few.
Said Ms. Sabet: “I grew up in the Canadian
Prairies and from a young age, I have been passionate about
sustainable agriculture as a solution to numerous global
challenges, from climate change to food security.” She added:
“Branding, marketing, and communications are key contributors to a
company’s success. I am excited to build on what has
been done at AgriFORCE and to support their corporate strategy and
international growth.”
Said Mr. Pennella: “We are delighted to have
Denise on the team. Her international experience and expertise in
branding, marketing, and communications will be an asset to
AgriFORCE as we continue establish the company as a leader in
AgTech innovation on a global level.”
About AgriFORCEAgriFORCE
Growing Systems Ltd. (NASDAQ: AGRI; AGRIW) is
an AgTech company focused on the development and acquisition of
crop production know-how and intellectual property augmented by
advanced AgTech facilities and solutions. Looking to serve the
global market, the Company’s current focus is on North America,
Europe and Asia. The AgriFORCE vision is to be a leader in
delivering plant-based foods and products through advanced and
sustainable AgTech solution platforms that make positive change in
the world—from seed to table. The AgriFORCE goal: Clean. Green.
Better. Additional information about AgriFORCE is available at:
www.agriforcegs.com.
Follow AgriFORCE on Twitter: @agriforcegs.Follow
AgriFORCE on Facebook: AgriFORCE Growing Systems Ltd.Connect with
AgriFORCE on LinkedIn: AgriFORCE Growing Systems Ltd.
This press release contains forward-looking
statements within the meaning of the "safe harbor" provisions of
the Private Securities Litigation Reform Act of 1995. Statements
other than statements of historical facts included in this press
release may constitute forward-looking statements and are not
guarantees of future performance, condition or results and involve
a number of risks and uncertainties. Actual results may differ
materially from those in the forward-looking statements as a result
of a number of factors, including those described from time to time
in our filings with the Securities and Exchange Commission and
elsewhere. The Company undertakes no duty to update any
forward-looking statement made herein. All forward-looking
statements speak only as of the date of this press release.
Company Contact:Ian PedersenTel: (604)
757-0952Email: ipedersen@agriforcegs.com
Investor Relations:Crescendo Communications,
LLCDavid Waldman/Natalya RudmanTel: (212) 671-1021Email:
AGRI@crescendo-ir.com
Media Relations:AHA Creative Strategies
Inc.Ruth AtherleyTel: (604) 846-8461Email: ruth@ahacreative.com
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