Diablo® IV Crosses $666 Million Sell-Through within Five Days of Launch, Setting New Blizzard All-Time Record
June 12 2023 - 4:05PM
Business Wire
Within five days of launching, Diablo IV
sell-through is the box-office equivalent of the biggest opening
week of the year
Players have already clocked more than 276
million hours in Blizzard Entertainment’s fastest-selling game
ever
The record-setting launch is just the beginning
of a compelling live service game, with seasons beginning next
month and expansions planned for years to come
Diablo IV had the best-selling opening in Blizzard’s history,
crossing an auspicious $666 million in global sell-through in the
first five days following its June 6 launch*. The latest
installment for the Diablo series, and Blizzard’s fastest-selling
game ever*, is the box-office equivalent of the biggest opening
week of the year**.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230612864402/en/
Diablo IV Logo (Graphic: Business
Wire)
The heroes of Sanctuary, the world in which Diablo is set, have
already played more than 276 million hours, or more than 30,000
years.
“On behalf of Blizzard, we want to thank the millions of players
around the world who are immersing themselves in Diablo IV,” said
Mike Ybarra, President of Blizzard Entertainment. “Diablo IV is a
result of our incredible teams working together to craft and
support genre-defining games, build legendary worlds, and inspire
memories that will last a lifetime. We’re humbled by the response,
proud of the team, and remain committed to listening to our players
and ensuring Diablo continues to exceed expectations for years to
come.”
So what are players doing with all this time spent in Diablo
IV?
- 276 billion demons killed since Early Access: nearly 35 times
the global population.
- Players have been vanquished over 316 million times
- …over 5 million of those vanquishings were at the hands of the
Butcher.
- But they’re not falling alone - players have created a party
with friends over 166 million times.
- 163 players have made it to the maximum level in Hardcore mode,
where deaths are permanent.
When players haven’t been playing Diablo, they’ve been watching
it – Diablo IV was the #1 game on Twitch from Early Access on June
1 through June 9, breaking Blizzard records for both hours streamed
and watched over a similar period.
Blessed Mother Lilith is pleased with your devotion,
mortals.
Diablo IV is available now, featuring cross-platform play and
cross-progression on Windows® PC, Xbox Series X|S, Xbox One,
PlayStation®5, PlayStation®4, plus up to four player co-op,
including two player couch co-op on consoles.
Learn more at Diablo4.Blizzard.com.
For screenshots, video, and other assets, visit the Blizzard
Entertainment press site at
https://blizzard.gamespress.com/Diablo-IV.
* Fastest selling based on both units and dollars sold through
on all platforms through the first five days after launch (through
June 10, 2023 for Diablo IV). Sell-through figures based on
reporting received from digital partners, retailers, and Blizzard
internal records and estimates.
** Per data according to Box Office Mojo by IMDb Pro, and
Variety.
About Blizzard Entertainment, Inc.
Best known for iconic video game universes including Warcraft®,
Overwatch®, Diablo®, and StarCraft®, Blizzard Entertainment, Inc.
(www.blizzard.com), a division of Activision Blizzard (NASDAQ:
ATVI), is a premier developer and publisher of entertainment
experiences. Blizzard Entertainment has created some of the
industry’s most critically acclaimed and genre-defining games over
the last 30 years, with a track record that includes multiple Game
of the Year awards. Blizzard Entertainment engages tens of millions
of players around the world with titles available on PC via
Battle.net®, Xbox, PlayStation, Nintendo Switch, iOS, and
Android.
Cautionary Note Regarding Forward-looking Statements:
Information in this press release that involves Blizzard
Entertainment's expectations, plans, intentions or strategies
regarding the future, including statements about the availability,
pricing, features, and functionality of Diablo® IV are
forward-looking statements that are not facts and involve a number
of risks and uncertainties. Factors that could cause Blizzard
Entertainment's actual future results to differ materially from
those expressed in the forward-looking statements set forth in this
release include unanticipated product delays and other factors
identified in the risk factors sections of Activision Blizzard’s
most recent annual report on Form 10-K and any subsequent quarterly
reports on Form 10-Q. The forward-looking statements in this
release are based upon information available to Blizzard
Entertainment and Activision Blizzard as of the date of this
release, and neither Blizzard Entertainment nor Activision Blizzard
assumes any obligation to update any such forward-looking
statements. Forward-looking statements believed to be true when
made may ultimately prove to be incorrect. These statements are not
guarantees of the future performance of Blizzard Entertainment or
Activision Blizzard and are subject to risks, uncertainties and
other factors, some of which are beyond its control and may cause
actual results to differ materially from current expectations.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230612864402/en/
Maxim Samoylenko Senior PR Manager, Diablo
msamoylenko@blizzard.com
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