PURCHASE, N.Y., Oct. 15, 2020 /PRNewswire/ -- Mtn Dew, Mtn
Dew Game Fuel, and Doritos are joining forces once again with
Activision's popular Call of Duty® franchise, for the launch
of Call of Duty®: Black Ops Cold War. The dynamic program
gives players access to bonus in-game rewards and prizes. Along
with scoring double XP with every purchase and a chance to win
special gaming swag; both brands worked with Call of Duty®
to bring retro Mtn Dew cans and Doritos posters and billboards into
campaign mode to set the stage of this time for fans.
"We're thrilled to team up with Call of Duty for the launch
of Black Ops Cold War," said Erin Chin, senior director, marketing, Mtn Dew
and Mtn Dew Game Fuel. "Fans have come to expect best-in-class
experiences from Dew and partnering with Activision allows us to do
exactly that."
To celebrate the launch of Black Ops Cold War, earlier
this month Doritos unveiled their newest flavor, Doritos Twisted
Lime. These crunchy tortilla chips are the perfect combination of
tangy and heat with a mouth-watering lime flavor that finishes with
a kick. Doritos Twisted Lime chips are available nationwide for a
limited time in exclusive Call of Duty®-themed
packaging.
"Our brand fans are passionate about taking things to another
level— whether it's gaming or snacking— so the launch of the
action-packed Black Ops Cold War game presented the
perfect moment to introduce an equally bold flavor," said
Caio Correa, senior director of
marketing, Doritos. "Doritos Twisted Lime brings a new
lime-flavored chip that packs the same intense citrus punch
consumers love and allows us to celebrate our latest partnership
with Activision in a big way."
Call of Duty®: Black Ops Cold War is scheduled for
global release on November 13. In
addition to a thrilling campaign and a signature new Zombies mode,
the next chapter of the Black Ops Multiplayer experience is defined
by signature combat, deniable operations and a connected experience
across platforms and generations.
Even More In-Game
Rewards
Beginning October 19,
players can purchase participating cans of Mtn Dew, Mtn Dew Zero
Sugar, Diet Mtn Dew, Mtn Dew Game Fuel and Doritos bags for the
chance to unlock epic in-game rewards. By entering codes from
eligible products, gamers will automatically be entered into a
weekly drawing with a grand prize of 2XP for one year. With the
first purchase of select Mtn Dew Game Fuel cans and/or Doritos bag,
gamers will unlock bonus in-game calling cards and a weapon charm.
Fans can choose to instantly access 2XP simply by redeeming the
codes on these specially-marked packages. Codes can be redeemed by
visiting www.mountaindew.com/callofduty or
www.gamefuel.com/callofduty.
Along with the in-game rewards, every purchase of eligible Mtn
Dew and Mtn Dew Game Fuel at Walmart and special edition MTN DEW
fountain cups available for a limited time only at Speedway stores
will allow players to score other major prizes – like the highly
anticipated PlayStation®5 console – giving them even more fuel to
power up their gameplay experience.
Even More Dedication to the Gaming Community
Since
launching in 2019, Mtn Dew Game Fuel has highlighted its bold style
within the world of gameplay through a steady stream of new flavor
launches and gaming partnerships. Doritos likewise has a
long-standing history of bringing brand fans and gamers together
for unique and immersive experiences. The new collaboration
with Call of Duty®: Black Ops Cold War underscores
the ongoing mission of both brands to drive innovation and
excitement in the gaming industry.
To mark the launch, Mtn Dew will also debut "Leave No DEW
Behind" on November 2. The :15 TVC
encourages fans to get ready to compete. On November 9, Mtn Dew Game Fuel will additionally
support the campaign with digital content titled "Domination is
Beautiful."
Visit Facebook.com/MountainDew to stay up-to-date on the latest
and join the conversation on Twitter at @mountaindew and
@GameFuel.
About MTN DEW GAME FUEL
MTN DEW® GAME FUEL® is the
first beverage in the PepsiCo portfolio designed just for gamers.
The beverage, developed in partnership with professional and elite
amateur gamers, includes ingredients shown to improve accuracy and
alertness. MTN DEW GAME FUEL cans feature unique resealable
technology and a tactile grip, to keep the beverage fresh and
hardware dry. The beverage, formerly known as MTN DEW AMP GAME
FUEL is available in five game-winning flavors: Charged Cherry
Blast, Charged Cherry Burst, Charged Original DEW®, Charged
Tropical Strike and Charged Orange Storm. MTN DEW GAME FUEL also
offers a Zero Sugar option in two flavors - Charged Raspberry
Lemonade and Charged Watermelon Shock. For more information, follow
on Twitter @gamefuel.
About MTN DEW
MOUNTAIN DEW®, a product of PepsiCo North America Beverages, is the
No. 1 flavored carbonated soft drink in the U.S. With its
one-of-a-kind citrus taste, MOUNTAIN DEW exhilarates and quenches
with every sip. In addition to the original MOUNTAIN DEW and DIET
MOUNTAIN DEW®, the permanent DEW® product line includes MTN DEW®
KICKSTART™, MOUNTAIN DEW CODE RED®, MOUNTAIN DEW VOLTAGE®, and new
MTN DEW® ZERO SUGAR. For more information, check out
www.mountaindew.com, www.facebook.com/mountaindew or follow on
Twitter @mountaindew.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $67
billion in net revenue in 2019, driven by a complementary
food and beverage portfolio that includes Frito-Lay, Gatorade,
Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio
includes a wide range of enjoyable foods and beverages, including
23 brands that generate more than $1
billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Convenient Foods and Beverages by Winning with Purpose. "Winning
with Purpose" reflects our ambition to win sustainably in the
marketplace and embed purpose into all aspects of the
business. For more information,
visit www.pepsico.com.
About DORITOS
Doritos believes there's boldness in
everyone. We champion those who are true to themselves, who live
life fully engaged and take bold action by stepping outside of
their comfort zone and pushing the limits. Doritos is one of many
Frito-Lay North America brands – the $17
billion convenient foods division of PepsiCo, Inc.
(NASDAQ: PEP), which is headquartered in Purchase, NY.
Learn more about Frito-Lay at the corporate
website, http://www.fritolay.com/, and on
Twitter http://www.twitter.com/fritolay.
About Activision
Headquartered in Santa Monica, California, Activision is a
leading global producer and publisher of interactive entertainment.
Activision maintains operations throughout the world and is a
division of Activision Blizzard (NASDAQ: ATVI), an S&P 500
company. More information about Activision and its products can be
found on the company's website, www.activision.com or by
following @Activision.
Contacts:
Genevieve
Ascencio
Genevieve.Ascencio@pepsico.com
Salina Benitez
sbenitez@golin.com
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SOURCE PepsiCo