PLANO, Texas, Sept. 22, 2014 /PRNewswire/ -- PepsiCo's
Frito-Lay North America division and
Activision Publishing, Inc., a wholly-owned subsidiary of
Activision Blizzard, Inc., today announced Phylicia Nakamoto, from Elk Grove, Calif., as the fan-selected winner
of the Skylanders® "Choose and Name a New Hero" promotion.
Her creatively-named video game character submission, High Five, is
a royal dragonfly that is able to fly higher and faster than any
other hero in Skylands. Phylicia will receive a $100,000 scholarship and High Five will be
featured in the award-winning Skylanders® franchise.
Earlier this year, Frito-Lay and Activision gave fans the unique
opportunity to choose and name a new hero that would appear in the
upcoming Skylanders Trap Team™ game, which will be
released on October 5, 2014 in
North America. Three finalists
were revealed in May, and consumers were invited to visit
www.fritolay.com/skylanders to vote for their favorite one,
resulting in Phylicia's High Five as the winning hero. This is the
third Skylanders promotion between Activision and Frito-Lay,
and each has given fans an exciting way to engage with the popular
Skylanders franchise through specially-marked Frito-Lay
variety packs of snacks.
"We are always looking for new ways to engage with families to
inspire more fun," said Ram Krishnan, senior vice president of
marketing, Frito-Lay. "This fan-driven relationship with Activision
delivered on that goal by putting families in control of the game
in a groundbreaking way."
To celebrate the launch of Skylanders Trap Team and High
Five's debut in-game, Skylanders-thematic Frito-Lay variety
packs will be available for purchase starting mid-October, while
supplies last, at participating retail stores nationwide. Through
December 31, 2014, consumers have the
chance to win their very own High Five character exclusively
through Frito-Lay variety packs. To enter, consumers can scan
specially-marked Classic Mix, Flavor Mix or Family Fun Mix packs
with the Blippar augmented reality app. For the full rules and
promotion details, please visit www.FritoLayGiveaway.com.
High Five is one of the most skilled sky racers of all the
dragonflies. But as the fifth son of the Royal High Flying
Dragonflies, he was not allowed to enter any of the racing
tournaments that took place each year because of his age.
Instead, he was forced to watch from the sidelines as his four
older brothers competed for the coveted Trophy of Sparx, which
legend has said holds magical properties. One year, during
the biggest racing event of the season, High Five learned that the
Troll Racing Team had stolen the valuable trophy and were going to
use the race to cover their escape. He quickly took action,
jumping into the race and using his amazing flying skills to weave
and dodge his way to the front of the pack, where he caught up to
the trolls and brought them down. For his actions, High Five
was given the Trophy of Sparx. Even more importantly, he was
made a Skylander, where he now helps protect Skylands from any
evildoers.
In addition to the announcement of the fan-selected winner,
Activision today also revealed due to overwhelming fan excitement
and participation in the joint promotion with Frito-Lay, all three
finalist characters will have a role in the new Skylanders Trap
Team game. Families will enjoy taking to the high skies with
fan-selected winner High Five, as well as finalists Bat Spin, a
female bat with magical powers, and Flip Wreck, an adventurous
battle-ready dolphin.
"Throughout this year's partnership program with Frito-Lay, we
were impressed with just how much creativity and passion our fans
demonstrated when imagining names for a new hero for the upcoming
Skylanders Trap Team game," said John Coyne, senior vice president of consumer
marketing, Activision. "In recognition of this creativity and
enthusiasm, we decided all three finalists should come to life in
the new game, and we couldn't be more excited to bring this
surprise to our fans."
Skylanders Trap Team brings a ground-breaking innovation
to the Skylanders franchise by reversing the magic of its
signature Toys-To-Life™ play pattern to let kids bring life
to toys. Skylanders Trap Team allows Portal Masters to seek
out the most wanted villains in all of Skylands, defeat them and
pull them out of the game into their living rooms by capturing them
in magical Traps. Fans can then play as both heroes and villains
who join the forces of good in an all-new adventure. And now, for
the first time in franchise history with the tablet version of the
game, fans can experience a full Skylanders game on the go,
wherever and whenever they want.
Frito-Lay Classic Mix, Flavor Mix and Family Fun Mix 20-count
variety packs contain America's favorite snacks in convenient
servings, including: Lay's potato chips, SunChips multigrain
snacks, Doritos tortilla chips, Cheetos cheese flavored snacks and
Fritos corn chips. To unleash excitement at snack time, Frito-Lay
and Skylanders join forces to help families create fun and
special family moments.
For more details on the promotion and to learn more about the
fan-selected winning character, visit
www.fritolay.com/skylanders.
About Frito-Lay North
America
Frito-Lay North
America is the $13 billion
convenient foods business unit of PepsiCo (NYSE: PEP), which is
headquartered in Purchase, NY.
Learn more about Frito-Lay at the corporate website,
http://www.fritolay.com, the Snack Chat blog,
http://www.snacks.com, and on Twitter at
http://www.twitter.com/fritolay.
About PepsiCo
PepsiCo products are enjoyed by
consumers one billion times a day in more than 200 countries and
territories around the world. PepsiCo generated more than
$66 billion in net revenue in 2013,
driven by a complementary food and beverage portfolio that includes
Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's
product portfolio includes a wide range of enjoyable foods and
beverages, including 22 brands that generate more than $1 billion each in estimated annual retail
sales.
At the heart of PepsiCo is Performance with Purpose – our goal
to deliver top-tier financial performance while creating
sustainable growth in shareholder value. In practice, Performance
with Purpose means providing a wide range of foods and beverages
from treats to healthy eats; finding innovative ways to minimize
our impact on the environment and reduce our operating costs;
providing a safe and inclusive workplace for our employees
globally; and respecting, supporting and investing in the local
communities where we operate. For more information, visit
www.pepsico.com.
Follow PepsiCo:
- Twitter (@PepsiCo)
- Facebook
- PepsiCo Blogs
- PepsiCo Press Releases
- PepsiCo Multimedia
- PepsiCo Videos
About the Skylanders® Franchise
The award-winning,
$2 billion Skylanders franchise
pioneered the Toys-to-Life category in 2011 with the debut of
Skylanders Spyro's Adventure®. The game originated a new
play pattern that seamlessly bridged physical and virtual worlds
across multiple platforms. In October
2012, Skylanders Giants™ further evolved the genre
and added the mega-sized Giant Skylanders and LightCore®
characters to the collection of interaction figures. Skylanders
SWAP Force launched in October
2013 and introduced an all-new play pattern - swapability.
The Skylanders franchise was the top selling kids' videogame
of 20131, and is now one of the top 20 videogame
franchises of all time2. Skylanders Trap Team,
the newest installment due out in North
America on October 5, 2014,
reverses the magic of bringing toys to life - incredibly letting
kids pull characters out of the digital world into the physical
world. For more information, please visit: www.skylanders.com and
Activision.com/presscenter.
About Activision Publishing
Headquartered in
Santa Monica, California,
Activision Publishing, Inc. (NASDAQ: ATVI) is a leading
worldwide developer, publisher and distributor of interactive
entertainment and leisure products. Activision maintains operations
in the U.S., Canada, Brazil, Mexico, the United
Kingdom, France,
Germany, Ireland, Italy, Sweden, Spain, Denmark, the
Netherlands, Australia,
Singapore, mainland China, Hong
Kong and the region of Taiwan. More information about Activision and
its products can be found on the company's website,
www.activision.com.
© 2014 Activision Publishing, Inc., SKYLANDERS, SKYLANDERS TRAP
TEAM, SKYLANDERS SWAP FORCE, SKYLANDERS GIANTS, SKYLANDERS SPYRO'S
ADVENTURE, LIGHTCORE, TOYS TO LIFE and ACTIVISION are trademarks of
Activision Publishing, Inc.
¹According to The NPD Group, GfK Chart-Track
and Activision Blizzard internal estimates, including
toys and Accessories
² According to The NPD Group and GfK Chart-Track
SOURCE Frito-Lay North
America