Limited Supply of Gearshift is
Available
Fans who Pre-order the Toy will Receive
Gearshift When Skylanders Trap Team™ Launches October 5 -- Months
in Advance of Public Release
Skylanders Trap Team™ will get a heavy dose of girl power
when Activision Publishing, Inc., a wholly owned subsidiary of
Activision Blizzard, Inc. (NASDAQ: ATVI) brings Gearshift to Portal
Masters via a special pre-order program starting today. Gearshift
is the latest character to be unveiled in the Skylanders Trap Team
lineup and will be offered to Skylanders fans for pre-order at all
major North American retailers while supplies last. This marks the
first time fans will be able to get their hands on the Tech element
character, months in advance of her official arrival at retail in
2015. Only a limited supply of Gearshift will be available for the
October 5, 2014 launch of Skylanders Trap Team™ in North
America, so fans are encouraged to pre-order her today to guarantee
they can get this highly collectible character at launch!
Skylanders® fans can now pre-order
Gearshift for Skylanders Trap Team™ (Photo: Business Wire)
Skylanders Trap Team brings a ground-breaking innovation
to the Skylanders franchise by reversing the magic of its signature
Toys-To-Life™ play pattern to let kids bring life-to-toys for the
first time. In the game, Gearshift was created on the Tech island
of Metallana by King Mercurus, who considered the young robot to be
his own daughter. But rather than performing royal duties,
Gearshift preferred to spend her time in the oily depths of the
kingdom among its workers, secretly tending to the huge
subterranean machines. When her father discovered this, he was
furious – but then a squadron of Undead Stormriders suddenly
attacked. Learning that these marauders wanted to capture her
father, Gearshift used her knowledge of the labyrinth below to hide
him. Seizing the emblem of her people – The Great Gear – she used
it to fight the Stormriders, inspiring the workers to rise up.
Together, they drove the Stormriders out of Metallana and saved the
kingdom. For this, Gearshift was made part of the Trap Team, using
her new awesome Traptanium-forged gear to help defend Skylands.
Skylanders Trap Team allows Portal Masters to seek out
the most wanted villains in all of Skylands, capture them and pull
them out of the game into their living rooms by securing them in a
Trap. Fans can then use Traps to play as both heroes and villains
who join the forces of good for the first time in an all-new
adventure. The game will come with the Traptanium Portal™, a
new device that will enable kids to hear the villain speaking to
them from inside the physical Trap.
Kids will be able to place the Trap in a special slot on the
Portal, next to their Skylanders figures, to defeat and capture
villains, as well as play as villains. Players also have the option
to switch between playing as a Skylander and a villain at any time,
creating fun and unique “tag team” gameplay. They can even take
their Traps and their Skylanders characters to their friends’
houses for fun, co-operative adventures across console game
systems. Skylanders Trap Team will be available on Nintendo
Wii™, Wii U™, 3DS™, PlayStation®3 and PlayStation®4 computer
entertainment system as well as the Xbox 360™ and Xbox One™ video
game and entertainment system from Microsoft.
Additionally, Skylanders fans attending E3 2014 will get an
exclusive first glimpse of this new hero at the Activision booth,
which is located in South Hall #1647.
About the
Skylanders®
Franchise
The award-winning, $2 billion Skylanders franchise pioneered the
Toys-To-Life category in 2011 with the debut of Skylanders Spyro’s
Adventure®. The game originated a new play pattern that seamlessly
bridged physical and virtual worlds across multiple platforms. In
October 2012, Skylanders Giants™ further evolved the genre and
added the mega-sized Giant Skylanders and LightCore® characters to
the collection of interaction figures. Skylanders SWAP Force
launched in October 2013 and introduced an all-new play pattern –
swapability. The Skylanders franchise was the top selling kids’
videogame of 20131, and is one of the top 20 videogame franchises
of all time2. Skylanders Trap Team, the newest installment due out
in North America on October 5, 2014, reverses the magic of bringing
Toys-To-Life – incredibly letting kids pull characters out of the
digital world into the physical world. For more information, please
visit: www.skylanders.com and Activision.com/presscenter.
About Activision
Publishing
Headquartered in Santa Monica, California, Activision
Publishing, Inc. is a leading worldwide developer, publisher and
distributor of interactive entertainment and leisure products.
Activision maintains operations in the U.S., Canada, Brazil,
Mexico, the United Kingdom, France, Germany, Ireland, Italy,
Sweden, Spain, Denmark, the Netherlands, Australia, Singapore,
mainland China, Hong Kong and the region of Taiwan. More
information about Activision and its products can be found on the
company’s website, www.activision.com.
Cautionary Note Regarding Forward-looking
Statements: Information in this press release that involves
Activision Publishing’s expectations, plans, intentions or
strategies regarding the future, including statements about the
expected release date of Skylanders Trap Team™ are forward-looking
statements that are not facts and involve a number of risks and
uncertainties. Factors that could cause Activision Publishing’s
actual future results to differ materially from those expressed in
the forward-looking statements set forth in this release include
unanticipated product delays and other factors identified in the
risk factors sections of Activision Blizzard’s most recent annual
report on Form 10-K and any subsequent quarterly reports on Form
10-Q. The forward-looking statements in this release are based upon
information available to Activision Publishing and Activision
Blizzard as of the date of this release, and neither Activision
Publishing nor Activision Blizzard assumes any obligation to update
any such forward-looking statements. Forward-looking statements
believed to be true when made may ultimately prove to be incorrect.
These statements are not guarantees of the future performance of
Activision Publishing or Activision Blizzard and are subject to
risks, uncertainties and other factors, some of which are beyond
its control and may cause actual results to differ materially from
current expectations.
© 2014 Activision Publishing, Inc., SKYLANDERS, SKYLANDERS TRAP
TEAM, SKYLANDERS SPYRO’S ADVENTURE, SKYLANDERS GIANTS, SKYLANDERS
SWAP FORCE, TRAPTANIUM, TRAPTANIUM PORTAL, LIGHTCORE, TOYS TO LIFE,
and ACTIVISION are trademarks of Activision Publishing, Inc.
1 According to The NPD Group, GfK Chart-Track and Activision
Blizzard internal estimates, including toys and accessories
2 According to The NPD Group and GfK Chart-Track
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140605005351/en/
PMK•BNCMichele Wyman,
310-854-3264michele.wyman@pmkbnc.comorActivision PublishingDior
Brown, 424-744-5864dior.brown@activision.com
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