Top Selling Kids Video Game Franchise of 20131
Debuts 16 New Swappable Characters, 40 New Characters Overall,
Next-Generation Graphics and the Deepest, Most Innovative Game in
the Franchise to Date
Franchise that Pioneered the Toys to Life Genre
Tops Hot Holidays Lists for Third Consecutive Year
Skylanders SWAP Force For Nintendo 3DS
Introduces Unique Adventure
Portal Masters can now wield the power of choice as they defend
the Cloudbreak Islands and battle the evil Kaos (and his mom) when
the magic of Skylanders SWAP Force™ hits store shelves
nationwide today. Available now for Nintendo Wii™, Nintendo Wii U™,
Nintendo 3DS™, the Xbox 360 games and entertainment system and
PlayStation®3 computer entertainment system as well as day-and-date
for PlayStation®4 and Xbox One, Skylanders SWAP Force
introduces an all new innovative play pattern – swapability - that
lets players freely interchange the top and bottom halves of 16
special characters by mixing and matching their powers and moves
into more than 250 unique character combinations*, that are brought
to life in the game.
NEW YORK, NY - OCTOBER 13: In this photo
distributed by Activision Publishing, Inc., fans flock to the
Skylanders SWAP Force boutique inside Toys"R"Us Times Square in New
York City during the Skylanders SWAP Force launch event on Oct. 10,
2013. Skylanders SWAP Force launches today in North America.
The third installment in the popular franchise from Activision
Publishing Inc., a wholly owned subsidiary of Activision Blizzard,
Inc. (NASDAQ:ATVI), Skylanders SWAP Force is already
positioned to be one of the must-have games this holiday having
been named to the 2013 Toys“R”Us® “Fabulous 15” on the company’s
Holiday Toy List as well as TimeToPlayMag.com’s Most Wanted List
and Toy Insider’s Hot 20 Holiday Toys of 2013 List.
“Skylanders is a brand built on one thing: magic. With each and
every Skylanders title, we want to deliver new, delightful
innovations to our young fans that continue to blur the lines
between physical and digital play,” said Eric Hirshberg, CEO of
Activision Publishing. “With Skylanders SWAP Force, we've
taken this genre to a whole new level by giving players the
greatest power of all: choice. In a franchise known for
breakthrough innovation, I have no doubt that SWAP Force is our
most innovative Skylanders game yet. And we're thrilled to share it
with fans of all ages all over the world today.”
Building on the franchise’s signature gameplay and collectible
toy experience, Skylanders SWAP Force pushes the boundaries
of innovation and imagination with an all new play pattern –
swapability – that gives kids more choice than ever before over how
their SWAP ForceTM characters fight and move. Set in a richly
detailed next-generation world, the game takes kids on an all-new
adventure with 40 new collectible characters each with unique
powers and personalities -- 16 new SWAP ForceTM characters, 16 core
Skylanders characters and eight new LightCore™ characters.
Additionally, fans can play Skylanders SWAP Force with their entire
collection of 100+ characters from Skylanders Spyro’s Adventure®
and Skylanders GiantsTM.
Skylanders SWAP Force features a new next generation
graphics engine** that brings the game’s detailed characters and
rich environments to life like never before. The game also features
new abilities – such as flying, climbing, and teleporting – which
can be used throughout Skylands. Friends and family can join the
fun with drop-in/drop-out cooperative play as well as experience
action-packed gameplay in various Battle and Survival Modes that
feature all new arenas.
Additionally, players can embark on an all new unique
Skylanders SWAP Force adventure on the Nintendo 3DS that
features game levels and story that are unique to this platform.
The 3DS version also includes three new characters – Rattle Shake,
Volcanic Eruptor, and Free Ranger – which are not found in any
other Skylanders Starter Pack. All characters introduced in
Skylanders SWAP Force will also be playable on Skylanders
Lost IslandsTM and Skylanders
BattlegroundsTM mobile games, both of which are
available on iOS on October 13 and on Android on November
1.
For Media Assets:
To access broadcast quality video, online quality video and
photos, please click here.
About the Skylanders
Franchise
The award-winning, billion dollar Skylanders franchise pioneered
the toys-to-life category in 2011 with the debut of Skylanders
Spyro’s Adventure. The game originated a new play pattern that
seamlessly bridged physical and virtual worlds across multiple
platforms and became the top-selling kids’ videogame of the year.
In October 2012, Skylanders Giants™ further evolved the genre and
added the mega-sized Giants and LightCore™ characters to the
collection of interaction figures. Skylanders Giants was awarded
the “e-Connected Toy of the Year” at the 13th Annual Toy of the
Year (TOTY) Awards. The next innovation in the franchise Skylanders
SWAP Force is being developed by Vicarious Visions, an Activision
studio. The game is rated E10 by the ESRB. For more information,
visit www.skylanders.com.
About Activision
Publishing
Headquartered in Santa Monica, California, Activision
Publishing, Inc. is a leading worldwide developer, publisher and
distributor of interactive entertainment and leisure products.
Activision maintains operations in the U.S., Canada, Brazil,
Mexico, the United Kingdom, France, Germany, Ireland, Italy,
Sweden, Spain, Denmark, the Netherlands, Australia, Singapore,
mainland China, Hong Kong and the region of Taiwan. More
information about Activision and its products can be found on the
company’s website, www.activision.com.
Cautionary Note Regarding Forward-looking
Statements: Information in this press release that involves
Activision Publishing’s expectations, plans, intentions or
strategies regarding the future, including statements about the
expected release dates of SKYLANDERS SWAP FORCE,
SKYLANDERS BATTLEGROUNDS, and SKYLANDERS LOST ISLANDS
are forward-looking statements that are not facts and involve a
number of risks and uncertainties. Factors that could cause
Activision Publishing’s actual future results to differ materially
from those expressed in the forward-looking statements set forth in
this release include unanticipated product delays and other factors
identified in the risk factors sections of Activision Blizzard’s
most recent annual report on Form 10-K and any subsequent quarterly
reports on Form 10-Q. The forward-looking statements in this
release are based upon information available to Activision
Publishing and Activision Blizzard as of the date of this release,
and neither Activision Publishing nor Activision Blizzard assumes
any obligation to update any such forward-looking statements.
Forward-looking statements believed to be true when made may
ultimately prove to be incorrect. These statements are not
guarantees of the future performance of Activision Publishing or
Activision Blizzard and are subject to risks, uncertainties and
other factors, some of which are beyond its control and may cause
actual results to differ materially from current expectations.
SKYLANDERS, SKYLANDERS SWAP FORCE, SWAP FORCE SKYLANDERS SPYRO’S
ADVENTURE, SKYLANDERS GIANTS, SKYLANDERS LOST ISLANDS, SKYLANDERS
BATTLEGROUNDS, LIGHTCORE and ACTIVISION are trademarks of
Activision Publishing, Inc.
¹ Based on revenue, according to The NPD Group, Gfk Media
Control® and Activision internal estimates, including toys and
accessory packs
*Requires purchase of all 16 SWAP Force Skylanders.
**High resolution graphics not available on Nintendo Wii and
Nintendo 3DS.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20131013005031/en/
For Media Inquiries:PMK•BNCMichele
Wyman, 310-854-3264michele.wyman@pmkbnc.comorActivision Publishing,
Inc.Dior Brown, 424-744-5864dior.brown@activision.com
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