Activision, Bungies Unveil Destiny Beta - Analyst Blog
October 10 2013 - 5:50PM
Zacks
Activision Blizzard (ATVI), in collaboration
with Bungie recently announced that subscribers, who pre-order the
game Destiny, will get early access to a beta version that
will provide a glimpse of the key features of the game.
The beta version will be available in the market from early 2014
on Sony’s (SNE) PlayStation 3 & 4 computer
entertainment systems. It will also be available on Xbox One &
Xbox 360 game consoles from Microsoft (MSFT).
Bungie expects Destiny to be a great success as the
company has loaded the game with enhanced features. Moreover, the
expertise that the company has received from Activision has also
helped enrich the game content. This apart, Bungie has past
experience in this field and is hoping to position Destiny
Beta a step ahead of the mighty Halo 3.
Game developers such as Activision Blizzard and
Electronic Arts (EA) are actively adding new
features to make the game more interesting and involve more
players. We believe that the popularity of these franchises will
attract new consumers, which will further boost ATVI’s top-line in
the near term.
ATVI’s strong grip on the video game industry works in the
company’s favour. The company is the producer of some of the
segment’s flagship products. This includes the Call of
Duty, Guitar Hero, and Warcraft franchises,
in addition to a number of mobile games with operations across the
globe. With the strong fundamentals, new collaborations and
ever increasing gaming portfolio, Activision is evenly poised for
growth.
However, stiff competition from Electronic Arts,
Take-Two InteractiveSoftware Inc.
(TTWO) and Zynga Inc. (ZNGA) may pose some
challenges. ATVI faces a tough challenge from the soft video game
industry performance, which could rationalize growth prospects.
Activision has a Zacks Rank #3 (Hold).
ACTIVISION BLZD (ATVI): Free Stock Analysis Report
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