Singapore, Singapore, December 19th, 2024,
Chainwire
Partnership Extension Will See Crypto.com Continue as
Formula 1’s Exclusive Crypto Partner to 2030
Crypto.com today announced that it is extending its relationship
with Formula 1® to 2030.
The two brands have worked together since 2021 and this renewal
marks their continued commitment to the growth and value the
partnership delivers for both parties.
Those years have also seen seismic growth for both Formula 1,
which now has a cumulative TV audience of 1.5 billion viewers
watching its Grands Prix, 750 million global fans and 96 million
followers across social media, and Crypto.com, which has grown its
user base more than tenfold to over 100 million globally since the
start of the partnership.
Through the renewed partnership, Crypto.com will focus on the
creation of exclusive fan experiences and activations at a range of
Grands Prix and having the brand featured at key races throughout
the season.
“Formula 1 was one of our first global sports partnerships and a
key driver in elevating Crypto.com to the most recognized crypto
brand in the world,” said Steven Kalifowitz, Chief Marketing
Officer of Crypto.com. “We are as bullish as ever about the future
of crypto. We can confidently say crypto is here to stay, and we
are excited to keep the momentum going with Formula 1.”
Crypto.com has also been the Official Title Partner of the
Formula 1 Crypto.com Miami Grand Prix since its inaugural race in
2022 and will continue that partnership.
“We’ve enjoyed a great partnership with Crypto.com since 2021
and this extension will make them one of our longest-term
partners,” said Emily Prazer, Chief Commercial Officer at Formula
1. “Our sport has changed significantly in that time, so we’re
delighted to have them continue with us until 2030 and we look
forward to seeing how they engage with fans through their race
activations.”
This partnership renewal comes alongside a number of significant
milestones for Crypto.com. The company recently released
the Crypto.com product roadmap
for 2025, which includes launching transformational services
and offerings in order to become the single brand destination for
crypto and digital finance.
About Crypto.com
Founded in 2016, Crypto.com is trusted
by more than 100 million customers worldwide and is the industry
leader in regulatory compliance, security and privacy. Our vision
is simple: Cryptocurrency in Every Wallet™. Crypto.com is committed to accelerating the
adoption of cryptocurrency through innovation and empowering the
next generation of builders, creators, and entrepreneurs to develop
a fairer and more equitable digital ecosystem.
Learn more at https://crypto.com.
About Formula 1®
Formula 1® racing began in 1950 and is the world’s most
prestigious motor racing competition, as well as the world’s most
popular annual sporting series. Formula One World Championship
Limited is part of Formula 1® and holds the exclusive commercial
rights to the FIA Formula One World Championship™. Formula 1® is a
subsidiary of Liberty Media Corporation (NASDAQ: FWONA, FWONK,
LLYVA, LLVYK) attributed to the Formula One Group tracking stock.
The F1 logo, F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE
WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB and related marks are
trademarks of Formula One Licensing BV, a Formula 1 company. All
rights reserved.
Contact
Crypto.com
press@crypto.com