Kmart Invites Women to Share the Word in Honor of Black History Month
February 04 2010 - 8:00AM
PR Newswire (US)
Women celebrate their individuality and share tips on beauty and
wellness through social media HOFFMAN ESTATES, Ill., Feb. 4
/PRNewswire-FirstCall/ -- Kmart is honoring the uniqueness of
African-American women with the launch of its Share the Word
program during Black History Month. The retailer will host in-store
celebrity visits and tap into various social media platforms as
part of its month-long effort to engage Black women and celebrate
their beauty, both inside and out. Now in its third year, the 2010
Share the Word program has been designed to address the interests
and concerns women have about their personal beauty and wellness.
As part of the activities in February, Share the Word will include
a Web site with access to timely discussions on issues of health
and beauty, ongoing Facebook posts to update followers on the
program and a dedicated thread of conversations on Twitter through
a special #SharetheWord hash tag. "We want this year's Share the
Word program to speak to individual beauty and uniqueness," said
Mark Snyder, chief marketing officer, Kmart. "Throughout the month,
people can visit their local Kmart store or interact on our social
networking channels to learn about our commitment to the needs and
interests of our customers." To supplement the active social media
element of Share the Word, Kmart will also tap into the support of
celebrity beauty and wellness experts to speak directly to
customers through in-store visits: ATLANTA, Kmart, 230 Cleveland
Ave., SW (Feb. 8): Comedian and author of the best-selling book Act
Like A Lady, Think Like A Man, Steve Harvey will promote
relationship wellness by lending his advice and providing his
personal insight about men, women and relationships. CHICAGO,
Kmart, 4101 W. 95th Street, Oak Lawn (Feb. 27): Celebrity hair
stylist to the stars Johnny Wright brings the expertise he's gained
through work with his A-list clientele. Wright will offer his
favorite healthy hair tips, provide hair assessments and make
suggestions to Kmart customers. Both events will feature giveaways
and raffles of products that promote overall wellness in the lives
of Kmart customers. Through the 2010 Share the Word program, Kmart
pays tribute to its African-American audiences, placing a focus on
timely beauty and wellness issues while encouraging our customers
to celebrate diversity. For more information, visit
http://www.kmart.com/sharetheword. About Kmart Kmart, a wholly
owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a
mass merchandising company that offers customers quality products
through a portfolio of exclusive brands that include Jaclyn Smith,
Joe Boxer, County Living and Route 66. For more information visit
the company's Web site at http://www.kmart.com/ or the Sears
Holdings Corporation Web site at http://www.searsholdings.com/.
DATASOURCE: Sears Holdings Corporation CONTACT: Shannelle Armstrong
of Sears Holdings Corporation, +1-847-286-0715, ; or Jenina Nunez
of Flowers Communications Group, +1-312-228-8826, , for Sears
Holdings Corporation Web Site: http://www.searsholdings.com/
http://www.kmart.com/
Copyright