Splash Beverage Group Expands Geographic Footprint of its SALT Flavored Tequila Brand in Florida with Anheuser Busch Distribu...
June 15 2021 - 8:00AM
Splash Beverage Group, Inc. (NYSE American: SBEV) ("Splash" or the
"Company"), a portfolio company of leading beverage brands, today
announced its SALT tequila is now being distributed by
Florida-based Bernie Little Distributors with a focus on the
counties of Highland, Hardee, Polk, and Okeechobee, representing a
population of nearly one million. Bernie Little, an Anheuser Busch
distributor of brands including Splash’s recently acquired Copa di
Vino, has added SALT to its growing portfolio of spirits.
SALT Tequila, a naturally flavored 100% blanco agave tequila
with a clean and sweet taste, is grown, distilled, and bottled in
the Jalisco, Mexico region. Believed to be the first agave 80 proof
flavored tequila on the market, SALT is currently offered in berry,
citrus, and salted chocolate flavored varieties. SALT is an
innovation in one of the fastest growing alcoholic beverage
categories, with annual tequila consumption in the U.S. up by 14%
and the growth of flavored spirits reaching 10-times that of
unflavored.
Splash has increased the distribution of SALT through its
growing list of Anheuser Busch distributors, which now numbers five
in the state of Florida alone. Splash believes its SALT brand is
receiving great focus from Anheuser Busch distributors which are
now building their spirits portfolio, and SALT is among very few to
be invited into the fold.
More than 20 Bernie Little sales representatives with strong
on-premise relationships with bars and restaurants are now selling
SALT. Splash’s SALT joins iconic brands sold and distributed by
Bernie Little including Budweiser and Bud Light, Corona, Sam Adams,
Cutwater, and Truly. Bernie Little is approaching its 50th year,
having started with just one small Budweiser franchise awarded
after being a highly successful hydroplane boat racer for
Budweiser. In 2012, Bernie Little was selected by Anheuser
Busch as the top wholesale distributor in the nation and is
currently adding 100,000 square feet of distribution facility space
to meet growing demand in its territory.
“We’re excited to see SALT tequila sold into central Florida, a
high-growth region, by Bernie Little, a top Anheuser Busch
distributor with which we’ve developed a strong relationship based
on our acquired Copa di Vino brand. When we purchased Copa di Vino,
a key asset was its network of distributors with reach into over
13,000 retail locations. As a result, we are very well positioned
to offer Splash’s innovative and high visibility brands through
this established network of high-performing distributors,” stated
Robert Nistico, CEO of Splash.
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www.twitter.com/SplashBev
About Splash Beverage Group, Inc.
Splash Beverage Group specializes in manufacturing,
distribution, sales & marketing of various beverages across
multiple channels. SBEV operates in both the non-alcoholic and
alcoholic beverage segments which they believe leverages
efficiencies and dilutes risk.
SBEV believes its business model is unique as it ONLY
develops/accelerates brands it perceives to have highly visible
pre-existing brand awareness or pure category innovation.
Forward-Looking Statement
This press release includes "forward-looking statements" within
the meaning of U.S. federal securities laws. Words such as
"expect," "estimate," "project," "budget," "forecast,"
"anticipate," "intend," "plan," "may," "will," "could," "should,"
"believes," "predicts," "potential," "continue" and similar
expressions are intended to identify such forward-looking
statements. These forward-looking statements involve significant
risks and uncertainties that could cause the actual results to
differ materially from the expected results and, consequently, you
should not rely on these forward-looking statements as predictions
of future events. These forward-looking statements and factors that
may cause such differences include, without limitation inability to
enter into a definitive agreement with respect to the proposed
transaction or to complete the transactions contemplated by the
non-binding term sheet, matters discovered by the parties as they
complete their respective due diligence investigation of the other.
Other factors include the possibility that the proposed transaction
does not close, including due to the failure to receive required
security holder approvals, or the failure of other closing
conditions. The foregoing list of factors is not exclusive. Readers
are cautioned not to place undue reliance upon any forward-looking
statements, which speak only as of the date made.
Contact Information:
Splashbeveragegroup.com
info@splashbeveragegroup.com
954-745-5815
SOURCE: Splash Beverage Group, Inc.
- SBEV - Splash Beverage Group Inc. Product Line
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