TORONTO, Feb. 26,
2024 /CNW/ - Pineapple Financial Inc. (NYSE American:
PAPL), (the "Company or "Pineapple"), a tech-focused mortgage
brokerage with an integrated network of partner brokerages and
agents across Canada, today
announced the launch of Maui - My Artificial User Intelligence -
the first custom Artificial Intelligence-generated websites for
mortgage brokers.
Maui is an AI assistant
designed to help mortgage brokers improve workflow, speed up
processes and significantly enhance broker productivity.
"We are proud to be the first mortgage brokerage to create
custom Artificial Intelligence-generated websites for mortgage
brokers. Maui will work across all
Pineapple systems and applications to fundamentally change how
mortgage brokers run and manage their business, starting with its
revolutionary website generation tool," said Kendall Marin, President and COO of Pineapple.
"We are leveraging AI into our systems and processes to empower our
brokers with new capabilities to provide Pineapple a distinct
competitive advantage."
Brokers can leverage the power of AI to generate a unique
website within seconds that matches their brand style and tone.
Maui handles all the design and
content writing, saving brokers significant time and money building
their websites for lead capture and deal generation. Brokers can
customize their experience by selecting from over 20 color schemes,
setting their preferred content length and choosing a distinct tone
of voice so that no two broker sites are the same.
Maui adapts to each user
interaction, he added, ensuring that the websites evolve with
brokers' evolving needs. "Maui is
designed with a mobile-friendly interface and offers a seamless
user experience that enhances engagement and customer acquisition.
With built-in SEO tools and optimized content, Maui improves a broker's visibility online,
all while adhering to provincial regulations," said Mr. Marin.
Pineapple's CEO Shuha Dasgupta added, "We are very excited about
this new innovative and disruptive service offering. We believe
Maui is the first of its kind and
will set a new standard for digital innovation in the mortgage
industry, solidifying our position as a pioneer in fintech
advancement for brokers." .
About Pineapple
Financial:
Pineapple is an award-winning fintech and leading Canadian
mortgage brokerage network, focusing on both the long-term success
of agents and brokers, as well as the overall experience of
homeowners. With approximately 650 brokers within the network,
Pineapple creates cutting-edge cloud-based tools and AI-driven
systems to enable its brokers to help Canadians realize their dream
of owning a home. Pineapple is active within the community and is
proud to sponsor charities across Canada to improve the lives of fellow
Canadians.
Follow us on social media:
Instagram: @pineapplemortgage @empoweredbypineapple
Facebook: Pineapple Mortgage
LinkedIn: Pineapple Mortgage
Safe Harbor Forward-Looking
Statements
Certain statements in this announcement are forward-looking
statements. These forward-looking statements involve known and
unknown risks and uncertainties and are based on the Company's
current expectations and projections about future events that the
Company believes may affect its financial condition, results of
operations, business strategy and financial needs. Investors can
identify these forward-looking statements by words or phrases such
as "may," "will," "expect," "anticipate," "aim," "estimate,"
"intend," "plan," "believe," "is/are likely to," "potential,"
"continue" or other similar expressions. The Company undertakes no
obligation to update or revise publicly any forward-looking
statements to reflect subsequent occurring events or circumstances,
or changes in its expectations that arise after the date hereof,
except as may be required by law. These statements are subject to
uncertainties and risks including, but not limited to, the
uncertainties related to market conditions and the completion of
the initial public offering on the anticipated terms or at all, and
other factors discussed in the "Risk Factors" section of the
registration statement filed with the SEC. Although the Company
believes that the expectations expressed in these forward-looking
statements are reasonable, it cannot assure you that such
expectations will turn out to be correct, and the Company cautions
investors that actual results may differ materially from the
anticipated results and encourages investors to review other
factors that may affect its future results in the Company's
registration statement and other filings with the SEC. Additional
factors are discussed in the Company's filings with the SEC, which
are available for review at www.sec.gov.
Related Links:
https://gopineapple.com
http://empoweredbypineapple.com
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SOURCE Pineapple Financial Inc.