TORONTO, Feb. 21,
2024 /PRNewswire/ - Pineapple Financial Inc. (NYSE
American: PAPL), (the "Company or "Pineapple"), a tech-focused
mortgage brokerage with an integrated network of affiliate
brokerages and agents across Canada, today announced the addition of
Mortgage Simplicity to its network of affiliated brokerages.
This addition to its roster of 24 affiliate brokerages
strengthens Pineapple's position as an industry leader in the
mortgage industry, advancing its expansion efforts and enhancing
the Company's revenue streams.
Founded by June Psarros and
April Williams, Mortgage Simplicity
anticipates recruiting additional brokers in the coming months,
with the shared goal of expanding market influence and driving
growth and success through Pineapple's advanced technology and
support services.
Speaking about their decision to join Pineapple, Ms. Psarros
highlighted the Pineapple network's collaborative technology,
supportive culture and comprehensive services, including onboarding
assistance, daily payroll with one-day EFT, and cross-province deal
submission. She also emphasized the invaluable guidance provided by
Pineapple in transitioning her team into a brokerage, a milestone
that enhanced its ability to grow and expand operations.
"With a focus on fostering strong relationships with realtor
partners and providing education aimed at empowering its mortgage
agents and clients, especially first-time homebuyers in the area,
Mortgage Simplicity has thrived in a recent challenging market and
attracted a dedicated team of twelve professionals," said Ms.
Psarros
Ms. Psarros and Ms. Williams said they plan to further expand
their team and increase their office footprint this year. "We are
excited to embark on this new chapter with Pineapple and are
confident that our partnership will lead Mortgage Simplicity to
greater success," remarked Ms. Psarros. "Our expansion plans
signify our commitment to providing top-notch service to our
clients and arming them with the information they need to achieve
their homeownership dreams."
The brokerage aims to prioritize broker and client education to
drive positive revenue growth through these efforts. "Our new
office location will feature a larger training room reflecting our
commitment to supporting our brokers through continuous education
that enhances the service quality they provide to their clients,"
added Ms. Williams.
Ms. Williams also emphasized their commitment to supporting
their team's ongoing development by utilizing Pineapple's
cutting-edge training technology; the industry's first digital
Learning Management System (LMS) and the largest digital database
of mortgage information in Canada.
"This partnership will propel our business forward by providing the
technology and resources needed to thrive in today's dynamic
mortgage market."
"We are confident that our collaboration will lead to remarkable
achievements and drive positive change in the mortgage industry,"
stated Pineapple Chief Strategy Officer Christa Mitchell. "This partnership not only
represents our commitment to growth and dedication to our broker
partners' success through advanced technology and white glove
support but also highlights the pivotal role they play in driving
our success as we expand nationwide."
About Pineapple
Financial:
Pineapple is an award-winning fintech and leading Canadian
mortgage brokerage network, focusing on both the long-term
success of agents and brokerages, as well as the overall experience
of homeowners. With approximately 700 brokers within the network,
Pineapple creates cutting-edge cloud-based technology and AI-driven
systems to enable its brokers to help Canadians realize their dream
of owning a home. Pineapple is active within the community
and is proud to sponsor charities across Canada to improve the lives of fellow
Canadians.
Follow us on social media:
Instagram: @pineapplemortgage @empoweredbypineapple
Facebook: Pineapple Mortgage
LinkedIn: Pineapple Mortgage
Safe Harbor Forward-Looking Statements
Certain statements in this announcement are forward-looking
statements. These forward-looking statements involve known and
unknown risks and uncertainties and are based on the Company's
current expectations and projections about future events that the
Company believes may affect its financial condition, results of
operations, business strategy and financial needs. Investors can
identify these forward-looking statements by words or phrases such
as "may," "will," "expect," "anticipate," "aim," "estimate,"
"intend," "plan," "believe," "is/are likely to," "potential,"
"continue" or other similar expressions. The Company undertakes no
obligation to update or revise publicly any forward-looking
statements to reflect subsequent occurring events or circumstances,
or changes in its expectations that arise after the date hereof,
except as may be required by law. These statements are subject to
uncertainties and risks including, but not limited to, the
uncertainties related to market conditions and the completion of
the initial public offering on the anticipated terms or at all, and
other factors discussed in the "Risk Factors" section of the
registration statement filed with the SEC. Although the Company
believes that the expectations expressed in these forward-looking
statements are reasonable, it cannot assure you that such
expectations will turn out to be correct, and the Company cautions
investors that actual results may differ materially from the
anticipated results and encourages investors to review other
factors that may affect its future results in the Company's
registration statement and other filings with the SEC. Additional
factors are discussed in the Company's filings with the SEC, which
are available for review at www.sec.gov.
Related Links:
https://gopineapple.com
http://empoweredbypineapple.com
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SOURCE Pineapple Financial Inc.