UNITED
STATES
SECURITIES
AND EXCHANGE COMMISSION
WASHINGTON,
D.C. 20549
FORM
6-K
REPORT
OF FOREIGN PRIVATE ISSUER
PURSUANT
TO RULE 13a-16 OR 15d-16
UNDER
THE SECURITIES EXCHANGE ACT OF 1934
For
the month of September 2024
Commission
File Number 001-41978
ALTA
GLOBAL GROUP LIMITED
(Translation
of registrant’s name into English)
Level
1, Suite 1, 29-33 The Corso
Manly,
New South Wales 2095
+61
1800 151 865
(Address
of principal executive office)
Indicate
by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F:
ALTA
GLOBAL GROUP LIMITED
EXPLANATORY
NOTE
On
September 25, 2024, Alta Global Group Limited (NYSE American: MMA) issued a press release titled “Fitness Industry
Icon Mark Mastrov Joins Alta Global Group Advisory Board Alongside UFC Gym CEO Adam Sedlack.” A copy of the press release
is furnished herewith as Exhibit 99.1 to this report on Form 6-K.
This report on Form 6-K (including the exhibit hereto) shall not be deemed
to be “filed” for purposes of the Securities Exchange Act of 1934, as amended, and shall not be incorporated by reference
into any filing under the Securities Act of 1933, as amended, except as shall be expressly set forth by specific reference in such filing.
Financial
Statements and Exhibits.
The
following exhibit is being furnished herewith:
SIGNATURE
Pursuant
to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by
the undersigned, thereunto duly authorized.
| |
ALTA
GLOBAL GROUP LIMITED |
| |
|
|
| Date:
September 25, 2024 |
By: |
/s/
Nick Langton |
| |
Name: |
Nick
Langton |
| |
Title: |
Founder
and Chief Executive Officer |
Exhibit
99.1
Fitness
Industry Icon Mark Mastrov Joins Alta Global
Group Advisory Board Alongside UFC Gym CEO Adam Sedlack
Highlights
| ● | Mark
Mastrov, founder of 24-Hour Fitness & UFC Gym, joins the Alta Global Group
Advisory Board. |
| ● | Adam
Sedlack, CEO of UFC Gym, also joins the Advisory Board, bringing two of the most prominent
leaders in the US fitness industry to Alta. |
| ● | These
appointments come as Alta embarks on its next phase of growth, with Mastrov and Sedlack’s
considerable expertise expected to play a key role in scaling Alta’s products and
programs globally. |
| ● | Alta
recently announced its first enterprise partnership with UFC Gym, rolling out its
programs and products across 150+ UFC gyms worldwide. |
| ● | This
announcement follows recent news that MMA superstar Conor McGregor has joined Alta
as global ambassador and increased his ownership stake adding further momentum to Alta’s
growth. |
| ● | Mastrov
and Sedlack will join existing Advisory Board members Todd Ruppert, former CEO and
President of T. Rowe Price Global Investment Services, and Andy Stewart, Industry
Partner of Motive Partners and former Co-CEO of Blackrock Alternative Investments. |
New
York, NY / Accesswire / September 25, 2024 – Alta Global Group (NYSE American: MMA) (“Alta” or the “Company”),
a pioneering technology company with a vision of converting 640 million fans to participants, today announced that 24-Hour Fitness &
Fitness Industry Icon, Mark Mastrov, has joined the Alta Global Group Advisory Board. Joining him is Adam Sedlack, CEO of UFC Gym, further
enhancing the advisory board’s strength with two of the most prominent leaders in the US fitness industry.
Both
Mastrov and Sedlack bring extensive expertise and credibility to Alta’s advisory board as the company embarks on its next phase
of growth. Their support is a significant endorsement of Alta’s business model, and their industry knowledge is expected to play
a pivotal role in scaling Alta’s innovative products and programs globally.
These
appointments further bolster Alta’s two recent announcements, including its first enterprise partnership with UFC Gym group which
will see Alta rolling out its programs and products to 150+ UFC gyms globally and its announcement that iconic MMA superstar Conor McGregor
has joined as global ambassador and increased his ownership stake of Alta.
Nick
Langton, Founder and CEO of Alta Global Group, commented “Having Mark Mastrov and Adam Sedlack join our advisory board is a powerful
vote of confidence in Alta’s vision and strategy. Their combined experience in building and scaling global fitness enterprises
will be instrumental in our mission to convert MMA fans into active participants. As we look to expand our reach and impact, their insights
will be invaluable in accelerating Alta’s growth and driving our success in the combat sports sector.”
Mark
Mastrov, as the founder of 24-Hour Fitness and former owner of the Sacramento Kings, is a highly respected figure in the global fitness
community. His vision and leadership transformed 24-Hour Fitness & UFC Gyms into household names, and his extensive industry experience
will be a key asset for Alta as it pursues ambitious growth goals.
Adam
Sedlack, the CEO of UFC Gym, has also been a leading force in bringing innovative fitness solutions to the market. His leadership of
UFC Gym’s global expansion aligns with Alta’s own objectives of delivering innovative combat sports programs to fans worldwide.
Mastrov
and Sedlack will join existing Advisory Board members Todd Ruppert, former CEO and President of T. Rowe Price Global Investment Services,
and Andy Stewart, Industry Partner of Motive Partners and former Co-CEO of Blackrock Alternative Investments.
ABOUT
UFC GYM®
UFC
GYM® is the first major brand extension of UFC®, the world’s premier MMA organization, created in
alliance with New Evolution Ventures™ (NeV), developers of many of the world’s most successful fitness brands. As the first
to unite the benefits of MMA with fitness, the brand is not what you expect, and more than you can imagine. UFC GYM’s TRAIN DIFFERENT®
approach provides members with the ultimate fitness experience and programming that secures results for all ages and training levels.
With over 150 locations opened and 700 additional locations currently in development globally, UFC GYM has revolutionized the fitness
industry and positively impacted countless lives worldwide. UFC GYM offers the opportunity to own and operate a franchise domestically
and internationally. For more information, please visit www.ufcgym.com.
Follow
UFC GYM through the below platforms:
| ● | FACEBOOK
- Facebook.com/UFCGYM |
| ● | YOUTUBE
- Youtube.com/UFCGYM |
| ● | INSTAGRAM,
TIKTOK & X - @UFCGYM |
ABOUT
ALTA GLOBAL GROUP LIMITED
Alta
Global Group Limited is a technology company that is seeking to increase consumer participation in martial arts and combat sports whilst
building upon existing community offerings within the sector. Alta currently has three business units designed to provide services to
and monetize all key stakeholders in the sector, namely fans, participants, coaches, gym owners and athletes.
| ● | TrainAlta
(www.trainalta.com) partners with gyms and coaches to deliver a range of consumer
products that drive participation in martial arts for fans and beginners. |
| ● | Hype
(www.hype.co) is a mobile marketing platform designed to help gym owners, coaches
and athlete partners grow revenue from their followers and audiences in today’s age
of social media. |
| ● | MixedMartialArts.com
(www.mixedmartialarts.com) is a leading platform for the MMA community, providing
access to MMA news and media, fighter data, fight schedules and access to the legendary Underground
forum. |
For
further information about Alta Global Group Limited (NYSE American: MMA), please visit www.altaglobalgroup.com or https://ir.altaglobalgroup.com/news-events/presentations
for a copy of our latest corporate presentation.
Follow
us on social media via
| ● | https://www.facebook.com/trainalta |
| ● | https://x.com/altaglobalgroup |
| ● | https://www.instagram.com/trainalta/ |
| ● | https://au.linkedin.com/company/trainalta |
Forward-Looking
Statements
This
press release may include forward-looking statements. Any statements contained herein regarding our strategy, future operations, financial
position, future revenues, projected costs, prospects, plans and objectives of management, other than statements of historical facts,
are forward-looking statements. The forward-looking statements included herein include or may include, but are not limited to, statements
that are predictive in nature, depend upon or refer to future events or conditions, or use or contain words, terms, phrases, or expressions
such as “achieve,” “forecast,” “plan,” “propose,” “strategy,” “envision,”
“hope,” “will,” “continue,” “potential,” “expect,” “believe,”
“anticipate,” “project,” “estimate,” “predict,” “intend,” “should,”
“could,” “may,” “might,” or similar words, terms, phrases, or expressions or the negative of any
of these terms. Any statements in this press release that are not based upon historical fact are forward-looking statements and represent
our best judgment as to what may occur in the future. Any references to active gyms or partner gyms refer to a gym profile that has been
claimed or created and has accepted the terms and conditions and/or a previous license agreement to run the Warrior Training Program.
Any references to estimated or targeted revenue per active gym do not guarantee that the gym will generate the specified revenue or any
revenue at all. Forward-looking statements involve a number of known and unknown risks and uncertainties, including, but not limited
to, those discussed in the “Risk Factors” section contained in our Registration Statement on Form F-1 as filed with the SEC.
Given the risks and uncertainties, readers should not place undue reliance on any forward-looking statement and should recognize that
the statements are predictions of future results which may not occur as anticipated. New risk factors emerge from time to time, and it
is not possible for management to predict all such risk factors, nor can it assess the impact of all such factors on the Company’s
business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained
in any forward-looking statements. You should carefully read the factors described in the “Risk Factors” section of the Registration
Statement to better understand the risks and uncertainties inherent in our business and industry, and underlying any forward-looking
statements. Except where required by law, the Company assumes no obligation to update, withdraw or revise any forward-looking statements
to reflect actual results or changes in factors or assumptions affecting such forward-looking statements.
Media
Contacts
Dave
Gentry
RedChip
Companies, Inc.
C:
1-407-491-4498
T:
1-407-644-4256
E:
MMA@redchip.com
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