Inuvo’s IntentKey Generates B2B Leads at Scale by Uncovering Niche Audience Data
February 24 2021 - 9:30AM
Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing
technology, powered by artificial intelligence (AI) that serves
brands and agencies, today announces how the IntentKey AI
technology expanded the customer base of a business-to-business
electronic components company at scale, while also beating their
customer acquisition (CPA) goal costs by 91%.
Inuvo’s client, an electronic components company, had been
focused on growing their company by focusing on their existing
customer base and through product expansion. When their strategy
shifted towards targeting new customers, they initially turned to
traditional digital tools, such as search, email marketing, social
media, and some display to broadly target electrical engineers.
While they were happy with the results of these efforts, they
were equally as excited to test new digital technologies that might
help them reach their niche target audience of electrical component
buyers, design engineers, maintenance professionals/plant managers,
and contract manufacturers. For the test, the client established a
CPA goal based on the results of previous digital campaigns and
Inuvo delivered new sales leads at a cost that beat the CPA goal by
91%. Most astounding was that these results were realized during an
extraordinary online retail environment due to COVID-19.
In addition to the outstanding performance, the client benefited
strategically from the insights only the IntentKey can deliver
about the various niche audiences their products serve. Campaign
data revealed users with interests related to energy, chemical and
petroleum, and other business services industries were most likely
to convert. These audiences also tended to rely on research with
feedback from websites like reddit.com, where specialty threads
allowed them to connect with their peers and like-minded
individuals in the industries which they work to get help solving
problems and to make better purchasing decisions. Most
interestingly, the audiences also associated strongly with hobby
enthusiasts, demonstrating a propensity to consume vast amounts of
online content centered around personal hobbies, with interests in
woodworking, NASCAR, hunting, dirt biking, and motocross
racing.
“The artificial intelligence that drives the IntentKey delivered
a deep understanding of our client’s interests that made it
possible to expand the reach of their campaign,” said Tristan
Cameron, VP of Sales & Account Management. “Rather than simply
marketing on industry-related sites that are noisy, filled with
competitor ads, and of limited scale, we were able to find users
across the web, anonymously at a time and place when they were less
distracted and more receptive. This made it more affordable and
enabled us to reach them when they showed the greatest signals of
real-time intent.”
“We also learned throughout this process that while this was a
very specific audience, the nature of our AI and the data produced
by that AI once again provided the ability to achieve greater scale
than had been experienced with other vendors,” said Cameron. “With
the right data, we’ve been able to deliver results that far exceed
our client’s expectations.”
The client has renewed the campaign going into 2021 and the
IntentKey has continued to deliver consistent results. As the COVID
vaccine rollout continues and the economy heads towards recovery,
we look forward to what the IntentKey can learn as changing trends
in business buyer behaviors emerge post-COVID.
About the IntentKeyTM Inuvo®’s IntentKeyTM is a
patented, machine-learning technology designed to mirror the manner
in which the human brain instantly associates ideas, emotions,
places, people, and objects. It creates an accurate,
high-definition picture of consumer intent and sentiment related to
a particular topic or item. Inuvo harnesses the power of the
IntentKey to discover and reach high volumes of incremental
in-market and relevant audiences that are hidden from typical
marketing approaches. The IntentKey enables pinpoint media
execution reaching consumers throughout the purchasing funnel all
the way to conversion.
About InuvoInuvo®, Inc. (NYSE American: INUV)
is a market leader in artificial intelligence, aligning and
delivering consumer-oriented product & brand messaging
strategies online based on powerful, anonymous and proprietary
consumer intent data for agencies, advertisers and partners. To
learn more, visit www.inuvo.com.
Safe Harbor / Forward-Looking StatementsThis
press release contains “forward-looking statements” within the
meaning of the Private Securities Litigation Reform Act of 1995.
These forward-looking statements are subject to risks and
uncertainties that may cause actual results to differ materially,
including, without limitation risks detailed from time to time in
our filings with the Securities and Exchange Commission (the
“SEC”), and represent our views only as of the date they are made
and should not be relied upon as representing our views as of any
subsequent date. You are urged to carefully review and consider any
cautionary statements and other disclosures, including the
statements made under the heading "Risk Factors" in Inuvo, Inc.'s
Annual Report on Form 10-K for the fiscal year ended December 31,
2020 and our other filings with the SEC. Additionally, forward
looking statements are subject to certain risks, trends, and
uncertainties including the continued impact of Covid-19 on Inuvo’s
business and operations. Inuvo cannot provide assurances that the
assumptions upon which these forward-looking statements are based
will prove to have been correct. Should one of these risks
materialize, or should underlying assumptions prove incorrect,
actual results may vary materially from those expressed or implied
in any forward-looking statements, and investors are cautioned not
to place undue reliance on these forward-looking statements, which
are current only as of this date. Inuvo does not intend to update
or revise any forward-looking statements made herein or any other
forward-looking statements as a result of new information, future
events or otherwise. Inuvo further expressly disclaims any written
or oral statements made by a third party regarding the subject
matter of this press release.
Inuvo Company Contact: Wally Ruiz Chief
Financial Officer Tel (501) 205-8397 wallace.ruiz@inuvo.com
Investor Relations: KCSA Strategic
CommunicationsValter Pinto, Managing DirectorTel (212)
896-1254Valter@KCSA.com
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