BRAND REACHES 1 MILLION ACRES COMMITMENT TO
INFLUENCE THE REGENERATIVE AGRICULTURE MOVEMENT
SANTA
BARBARA, Calif., April 23,
2024 /PRNewswire/ -- Southern California-based global lifestyle
brand UGG® (a division of Deckers Brands [NYSE: DECK])
celebrates a significant milestone of influencing one million acres
of grasslands across eighty farms in Australia towards regenerative farmland. The
milestone comes a year ahead of schedule and only four years after
the brand established a long-term partnership with Land to Market
and Savory Institute to support regenerative agriculture.
Through its ongoing partnership with Land to Market, UGG® is a
frontier founder and key member of the program that works to
protect and reverse environmental degradation through agriculture
aimed at restoring soil, encouraging wildlife diversity, capturing
carbon in the ground, and improving land health for future
generations. Aside from connecting brands with raw materials coming
from verified land bases, the program also provides innovative
tools and curricula to land managers working to be verified.
To further highlight the brand's commitment to regenerative
sourcing, UGG® continues to expand its sustainability-focused
offering with its Regenerate by UGG™ collection. Featuring
the Tasman Crafted Regenerate, Neumel Crafted Regenerate, and the
Ultra Mini Crafted Regenerate, the capsule includes iconic
silhouettes crafted with materials from farms practicing
regenerative agriculture.
"UGG has set the bar and provided a pathway
for true stewardship - not just sourcing regeneratively, but
actively engaging in the hands-on work of land regeneration. Their
commitment to sourcing verified regenerative raw materials is
matched only by their dedication to rolling up their sleeves and
directly impacting land health. These commitments and support are
covering more ground, and paving the way for farmers and ranchers
to transition to regenerative. UGG isn't just talking the talk;
they're walking it, leaving a trail of positive impact in their
wake." - David Rizzo,
Co-CEO of Land to Market.
UGG® looks forward to continuing meaningful partnerships, such
as this one, to care for the planet, one step at a time.
About UGG®
Founded in 1978 by an Australian surfer on the coast of
California, UGG® is a global
lifestyle brand renowned for its iconic Classic Boot. First worn by
Hollywood royalty, fashion
editors, and then the world, UGG® designs and retails footwear,
apparel, accessories, and homewares with an uncompromising attitude
toward quality and craftsmanship. UGG® is an environmentally and
socially conscious brand which strives to be socially just,
economically inclusive, and environmentally restorative. Delivering
more than $1.5 billion in annual
sales, UGG® partners with the best retailers globally and owns
concept and outlet stores worldwide in key markets, including
New York, San Francisco, Los
Angeles, Paris,
London, Tokyo, Shanghai, and Beijing. For more information, please visit
www.ugg.com @ugg.
Press Contact:
UGG®
Sarajane
McQuaid
Associate PR Manager
Mobile: (913) 744-7553
sarajane.mcquaid@deckers.com
Karla Otto New York
Erica
Morelli
Senior Director
erica.morelli@karlaotto.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/ugg-achieves-significant-regenerative-agriculture-milestone-one-year-ahead-of-schedule-302124134.html
SOURCE UGG