SweetWater Brewing Company (“SweetWater Brewing” or “SweetWater”),
the largest craft brewer in the Southeast and a subsidiary
of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), announced
today the release of its new Hammer Red Amber Ale, the latest
collaboration beer as part of its partnership with Georgia
Aquarium. A portion of sales of the limited-release beer will be
donated to Georgia Aquarium to support its mission of inspiring
awareness and preservation of oceans and aquatic animals worldwide.
Hammer Red Amber Ale is available throughout
Georgia now until October 2024.
Inspired by Georgia Aquarium’s research initiatives, education
programs and conservation efforts that benefit sharks and rays,
Hammer Red Amber Ale (5.6% ABV) is brewed with
Magnum, Saaz, and Cascade hops and delivers light caramel flavors,
with a touch of wheat for a refreshing finish with a little
bite.
“As one of Atlanta’s crown jewels and an important force in
protecting our oceans and marine life, our partnership with Georgia
Aquarium is incredibly important to SweetWater and part of our
continued support for clean and healthy waterways. We also know
this cause is just as important to our fans, as we saw so much
support for the special-edition cans of our flagship 420
Pale Ale that were available last November, when we
started this new relationship,” said Terry Hopper, VP of Sales for
Tilray Beers. “Amber ales are a cornerstone style of American craft
beer, and with Hammer Red Amber Ale, our brewers
have created a delicious, easy-drinking beer that pairs well with a
variety of foods, whether you’re grabbing a quick bite between
exhibitions at Georgia Aquarium or enjoying it while grilling in
the backyard.”
“Our continued partnership with SweetWater is a natural fit as
both brands aim to support clean water and give back to the
community,” said Hiroshi Okuda, senior director of strategic
marketing and corporate partnerships. “We’re excited to debut
Hammer Red Ale with SweetWater to showcase another amazing animal
that is in need of protection.”
Hammer Red Amber Ale is available in six-packs
of twelve-ounce cans and on draft, including at SweetWater’s
Taproom. To find the beer in a store or on-premise location near
you, please visit SweetWater's Beer Finder.
About SweetWater
BrewingSweetWater Brewing Company, the largest craft
brewer in the southeast, is an award-winning brewery known for its
stash of heady brews including the original 420 Extra Pale Ale and
loads of IPAs. Sweetwater’s craft beers and ready-to-drink
cocktails are available coast to coast and in more states than ever
before. Inspired by the outdoors, SweetWater is a passionate
advocate for healthy waterways and conservation
initiatives. Through its annual Save Our Water
campaign, SweetWater continues to raise
funds to support nonprofit organizations fighting for clean water
and habitat conservation, including the Waterkeeper Alliance,
Bonefish & Tarpon Trust, and Trout Unlimited.
SweetWater Brewery is a subsidiary of Tilray
Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global
cannabis-lifestyle and consumer packaged goods company inspiring
and empowering the worldwide community to live their very best
life.
For further information about SweetWater Brewing
Company, please visit www.sweetwaterbrew.com and
follow @SweetWaterBrew.
About Georgia AquariumGeorgia
Aquarium is a leading 501(c)(3) non-profit organization located in
Atlanta, Ga. that is Humane Certified by American Humane and
accredited by the Alliance of Marine Mammal Parks and Aquariums and
the Association of Zoos and Aquariums. Georgia Aquarium is
committed to working on behalf of all marine life through
education, preservation, exceptional animal care, and research
across the globe. Georgia Aquarium continues its mission each day
to inspire, educate, and entertain its millions of guests about the
aquatic biodiversity throughout the world through its engaging
exhibits and tens of thousands of animals across its eight major
galleries.
About Tilray BrandsTilray
Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), is a leading global
cannabis lifestyle and consumer packaged goods company with
operations in Canada, the United States, Europe, Australia, and
Latin America that is changing people's lives for the better – one
person at a time – by inspiring and empowering a worldwide
community to live their very best life, enhanced by moments of
connection and wellbeing. Tilray’s mission is to be the most
responsible, trusted, and market-leading cannabis and consumer
products company in the world with a portfolio of innovative,
high-quality, and beloved brands that address the needs of the
consumers, customers, and patients we serve. A pioneer in cannabis
research, cultivation, and distribution, Tilray’s unprecedented
production platform supports over 20 brands in over 20 countries,
including comprehensive cannabis offerings, hemp-based foods, and
craft beverages.
For more information on how we open a world of
well-being, visit www.Tilray.com and follow @tilray on
all social platforms. Forward-Looking
Statements
Certain statements in this communication that
are not historical facts constitute forward-looking information or
forward-looking statements (together, “forward-looking statements”)
under Canadian and U.S. securities laws and within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended, that are
intended to be subject to the “safe harbor” created by those
sections and other applicable laws. Forward-looking statements can
be identified by words such as “forecast,” “future,” “should,”
“could,” “enable,” “potential,” “contemplate,” “believe,”
“anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,”
“project,” “will,” “would” and the negative of these terms or
similar expressions, although not all forward-looking statements
contain these identifying words. Certain material factors,
estimates, goals, projections, or assumptions were used in drawing
the conclusions contained in the forward-looking statements
throughout this communication. Forward-looking statements include
statements regarding our intentions, beliefs, projections, outlook,
analyses, or current expectations. Many factors could cause actual
results, performance, or achievement to be materially different
from any forward-looking statements, and other risks and
uncertainties not presently known to the Company or that the
Company deems immaterial could also cause actual results or events
to differ materially from those expressed in the forward-looking
statements contained herein. For a more detailed discussion of
these risks and other factors, see the most recently filed annual
information form of Tilray and the Annual Report on Form 10-K (and
other periodic reports filed with the SEC) of Tilray made with the
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in this communication are made as of the date of this communication
and the Company does not undertake any obligation to publicly
update such forward-looking statements to reflect new information,
subsequent events, or otherwise unless required by applicable
securities laws.
For further information:
SweetWater Brewing Company Media:Chris Hong,
christopher.hong@rygr.us, (970) 924 - 0704 ext. 2103,
Tilray Brands Media: Berrin Noorata,
news@tilray.comTilray Brands Investors: Raphael Gross, (203)
682-8253, Raphael.Gross@icrinc.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/f674a04f-7ecf-4c04-8bf5-1ccc6ee3276d
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