Brightcove Launches Cloud Playout 2.0, Providing One Experience for Media Companies to Create, Distribute and Monetize Linear Channels
March 27 2024 - 9:00AM
Business Wire
Customers can now easily create channels in
minutes, growing revenue and audiences on their own apps and FAST
aggregators
Brightcove (NASDAQ: BCOV), the world’s most trusted streaming
technology company, announces the launch of Cloud Playout 2.0,
offering customers new ways to create linear channels, monetize
their media, and streamline their workflows in one platform.
Brightcove’s Cloud Playout 2.0 allows users to leverage their
existing content catalog and live streams to build a channel in
minutes. The enhanced Cloud Playout includes a linear scheduler to
create an electronic program guide (EPG), which can be displayed on
apps and FAST platforms. Once a channel is built, media companies
can operationalize the distribution of their linear channels to
owned-and-operated (O&O) properties or FAST platforms. Managing
this end-to-end experience within the Brightcove platform allows
media companies to optimize their content with first-party data and
analytics and control their ad monetization.
“Cloud Playout 2.0 gives media companies an efficient way to
grow reach, increase engagement, and monetize their content,” said
Scott Levine, Chief Product Officer at Brightcove. “This expansion
creates a centralized platform for driving new business models,
content windows, and experiences, allowing our customers to save
time, money and resources. Cloud Playout 2.0 works with our leading
monetization and insights tools to ensure every stream drives
business value and enables our customers to delight their
audience.”
Cloud Playout 2.0 helps media companies with:
- Reach and Engagement: Create channels on their owned
websites and apps to increase viewer engagement and extend their
reach by delivering those channels to new audiences and markets
with FAST aggregators.
- Monetization: Adapt their monetization strategy across
channels to increase revenue with a multi-tier approach, including
Brightcove’s
- Server-side ad Insertion (SSAI) to manage ad placement
durations and bypass inconvenient ad blockers without diminishing
quality and the user experience with issues like prolonged
buffering.
- Ad Monetization service to maximize ad revenue through
full-stack or unsold ad inventory.
- Free, ad-supported (FAST) channels to reach new audiences and
drive viewers to subscription VOD catalogs to explore new releases
and premium content.
- Test and iterate ad rules across channels in minutes to improve
revenue.
- Efficiency: Create efficient workflows that run
schedules in one platform. Customers can create and manage complex
schedules for their channels while offering a VOD streaming service
and live events through one platform. The linear scheduler enables
users to easily search, add assets and channels, and see potential
conflicts. From there, customers can convert schedules into an EPG
to keep audiences up to date on the latest content.
- Insights: Cloud Playout 2.0 works with Brightcove’s
insights and analytics solutions so media companies can assess
viewing habits and content performance to inform their programming
and promotion strategies.
For more information, visit Brightcove.com.
About Brightcove Inc.
Brightcove creates the world’s most reliable, scalable, and
secure streaming technology solutions to build a greater connection
between companies and their audiences, no matter where they are or
on which devices they consume content. In more than 60 countries,
Brightcove’s intelligent video platform enables businesses to sell
to customers more effectively, media leaders to stream and monetize
content more reliably, and every organization to communicate with
team members more powerfully. With two Technology and Engineering
Emmy® Awards for innovation, uptime that consistently leads the
industry, and unmatched scalability, we continuously push the
boundaries of what video can do. Follow Brightcove on LinkedIn, X
(Formerly Twitter), Facebook, Instagram, Threads, and YouTube.
Visit Brightcove.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240327258137/en/
Media press@brightcove.com
Brightcove (NASDAQ:BCOV)
Historical Stock Chart
From Mar 2024 to Apr 2024
Brightcove (NASDAQ:BCOV)
Historical Stock Chart
From Apr 2023 to Apr 2024