CELSIUS and Suntory Oceania enter into definitive
manufacturing, sales and distribution agreement
BOCA RATON, Fla., March 26, 2024 /PRNewswire/ -- Celsius Holdings,
Inc. (Nasdaq: CELH), maker of energy drink brand
CELSIUS®, today announced plans to expand into new
international markets, growing the company's global sales and
distribution footprint to include Australia and New Zealand.
"We're pleased to introduce our refreshing, great tasting and
functional CELSIUS energy drinks to consumers in Australia and New
Zealand," said John Fieldly,
Celsius Holdings, Inc. Chairman and CEO. "We expect to
continue our international growth at a measured pace, targeting
strategically important energy drink markets and employing our
proven playbook to build a strong and passionate consumer
base."
CELSIUS has selected Suntory Oceania as its exclusive
manufacturing, sales and distribution partner in Australia and New
Zealand. CELSIUS previously announced a sales and
distribution agreement with Suntory Beverage & Food Great
Britain and Ireland, and sales in
those markets are expected to begin in the second quarter of
2024.
"We are excited to launch our strategic plan in Q4 2024 across
the retail landscapes of Australia
and New Zealand, and we look forward to accelerating growth in
2025," said Tony Guilfoyle,
Celsius Holdings, Inc. Chief Commercial Officer.
"CELSIUS is a brand which is breaking new ground and delivering
a totally different consumer experience," said Darren Fullerton, CEO of Suntory Beverage &
Food Oceania. "As we build Suntory Oceania, we are delighted to be
partnering with CELSIUS to evolve our portfolio and deliver new
growth opportunities for all retail partners."
For media inquiries please contact:
North America and international markets:
press@celsius.com
Australia & New Zealand: media@suntoryoceania.com
About Celsius Holdings, Inc.
Celsius Holdings, Inc.
(Nasdaq: CELH) is the maker of energy drink brand
CELSIUS®, a lifestyle energy drink born in fitness and a
pioneer in the rapidly growing energy category. For more
information, please visit https://www.celsius.com.
About Suntory Oceania
Underpinned by quality
craftsmanship and a strong sense of purpose, Beam Suntory and
Suntory Beverage & Food (TSE: 2587) are partnering to create a
new multi-beverage powerhouse – Suntory Oceania. The partnership
will be fully operational in Australia in mid-2025 and 2026 in New Zealand. For more information, please
visit https://www.suntoryoceania.com
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SOURCE Celsius Holdings, Inc.