InterDigital to Showcase Innovations in High Definition and Sustainable Video Streaming Alongside Partners at NAB 2024
March 26 2024 - 4:00AM
InterDigital, Inc. (Nasdaq: IDCC), a mobile, video and AI
technology research and development company, announced plans to
showcase their contributions to video streaming and sustainability
technologies alongside partners at NAB 2024. As critical
contributor to Advanced HDR by Technicolor® solutions and longtime
member of the Ultra HD Forum, InterDigital will showcase
advancements in high dynamic range (HDR) production, distribution,
and display solutions and AI-enhanced energy efficient streaming
technologies at NAB 2024, taking place in Las Vegas from April 13 –
17.
Advanced HDR Streaming SolutionsA collaboration
between Philips, InterDigital and Technicolor, Advanced HDR by
Technicolor® is a suite of HDR solutions that leverage machine
learning to maximize image quality and enhance the consumer viewing
experience. At NAB, partners InterDigital and Philips will
highlight progress in industry adoption of Advanced HDR solutions
that support the bandwidth-efficient distribution of HDR content
for any type of video streaming service provider or live broadcast
production workflow. The solution enables end-to-end HDR and SDR
production with a single master workflow and ensures optimal source
fidelity on both SDR-to-HDR and HDR-to-SDR conversions. Advanced
HDR by Technicolor remains the only solution delivering HDR
broadcasts of any content, any time, and anywhere over the ATSC 3.0
NextGen TV stations.
- Our contributions to Advanced HDR streaming solutions can be
experienced at the ATSC booth at W3056 in West Hall, at the Ultra
HD Forum booth at W4007 in West Hall, and by invitation at the
Advanced HDR by Technicolor Meeting Room at W2476.
- In addition, InterDigital will deliver a presentation as part
of NAB’s Broadcast Engineering and IT conference. The session,
“HDR-SDR conversion: Live HDR Single Master Production Conversion
Interoperability Challenges” will take place on Tuesday, April 16
from 10:00 AM - 10:20 AM PST in room W222-W223.
Sustainable Streaming SolutionsAt NAB booth
W4007, members of the Ultra HD Forum will showcase current and
future-looking solutions and strategies that support the
sustainable delivery of Ultra HD content. As a member of the Ultra
HD Forum, InterDigital leads and contributes to three of the
demonstrations on display, including:
- “Pixel Value Reduction in HDR Content” and the ways we leverage
InterDigital’s AI expertise to adjust pixel luminance to reduce
energy consumption with minimal impact on visual quality.
- “Energy Efficient Enhanced Media Streaming” alongside partner
ATEME to display the impact of luminance adjustment on energy usage
and the strategic insertion of video metadata to enhance content
delivery and viewer experiences.
- “Viewing Condition Impacts on Display Energy Consumption”
alongside collaborator CTOIC to illustrate the influence of ambient
lighting on modern TV energy usage.
To register and learn more, please visit the NAB 2024 website
here.
About Advanced HDR by TechnicolorA
collaboration between Philips, InterDigital and Technicolor,
Advanced HDR by Technicolor® is a suite of High Dynamic Range (HDR)
production, distribution and display solutions that leverages
machine learning (ML) technology to maximize image quality and
enhance the consumer viewing experience. There are two major
components to Advanced HDR by Technicolor:
- The Intelligent Tone Management (ITM) tool provides a dynamic,
tunable, real-time solution to up-convert SDR content to HDR with
full freedom and flexibility to manage contrast, brightness and
color saturation.
- The Single Layer HDR (SL-HDR) is a dynamic and tunable
real-time tool that implements the ETSI SL-HDR standards to
generate and deliver a single, consistent, high-quality broadcast
stream starting from any mix of input content (such as live,
movies, news) across a wide range of HDR formats (HDR10, HLG,
S-LOG3). SL-HDR1 transforms HDR input streams into
SDR-plus-metadata streams. SL-HDR compatible receivers provide
consumers with high-quality HDR images that can be adapted to
optimize the display capabilities of their devices. Thanks to the
unique backward compatibility feature of SL-HDR1, consumers who do
not have HDR devices can enjoy the highest quality SDR
experience.
To learn more about Advanced HDR by Technicolor visit:
https://advancedhdrbytechnicolor.com/
About Ultra HD ForumFounded in 2015, the Ultra
HD Forum accelerates Ultra HD adoption by establishing best
practices for the future of television. The Forum is a crucible for
interoperability testing and standard synchronization.
For more information, please visit https://ultrahdforum.org or
@UltraHDForum on LinkedIn.
About
InterDigital®InterDigital is a global
research and development company focused primarily on wireless,
video, artificial intelligence (“AI”), and related technologies. We
design and develop foundational technologies that enable connected,
immersive experiences in a broad range of communications and
entertainment products and services. We license our innovations
worldwide to companies providing such products and services,
including makers of wireless communications devices, consumer
electronics, IoT devices, cars and other motor vehicles, and
providers of cloud-based services such as video streaming. As a
leader in wireless technology, our engineers have designed and
developed a wide range of innovations that are used in wireless
products and networks, from the earliest digital cellular systems
to 5G and today’s most advanced Wi-Fi technologies. We are also a
leader in video processing and video encoding/decoding technology,
with a significant AI research effort that intersects with both
wireless and video technologies. Founded in 1972, InterDigital is
listed on Nasdaq.InterDigital is a registered trademark of
InterDigital, Inc.
For more information, visit: www.interdigital.com.
InterDigital
Contact: Roya
Stephens Email:
Roya.Stephens@interdigital.com Phone:
+1 (202) 349-1714
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