Mattel Adventure Park Kansas City Set for 2026 Opening
March 20 2024 - 11:00AM
Business Wire
To be located in Kansas City, Kansas, the
second theme park from Mattel and Epic Resort Destinations will
feature Hot Wheels roller coasters, a Barbie Rooftop restaurant and
bar, and much more
Mattel, Inc. (NASDAQ: MAT), through a licensing partnership with
Epic Resort Destinations, today announced plans for a second Mattel
Adventure Park location in an all-new entertainment resort
destination located in Bonner Springs, Kansas. The all-new,
family-friendly themed entertainment destination is set to open in
2026, with plans to break ground later this year.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240320653241/en/
(Graphic: Business Wire)
Mattel Adventure Park Kansas City will offer the highly
anticipated attractions of Mattel Adventure Park Glendale, Arizona,
including fully themed Hot Wheels roller coasters such as the Hot
Wheels™ Bone Shaker®: The Ultimate Ride and the Hot Wheels™ Twin
Mill® Racer. Designed to delight fans of all ages, the Hot Wheels
Bone Shaker themed ride will feature the famous hot rod’s skull
design, while the double-looping Hot Wheels Twin Mill Racer
guarantees a serious adrenaline boost for all riders.
While these attractions promise full-throttle fun for racing
enthusiasts of all ages, there is plenty in store for park guests
from other fan-favorite Mattel brands such as Thomas & Friends:
World of Sodor™, which includes five family-friendly experiential
attractions and rides including a dedicated indoor play space for
little adventurers.
Mattel Adventure Park Kansas City will also be home to the
larger-than-life Barbie Beach House™, featuring an interactive
retail experience where fans can build their customized Barbie sets
in the Barbie Dream Closet Experience™, which uses hologram
technology to bring Barbie to life right before guests’ eyes. The
attraction also includes a unique, Barbie-themed flying theater and
The Barbie™ Rooftop restaurant and bar.
At He-Man vs. Skeletor Laser Tag™, Masters of the Universe™ fans
can fight for Eternia in a massive laser tag arena in the likeness
of the iconic Castle Grayskull fortress. Mattel Adventure Park will
additionally offer a mini golf experience featuring 18 holes
inspired by Magic 8 Ball™, Pictionary™ and other beloved Mattel
games, plus a larger-than-life custom climb UNO™ structure that
delivers nostalgia and adventure for all ages.
“Mattel Adventure Park Kansas City will bring our iconic brands
to life with epic roller coasters, family-friendly attractions, an
immersive theatre, themed dining, and so much more,” said Josh
Silverman, Chief Franchise Officer at Mattel. “We are thrilled to
expand these themed entertainment destinations and invite new fans
to experience the world of Mattel in all-new ways as they create
lasting memories with loved ones.”
“We are proud and excited to announce Kansas City, Kansas, as
the second themed entertainment destination location for Mattel
Adventure Park, an Epic Resort Destinations licensing partnership
with Mattel,” said Mark Cornell, President of Epic Resort
Destinations. “We are bringing Mattel’s powerhouse brands to life
through state-of-the-art technology and engaging experiences. This
new destination is sure to provide infinite fun for the whole
family.”
Stay tuned for updates and a sneak peek of the world-class
attractions families can expect to see in Kansas City at
www.matteladventurepark.com.
About Mattel
Mattel is a leading global toy and family entertainment company
and owner of one of the most iconic brand portfolios in the world.
We engage consumers and fans through our franchise brands,
including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas
& Friends, UNO, Masters of the Universe, Matchbox, Monster
High, MEGA and Polly Pocket, as well as other popular properties
that we own or license in partnership with global entertainment
companies. Our offerings include toys, content, consumer products,
digital and live experiences. Our products are sold in
collaboration with the world’s leading retail and ecommerce
companies.
About Epic Resort Destinations
Epic Resort Destinations specializes in creating Intellectual
Property-driven destinations and location-based entertainment. We
are guest-obsessed and, on a mission, to create, develop and
operate world-class destinations and attractions that are
extraordinary, fun and safe places to visit. Our resorts combine
“wind in your face” themed rides, globally iconic brands with
multigenerational emotional resonance, and immersive theatrical
experiences featuring original media content. Our unique blend of
family-friendly fun is time-proven, and a destination where epic
memories are created and shared.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240320653241/en/
Mattel Niki Kazakos Niki.Kazakos@Mattel.com
Casey McDonald Casey.McDonald@Mattel.com
Mattel (NASDAQ:MAT)
Historical Stock Chart
From Mar 2024 to Apr 2024
Mattel (NASDAQ:MAT)
Historical Stock Chart
From Apr 2023 to Apr 2024