ALEXANDRIA, Va., March 19,
2024 /PRNewswire/ -- Cross Screen Media, a CTV
activation managed service provider for local agencies specializing
in political and public affairs, today announced an expanded
partnership with Roku (Nasdaq: ROKU), America's No. 1 TV streaming
platform. Cross Screen Media's agency customers can now accurately
measure spend on Roku inventory and through Roku's Ad Platform.
Agencies can also leverage Roku's ACR viewership data to target
precise audiences based on household-level consumption of ads
across both linear TV and CTV.
The expanded partnership augments the existing capability for
agencies to efficiently reach their target audiences by activating
campaigns on Roku's premium inventory through unique first-party
data.
As political races enter their critical months, the teams from
Cross Screen Media and Roku are working closely to empower agencies
to efficiently reach target voters and accurately measure each ad
campaign to inform future spend.
"With the continued shift in consumption habits, CTV is more
critical than ever for political agencies to drive on-target
incremental reach. We are thrilled to expand our partnership with
Roku to include measurement for our agency customers," said
Michael Beach, CEO of Cross Screen
Media.
About Cross Screen Media
Cross Screen Media is a leading CTV activation managed service
for advertising agencies, built on a proprietary technology
platform that enables advertisers to plan and measure advertising
across Connected TV and audience-driven Linear TV at the local
level. We seamlessly fit into existing workflows to help agencies
scale, differentiate, and deliver high-impact campaigns for their
clients.
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SOURCE Cross Screen Media