BOSTON, March 12,
2024 /PRNewswire/ -- Genuine, a leading digital
experience agency part of Jack Morton, today announces the launch
of a new brand identity. The updated look and feel for the agency
are based on its new innovative brand strategy, prioritizing
accessibility, and digital best practices at its core. This
transformative initiative represents a significant milestone for
the company as it redefines its identity to align with its values
and capabilities closely.
The new brand, which debuted on Genuine's website and social
channels, was crafted by its creative and strategy team, who seized
the opportunity to create a digital-first brand that reflects its
passions and capabilities and serves as a beacon of authenticity
and inspiration in the industry.
"Our goal was clear from the outset: to update our brand to not
only showcase our expertise but also embody our genuine spirit,"
said Jen Poirier, EVP, Managing
Director, Genuine. "We approached this endeavor with the same rigor
and creativity that we bring to our client projects, ensuring that
every aspect of our brand reflects our unique identity and
values."
Key highlights of Genuine brand revitalization include:
- Rebuilding the Brand. Genuine embarked on a
comprehensive rebranding effort, starting from the ground up.
Drawing on its rich heritage and distinctive traits, the company
refined its elevator pitch, positioning, purpose, mission, vision,
values, and agency offerings to better resonate with its
audience.
- Visual Identity. Every touchpoint of the brand
prioritizes digital best practices, ensuring a user-focused,
accessible, transparent, dynamic, and engaging experience. From
typography designed for screen readability to a simplified color
system crafted for digital devices, Genuine's new visual identity
sets new standards for authenticity and inclusivity.
- Website Overhaul. As the cornerstone of its digital
presence, Genuine's website sets new benchmarks for user experience
and accessibility. With a focus on stand-out simplicity and a
genuine voice, the website delivers on the agency's critical
differentiators while ensuring accessibility for all users.
- Brand Camp. To roll out
the brand internally, Genuine developed an engaging program aimed
at turning employees into brand ambassadors. Through interactive
sessions and challenges, employees were empowered to contribute to
the brand's development, fostering a culture of support and
collaboration.
"Genuine's new brand reflects the evolution of the agency and
its commitment to deliver honest insights and impactful experiences
that create genuine connections with audiences worldwide. It also
directly reflects Jack Morton's vision to inspire the world to
experience better," said Craig
Millon, CEO at Genuine and Global Co-President at Jack
Morton. "This demonstration of authenticity, innovation, and
inclusivity proves that our agency continues to reimagine what
brand experience can be."
For more information about Genuine and its brand journey, please
visit here.
About Genuine
Genuine is a digital experience agency
with an independent spirit and global scale. From brand evolutions
and experience transformations to platforms and products, campaigns
and content, and data and intelligence, our work proves that in the
complex and constantly changing digital world, real resonates. It's
how we help brands like HP Hood, Baxter, Go RVing and Takeda
Pharmaceuticals make genuine connections and get genuine results.
See what we mean at www.wearegenuine.com. Genuine is proud to be
part of the Interpublic Group of Companies, Inc. Follow us on
LinkedIn and Instagram.
About Jack Morton
Jack Morton is an award-winning
global brand experience agency. We partner with the world's most
powerful companies to build stronger relationships between brands
and the people who matter most to them. Driven by our mission to
"Be extraordinary," we inspire the world to experience better. We
do this through integrated marketing campaigns with experience at
the core. Our specialized practice brands include Jack
Health, Vivi, Jack 39, Jack X, and Genuine. Our
work and agency culture has won some of the world's most
prestigious industry awards, including AdWeek's Experiential Agency
of the Year, Cannes Lions, Effies, D&AD pencils, Clios, Emmys,
EX Awards, and Campaign's Experience Awards, as well as Global
Agency of the Year and Best Places to Work. Founded in 1939, Jack
Morton is part of the Interpublic Group of Companies (NYSE: IPG).
Visit us at www.jackmorton.com or follow us
on LinkedIn, Instagram and YouTube.
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SOURCE Genuine