The partnership delivers Barbie™ themed
experiences for Atlantis guests in honor of the iconic fashion
doll’s 65th anniversary
Mattel, Inc. (NASDAQ: MAT) today revealed a celebratory
partnership with Atlantis Paradise Island to develop Barbie Bahamas
Beach Vacation: Where Atlantis Dreams Come True, an immersive,
Barbie-themed experience for all guests to enjoy in honor of
Barbie's 65th anniversary on March 9.
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Debuting Memorial Day weekend and lasting through the summer,
Barbie Bahamas Beach Vacation: Where Atlantis Dreams Come True will
offer a host of Barbie-themed experiences. From tailor-made
Barbie-themed guest rooms and suites to activations, bespoke
retail, and more, the partnership brings Mattel’s Barbie to the
Caribbean and the Bahamas for the first time in history.
Atlantis’ Barbie Bahamas Beach Vacation: Where Atlantis Dreams
Come True will include:
- Barbie Bahamas Beach Vacation – the Immersive
Experience. Barbie enthusiasts of all ages will have the
opportunity to walk through and experience Barbie’s Atlantis
wonderland. The attraction is in The Royal, an icon of Atlantis and
set against a backdrop of the largest open-air marine habitat in
the world, featuring magnificent marine life. Visitors can explore
several immersive playsets filled with Instagrammable vignettes,
activity stations, and themed Barbie doll boxes that guests can
climb into and snap photos, plus portholes offering a glimpse at
real-life mermaids. Other highlights include the pink carpet, which
stretches from The Royal’s grand staircase, and an over-the-top
Barbie ball pit.
- Travelers visiting Atlantis can book Barbie-themed beachside
guestrooms and cabanas. Each guestroom and cabana will
incorporate design elements and details that are unique and iconic
to Barbie. From pink pillows and throw blankets to customized
chaise lounge chair cushions and Cabana accessories, guests will
have the opportunity to experience the world of Barbie in
Paradise.
- The Coral’s Sun & Ice café will be reimagined into a Barbie
culinary adventure, complete with an exclusive, Barbie-inspired
menu featuring desserts, cocktails, mocktails, and themed
decor.
- Atlantis Kids Adventures will offer Barbie-themed
experiences, such as cooking classes and activations.
- Complimentary Barbie movie night programming both
poolside and in the Atlantis Theater.
“What better way to celebrate Barbie’s 65th anniversary than to
create a one-of-a-kind guest experience for the first time ever at
Atlantis Paradise Island,” said Julie Freeland, Senior Director of
Location Based Entertainment at Mattel. “Atlantis is unmatched in
offering top of the line experiences, a commitment to consumers and
fans that we deeply value at Mattel.”
“Atlantis Paradise Island’s collaboration with the global toy
and entertainment company Mattel adds to the resort’s 25-year
history in providing world-class, experiential entertainment,” said
Audrey Oswell, President and Managing Director, Atlantis Paradise
Island. “What makes the Barbie Bahamas Beach Vacation: Where
Atlantis Dreams Come True special, is that it is meant to be
enjoyed by all generations and will offer a range of accessible
experiences. We are a resort that has a long history of delivering
unforgettable experiences to our guests, and firsts to The Bahamas.
Barbie fits that bill.”
The collaboration follows the Atlantis Paradise Island’s
milestone 25th anniversary year that debuted bold
multimillion-dollar renovations, including the complete renovation
of The Royal, a reimagined Atlantis Casino, and the new Bar Sol.
Atlantis welcomed an array of captivating new dining destinations,
including Silan, the Mediterranean-inspired restaurant from James
Beard Award-winning chef Alon Shaya, and Paranza at The Cove, a
coastal Italian restaurant by Chef Michael White, making Atlantis
the only resort in the Caribbean with three Michelin star-rated
chef-led restaurants. The Perch at The Cove is now open and the
first and only Shake Shack in the Caribbean, offering specialty
menu items unique to the Bahamas and a full bar.
Please visit atlantisbahamas.com for room reservations and for
more information about traveling to the Bahamas, visit
Bahamas.com.
About Mattel
Mattel is a leading global toy company and owner of one of the
strongest portfolios of children’s and family entertainment
franchises in the world. We create innovative products and
experiences that inspire, entertain, and develop children through
play. We engage consumers through our portfolio of iconic brands,
including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®,
Thomas & Friends®, UNO®, Masters of the Universe®, Monster
High® and MEGA®, as well as other popular intellectual properties
that we own or license in partnership with global entertainment
companies. Our offerings include film and television content,
gaming and digital experiences, music, and live events. We operate
in 35 locations and our products are available in more than 150
countries in collaboration with the world’s leading retail and
ecommerce companies. Since its founding in 1945, Mattel is proud to
be a trusted partner in empowering children to explore the wonder
of childhood and reach their full potential. Visit us online at
mattel.com.
About Atlantis Paradise Island:
Atlantis Paradise Island, a lush, oceanside resort located on
Paradise Island in the Bahamas, is a dynamic destination and offers
visitors bold multimillion-dollar renovations, exciting new
partnerships, and reimagined guest experiences. Bahamian culture
and the spirit of its beloved team members are the heart and soul
of this iconic legendary resort. Atlantis’ immersive programming
connects guests to the rich history, art, people, food, and
festivities of the Bahamas while remaining dedicated to
sustainability and environmental conservation.
Atlantis has five unique lodging options: the grand, iconic
newly renovated towers of The Royal, the family-friendly ambiance
at The Coral, water-side villas at Harborside Resort, all-suite
luxury accommodations at The Cove and residential-style living at
The Reef.
Home to Aquaventure, one of the world’s largest waterparks, the
141-acre waterscape of thrilling slides and river rides features 14
pools and five miles of white sand beaches. Atlantis is also home
to the largest open-air marine habitat in the world, with over
65,000 aquatic animals from 250 species making their home in
natural ocean-fed lagoons and habitats, including Dolphin Cay, the
unparalleled marine animal conservation and education center
created to provide guests with a once-in-a-lifetime opportunity to
learn more about some of nature’s most fascinating mammals.
Guests can choose from an impressive collection of over 40
restaurants, bars, and lounges with celebrity chef culinary
masterpieces, including Fish by José Andrés, Nobu by Nobu Matsuhisa
and Paranza by Michael White. With its unrivaled meeting and
convention space and the well-appointed Atlantis Marina overlooking
Marina Village, the Atlantis experiences are endless and unique to
each traveler. Additional resort amenities include the tranquil
Mandara Spa, a newly opened tennis and pickleball center, indoor
and outdoor regulation basketball courts, a 500-seat movie theater,
Atlantis Kids Adventures (AKA) for children ages 3-12, a gaming
arcade, CRUSH- a teen nightclub, Jokers Wild comedy club, an
award-winning 18-hole golf course designed by Tom Weiskopf, the
renowned and newly redecorated Atlantis Casino, and an array of
luxury and boutique duty-free shopping.
For more information and reservations, please visit
atlantisbahamas.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240307807049/en/
Mattel Niki Kazakos Niki.Kazakos@Mattel.com
Casey McDonald Casey.McDonald@Mattel.com
Atlantis Paradise Island Erika Garcia-Lavyne
Erika.lavyne@atlantisparadise.com
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