NBCUniversal Returns as Brand Partner, The North Face Joins to Sponsor
Rock Climbing Wall
NEW
YORK and CANNES,
France, March 6, 2024 /PRNewswire/
-- Stagwell (NASDAQ: STGW), the challenger network built
to transform marketing, announced today additional athletes and
brand partners confirmed to activate at Sport Beach 2024
(June 17-20), the flagship sports
business destination at the Cannes Lions International Festival of
Creativity (Cannes Lions). Six-time NBA All-Star Blake Griffin, three-time Olympic Gold medalist
Shaun White, Mexican Captain and
Flag Football star Diana Flores, and
former NFL player and American Ninja
Warrior host Akbar
Gbajabiamila join Sport Beach and will participate in
featured programming and appearances.
Stagwell previously announced the return of
Sport Beach with athletes Carmelo
Anthony, Sue Bird,
Megan Rapinoe and more.
Leading sports media personalities Taylor Rooks and Pablo
Torre also join Sport Beach's programming, bringing their
unparalleled journalism and thought leadership to the week's
conversations. Previously, Stagwell announced the return of Sport
Beach with athletes Carmelo Anthony,
Sue Bird, Hélio Castroneves,
Brandon Marshall and Megan Rapinoe confirmed to
attend.
"As leaders, innovators, and cultural influencers, Blake, Shaun,
and Diana all represent what makes athletes dynamic and interesting
in new ways," said Stagwell Chief Brand and Communications Officer
Beth Sidhu. "We're proud to feature
these athletes who are paving the way in their respective sports
and industries, and to welcome our new commentators and brand
partners to Sport Beach 2024."
Athletes
- Diana Flores (flag
football) – Star quarterback and captain of Mexico's National Team. A World Games Gold
medalist, Diana also serves as the NFL & IFAF's Flag Football
global ambassador.
- Akbar Gbajabiamila
(football) – Television host and former NFL player. He serves as
host of THE TALK, CBS' Daytime Emmy Award-winning talk show as well
as host of NBC's competition series "American Ninja Warrior."
- Blake Griffin
(basketball) – A 14-year NBA veteran with six NBA All-Star
appearances and the 2011 NBA Rookie of the Year under his belt. The
former Slam Dunk Champion has cultivated a reputation for his
business acumen and investing prowess and appeared on the cover of
the 2019 Forbes 30 under 30. He founded Mortal Media, a Los
Angeles- based film and television production company, in 2016 with
his partner Ryan Kalil.
- Shaun White (snowboarding
and skateboarding) – One of the greatest action sports athletes of
all time. 3x Gold Medal winning Snowboard Champion, becoming the
first athlete to compete in both the Winter and Summer games and
now Founder of his own snowboard brand,
WHITESPACE.
Journalists
- Taylor Rooks – An
Emmy nominated broadcaster, journalist, and cultural icon known
most prominently for her work with Turner
Sports/Bleacher Report and Amazon's Thursday Night Football.
For the success of her work, Taylor has been featured in Sports
Illustrated: "100 Influential Black Women in Sports" and is
considered one of the most influential figures in sports media
today.
- Pablo Torre is one
of the most dynamic voices in sports media. Currently, he hosts
Pablo Torre Finds Out with Meadowlark Media and previously
hosted and contributed to various programs at ESPN, including the
television program High Noon with Bomani
Jones and the podcast ESPN Daily.
Brand Partners
- NBCUniversal returns as a premier partner of Sport
Beach. As one of the world's leading media and entertainment
companies, NBCUniversal creates world-class content that is
distributed across its portfolio of film, television and streaming,
and brought to life in its theme parks. A subsidiary of Comcast
Corporation, NBCUniversal owns and operates an expansive portfolio
of news, entertainment, film, streaming, and television
brands.
- The North Face is a new partner of Sport Beach and
will be creating an interactive rock-climbing wall, built to
provide a new activity for attendees. Since 1966 The North Face has
proudly been a first choice for the world's most accomplished
climbers, mountaineers, extreme skiers, snowboarders, endurance
runners, and every-day explorers. The North Face is excited to
partner with Sport Beach to bring climbing to Cannes ahead of the
2024 Olympics in Paris this
Summer, where the brand will sponsor the Olympic climbing uniforms
for the USA, France, Austria, Japan and South Korea.
Stagwell invites brands, athletes, sports leagues/teams, media
platforms, journalists, and other interested parties who would like
to partner on the ground to reach out to
cannescomms@stagwellglobal.com for more information. Sport Beach
will be produced by TEAM Enterprises in partnership with Cheerful
Twentyfirst.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to
transform marketing. We deliver scaled creative performance for the
world's most ambitious brands, connecting culture-moving creativity
with leading-edge technology to harmonize the art and science of
marketing. Led by entrepreneurs, our 13,000+ specialists in 34+
countries are unified under a single purpose: to drive
effectiveness and improve business results for their clients. Join
us at www.stagwellglobal.com.
Media Contact
Sarah Arvizo
pr@stagwellglobal.com
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SOURCE Stagwell Inc.