Collaboration to display Zillow rental
listings on Realtor.com® allows multifamily
partners to reach an even wider audience of renters
SANTA
CLARA, Calif. and SEATTLE, March 5,
2024 /PRNewswire/ -- Realtor.com® and
Zillow today announced a new agreement for Zillow to be the
exclusive provider of multifamily rental listings on
Realtor.com®, generating additional exposure for
listings to millions of renters.
As part of the new agreement, multifamily rental listings with
25 or more units advertised on Zillow will also be displayed on
Realtor.com®. Renters who visit Realtor.com®
will have an enhanced experience with Zillow 3D Home tours,
interactive floor plans, walkthrough videos and more, powered by
Zillow's marketplace of listings. The data will complement
Realtor.com®'s current rental content sourced from
direct relationships with single-family and low-rise rentals
landlords through its Avail platform, Internet Listing Services and
property management companies, as well as the rental content that
Realtor.com® sources from multiple listing services
nationwide.
"This new agreement allows us to deliver significant value to
Realtor.com® users, and in partnership with Zillow,
realize a financial benefit for Realtor.com®. Consumers
will have access to an enhanced rental experience while property
management companies and landlords will be able to tap into a
market-leading combined audience across both the
Realtor.com® and Zillow platforms," said Damian Eales, CEO, Realtor.com®. "On
average, 70 million people each month turn to
Realtor.com® to find their next place to live, and we
remain committed to delivering the best possible experience for
renters, buyers and sellers at every stage of their real estate
journey."
Recognizing that nearly every homebuyer starts out as a renter,
this collaboration is strategically designed to meet surging rental
demand and support the immediate needs of both renters and property
managers. Broadening access to Zillow's multifamily listings on
Realtor.com® will provide more renters an enhanced
experience with a wide array of options and tools to navigate
today's challenging market.
"Extending Zillow's multifamily rental listings to
Realtor.com®'s platform will boost these properties'
visibility, helping our partners reach even more renters and propel
their business forward," said Zillow co-founder and CEO
Rich Barton. "We're committed to
delivering a superior experience for consumers and helping more and
more people get home."
Zillow continues to grow its multifamily rentals marketplace,
with nearly 39,000 such properties advertising across Zillow as of
the end of February 2024. Zillow will
begin syndicating multifamily rental listings to
Realtor.com® later this spring.
About Realtor.com®
Realtor.com® is an open real estate marketplace built
for everyone. Realtor.com® pioneered the world of
digital real estate more than 25 years ago. Today, through its
website and mobile apps, Realtor.com® is a trusted guide
for consumers, empowering more people to find their way home by
breaking down barriers, helping them make the right connections,
and creating confidence through expert insights and guidance. For
professionals, Realtor.com® is a trusted partner for
business growth, offering consumer connections and branding
solutions that help them succeed in today's on-demand world.
Realtor.com® is operated by News Corp [Nasdaq: NWS,
NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. For more information,
visit Realtor.com®.
About Zillow Group
Zillow Group, Inc. (Nasdaq: Z and
ZG) is reimagining real estate to make home a reality for more and
more people. As the most visited real estate website in
the United States, Zillow and its
affiliates help people find and get the home they want by
connecting them with digital solutions, dedicated partners and
agents, and easier buying, selling, financing and renting
experiences.
Zillow Group's affiliates, subsidiaries and brands include
Zillow®, Zillow Premier Agent®, Zillow Home
Loans℠, Trulia®, Out East®,
StreetEasy®, HotPads®, ShowingTime+℠,
Spruce® and Follow Up Boss®.
All marks herein are owned by MFTB Holdco, Inc., a Zillow
affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS
#10287 (www.nmlsconsumeraccess.org). © 2023 MFTB Holdco, Inc., a
Zillow affiliate.
(ZFIN)
Realtor.com® media
contact: press@realtor.com
Zillow media contact: press@zillow.com
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SOURCE realtor.com