LifeVantage Corporation (Nasdaq:LFVN), a leading health and
wellness company with products designed to activate optimal health
at the cellular level, is proud to announce the launch of its
TrueScience® Activated Skin Care Collection, marking a significant
advancement in skincare technology and formulation. Building on the
successful October 2023 launch of TrueRenew Daily Firming Complex,
a better-than-retinol alternative, LifeVantage’s entire skincare
offering has been enhanced to provide skin health activation in
every step. The Collection delivers a simple regimen of
multi-tasking products that meet the sophisticated needs of today's
busy consumers.
The products were first revealed March 2 in
Canada and Europe where they were immediately available to
Consultants and Customers. The global launch continues throughout
the month and into April, as they launch at various market events
across the globe.
The reimagined TrueScience lineup features
TrueRenew plus three, refreshed, reimagined, clean product
formulas: TrueClean Refining Cleanser, TrueLift Illuminating Eye
Cream, and TrueHydrate Brightening Moisturizer. Each is designed
with cutting-edge science, including a patented Nrf2 ingredient
blend plus additional premium, planet-friendly ingredients proven
to support skin health and deliver visible anti-aging results,
including brighter skin in as little as seven days.
Steve Fife, President and CEO of LifeVantage,
expressed his excitement about the new collection: “TrueRenew was
just the beginning of a new era of activated skincare for
LifeVantage. With the TrueScience Activated Skin Care Collection,
we've kept the ingredients our customers love and elevated
everything else to exceed their expectations. The Collection offers
advanced solutions for the smart skincare enthusiast, underscoring
our commitment to ensuring LifeVantage Consultants have the very
best, results-driven products to share and grow their businesses.
This launch also reaffirms our position as a leader in innovative
skincare, delivering on the promise of activating skin health to
reveal every customer’s natural radiance.”
TrueClean Refining Cleanser: A
naturally radiant complexion begins with TrueClean Refining
Cleanser. This product goes beyond basic cleansing with gentle
exfoliation powered by pomegranate enzymes that effectively remove
impurities and dead skin without stripping the skin’s natural oils.
Enhanced with ginger root and bisabolol for added comfort, the
cleanser now offers eight additional benefits, supported by five
new ingredient studies, establishing a higher standard for clean,
refreshed skin.
TrueLift Illuminating Eye
Cream: Targeting the delicate eye area, TrueLift
Illuminating Eye Cream offers 360° age correction. This powerful
formula visibly improves seven visible signs of aging, including
dark circles, under-eye bags, fine lines, crow’s feet, eyelid
roughness, and puffiness, while also visibly lifting the eyelid
fold and crease. With two additional benefits and 12 new ingredient
studies, this eye cream provides an instant cooling effect and
contains caffeine for an alert, revitalized appearance.
TrueHydrate Brightening
Moisturizer: Discover luminous, youthful skin in as little
as seven days with TrueHydrate Brightening Moisturizer, an
anti-aging powerhouse. This potent formulation rapidly delivers
moisture to the skin, boosts its glow, and brightens the overall
complexion. It targets age spots for visible reduction and fights
against the development of new dark spots, providing a full
spectrum of anti-aging advantages.
Valued at $146.7 billion in 2021, the skincare
industry is expected to grow to $273.3 billion by 2031.1 Modern
consumers seek products that deliver proven results, pack multiple
benefits, and come from environmentally conscious companies.
LifeVantage's TrueScience Activated Skin Care Collection directly
answers these demands, featuring scientifically-backed ingredients
that tackle various skin issues, all while upholding the Company’s
commitment to its clean standards.
For more information on the Activated Skin Care
Collection and to experience the future of skincare, visit the
LifeVantage website (www.lifevantage.com).
About LifeVantage Corporation
LifeVantage Corporation (Nasdaq: LFVN), the
activation company, is a pioneer in nutrigenomics, the study of how
nutrition and naturally occurring compounds affect human genes to
support good health. The Company engages in the identification,
research, development, formulation and sale of advanced
nutrigenomic activators, dietary supplements, nootropics, pre- and
probiotics, weight management, skin and hair care, bath & body,
and targeted relief products. The Company’s line of
scientifically-validated dietary supplements includes its flagship
Protandim® family of products, LifeVantage® Omega+, ProBio, IC
Bright®, Daily Wellness, Rise AM, Reset PM, and D3+ dietary
supplements, the TrueScience® line of skin, hair, bath & body,
and targeted relief products. The Company also markets and sells
Petandim®, its companion pet supplement formulated to combat
oxidative stress in dogs, Axio® its nootropic energy drink mixes,
and PhysIQ, its smart weight management system. LifeVantage was
founded in 2003 and is headquartered in Lehi, Utah. For more
information, visit www.lifevantage.com.
Cautionary Note Regarding Forward Looking
Statements
This document contains forward-looking
statements made pursuant to the safe harbor provisions of the
Private Securities Litigation Reform Act of 1995. Words and
expressions reflecting optimism, satisfaction or disappointment
with current prospects, as well as words such as "believe," "will,"
"hopes," "intends," "estimates," "expects," "projects," "plans,"
"anticipates," "look forward to," "goal," “may be,” and variations
thereof, identify forward-looking statements, but their absence
does not mean that a statement is not forward-looking. The
declaration and/or payment of a dividend during any quarter
provides no assurance as to future dividends, and the timing and
amount of future dividends, if any, could vary significantly in
comparison both to past dividends and to current expectations.
Examples of forward-looking statements include, but are not limited
to, statements we make regarding executing against and the benefits
of our key initiatives, future growth, including geographic and
product expansion, the impact of COVID-19 on our business, expected
financial performance, and expected dividend payments in future
quarters. Such forward-looking statements are not guarantees of
performance and the Company's actual results could differ
materially from those contained in such statements. These
forward-looking statements are based on the Company's current
expectations and beliefs concerning future events affecting the
Company and involve known and unknown risks and uncertainties that
may cause the Company's actual results or outcomes to be materially
different from those anticipated and discussed herein. These risks
and uncertainties include, among others, further deterioration to
the global economic and operating environments as a result of
future COVID-19 developments, as well as those discussed in greater
detail in the Company's Annual Report on Form 10-K and the
Company's Quarterly Report on Form 10-Q under the caption "Risk
Factors," and in other documents filed by the Company from time to
time with the Securities and Exchange Commission. The Company
cautions investors not to place undue reliance on the
forward-looking statements contained in this document. All
forward-looking statements are based on information currently
available to the Company on the date hereof, and the Company
undertakes no obligation to revise or update these forward-looking
statements to reflect events or circumstances after the date of
this document, except as required by law.
Public Relations
Contact: Jennifer Rumble, CerconeBrownCompany(704)
923-6378 jrumble@cerconebrown.com
Investor Relations Contact: Reed Anderson,
ICR (646) 277-1260 reed.anderson@icrinc.com
1 Allied Market Research Skincare Market Opportunities and
Forecast 2021-2031
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