Allison Unveils Allison AI, a Suite of Global AI Services and Products
February 29 2024 - 2:18PM
Business Wire
Allison AI offers advisory services, training
and custom private AI tools for clients, partners, and agency
employees
Allison today announced the launch of Allison AI –
an integrated suite of products and consulting services for clients
and agency partners looking to securely and responsibly leverage AI
for their business needs.
Developed by a global task force of senior counselors and
technology experts, the comprehensive Allison AI suite will greatly
enhance clients’ ability to identify and infuse AI capabilities
into their workstreams while mindfully balancing the critical
interpersonal and creative nature of marketing and communications
services.
“We’re proud to be ahead of the curve as an agency and offer a
team of experts, a menu of services and a line of AI products that,
together, represent how marketing and communications can be
accelerated by the awesome capability of AI,” said Cathy Planchard,
global CEO of marketing innovation at Allison. “Since early last
year, we’ve worked alongside our parent company Stagwell on how to
responsibly embrace this incredible moment in time and support our
clients as AI enables stronger operations, more efficient marketing
and communications, and an entirely new way of engaging
customers.”
- Advisory and Consulting: As companies of varying sizes
and focus tackle how the best incorporate AI into their
workstreams, Allison’s senior AI counselors work in lockstep with
in-house teams and their C-suites on AI narrative development,
thought leadership content, public policy, regulation education and
adherence, internal AI guidelines development, AI rollout plans,
risk and reputation content, and crisis scenario planning.
- Training: Relatedly, Allison also offers custom external
training programs for global brands at varying stages of their AI
adoption journey on the technology’s benefits, challenges,
considerations and specific use cases identified by clients.
- Product: Developed in collaboration with Stagwell
Marketing Cloud (SMC), a marketing-focused, AI-enablement platform
born out of Stagwell, a challenger network build to transform
marketing (and Allison’s parent company), the initial Allison AI
product suite for modern marketers and communicators includes:
- Bespoke, Private AI Instances: Allison AI’s product team
will concept, create and maintain a large language training model
(LLM) customized to any industry and business requirement. The
solutions are private and secure AI instances, so organizations can
use them to work on projects involving confidential data.
- Frontend and Backend Development: Complete frontend and
backend development, including data management, resource mapping,
and incorporation of custom data models and data sets.
- Private GPT Access: For those looking simply for a
private AI environment, Allison AI offers a suite of Private AI
tools bundled together that allow organizations to work securely
and privately. GPTs currently in the Private GPT suite include
ChatGPT, Stable Diffusion and DALL-E.
Planchard, alongside agency partners Karyn Barr,
president, technology, and Brent Diggins, managing director,
performance and intelligence, led the conception and development of
Allison AI.
Together, the trio also founded the Allison AI task force
- a global team of digitally native creatives, senior counselors
and technologists who have helped the agency and its clients
responsibly navigate the evolving world of AI since late 2022. The
task force’s initial task in early 2023 was the successful rollout
of global AI guidelines at Allison to ensure all colleagues from
Atlanta to Singapore adhere to local regulations and developments
and use AI in a safe, productive capacity.
In the time since, the Allison AI task force, alongside the
agency’s global board, has transformed the company’s global tech
stack to safely and effectively leverage the power of AI to
increase operational efficiencies and empower teams’ work as
communicators, marketers and creatives. Initiatives include:
- Developing a global AI instance to streamline document mining
related to new business, research and case studies.
- Providing training and best practices for AI included in
third-party applications.
- Basic and advanced prompt training for internal and external AI
applications.
Externally, the Allison AI team has advised corporate and
technology clients in APAC, Europe and North America on best
practices with public and private AI tools, regional regulations
and risks, copyright infringement, and more.
The Allison AI suite is available now to clients and agency
partners. Additional products are slated for release in 2024.
About Allison: Alison is a global integrated marketing
and communications consultancy, dedicated to driving growth,
innovation, and positive change for clients, colleagues, and
communities. With a diverse range of expertise and a
forward-looking mindset, Allison delivers game-changing results
that make a lasting impact. Allison is owned by Stagwell (NASDAQ:
STGW), one of the fastest growing and most influential marketing
and communications networks in the world. Agency partners leverage
Stagwell’s technology, data analytics, insights and strategic
consulting solutions to drive measurable results and optimize
return on marketing investment for more than 1,700 clients
worldwide. Learn more at www.allisonworldwide.com.
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Shanna Brown Shanna.brown@allisonworldwide.com 914-263-6837
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