VALENCIA, Calif., Feb. 29,
2024 /CNW/ -- With less than three months to go
until the launch of its new ship, Cunard has revealed a glimpse of
the elevated retail experiences awaiting guests on Queen Anne.
The world's most iconic luxury cruise line has announced a
unique collection of 115 household brands that will have a presence
on board, from luxury watchmakers Bremont to the beauty division of
French fashion house, Chanel.
And 27 of these exciting brands also represent first-time
partnerships for Cunard – including Hugo Boss, Raishma, Chapel
Down, Whittard, and 886 Royal Mint. Garrard, the first official
crown jeweler in the UK, will also have its first boutique on board
a Cunard ship.
In addition to an expertly curated selection of fellow Walpole
brands on board, Queen Anne will
also herald a new era of retail therapy at sea. Walpole is the
official sector body for British luxury, and Cunard became a
Walpole member in 2019.
The ship's redefined retail spaces, expertly designed by
Sybille de Margerie, will feature
meandering pathways to inspire exploration and
intrigue, enabling guests to intuitively weave through areas,
with seamless connections leading shoppers from one category
to another.
The on-board experience
From light-filled boutiques with stunning sea views housing
covetable jewelry, clothing, accessories, and gifts to carefully
curated collections of pre-loved accessories from designer names
for a sample of sustainable indulgence, Queen Anne will boast several feature spaces
designed to bring products to life in up-close experiences.
The Grand Lobby Boutiques is the ultimate venue for retail
indulgence and is where guests will find the first ever Garrard
fine jewelry boutique at sea, as well as Queen Anne's Cabinet of Curiosities, and
Experience Lounge.
The Cabinet of Curiosities is a dazzling new concept featuring
38 display cases showcasing curated treasures from a variety of
luxury brands that will celebrate the style and intrigue of
travel.
This immersive, one-of-a-kind rotunda gallery will showcase a
360-degree display of collectibles, jewelry, fashion, and art from
Cunard's partner brands – such as Chanel and Bremont – that are
available to buy, alongside never-before-seen treasures from the
luxury cruise line's archives.
Another element of Queen Anne's
elevated retail offering is the Experience Lounge, a space where
retail intertwines with food and drink, allowing the ship to
enhance activations and events in style.
To further enhance the guest experience, Queen Anne will boast a dedicated Shopping Host,
the only role of its kind in the Cunard fleet. This personal
shopping concierge will have an extensive knowledge of the
available assortment as well as brands' stories to offer guests a
rewarding retail experience.
Furthermore, a personalization desk will be available for guests
who wish to add a personal touch to purchases through engraving,
embossing, and more.
Queen Anne
Throughout her maiden season, Queen
Anne will sail from Southampton on itineraries to the
Mediterranean, Scandinavia, the Canary Islands, and the Norwegian
Fjords, visiting more than 60 unique destinations in 16 countries –
taking in several of Europe's most
enchanting ancient cities.
Katie McAlister, President of
Cunard, said: "Luxury ocean travel is all about escapism and being
immersed in a world full of unique and enriching experiences. It's
a philosophy we are passionate about bringing to life with our new
ship Queen Anne, which is why we are
all so excited about her elevated retail offering. Nowhere else
will travelers be able to find such a beautifully curated
collection of luxury brands at sea or learn about heritage brands
in such an engaging way as with Queen
Anne's Cabinet of Curiosities."
For Travel Advisors interested in further information, please
contact your Business Development Manager, visit
OneSourceCruises.com, or call Cunard at 1-800-528-6273.
About Cunard
Cunard is a luxury British cruise line,
renowned for creating unforgettable experiences around the world.
Cunard has been a leading operator of passenger ships on the North
Atlantic, since 1840, celebrating an incredible 183 years of
operation. A pioneer in transatlantic journeys for generations,
Cunard is world class. The Cunard experience is built on fine
dining, hand-selected entertainment and outstanding service. From
five-star restaurants and in-suite dining to inspiring guest
speakers, the library and film screenings, every detail has been
meticulously crafted to make the experience unforgettable.
Destinations include Europe, the
Caribbean, the Far East,
Alaska and Australia.
There are currently three Cunard ships, Queen Mary 2, Queen
Elizabeth and Queen Victoria
and a fourth ship, Queen Anne, will
enter service in 2024. This investment is part of the company's
ambitious plans for the future of Cunard globally and will be the
first time since 1999 that Cunard will have four ships in
simultaneous service. Cunard is based at Carnival House in
Southampton and has been owned
since 1998 by Carnival Corporation & plc. www.cunard.com
(NYSE/LSE: CCL; NYSE:CUK).
Social
Media
Facebook: www.facebook.com/cunard
Twitter: www.twitter.com/cunardline
YouTube: www.youtube.com/wearecunard
Instagram: www.instagram.com/cunardline
For additional information about Cunard, contact:
Jackie Chase,
Cunard, jchase@cunard.com
Cindy Adams, cindy@mgamediagroup.com
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SOURCE Cunard