Colorful Fuzzy Bunnies, Classic Bears and
Adorable New "Mini Beans" are the Perfect Choice to Complete
Your Holiday Shopping Needs
ST.
LOUIS, Feb. 29, 2024 /PRNewswire/
-- Build-A-Bear Workshop (NYSE: BBW) is here to help fill your
Easter baskets this year with its online Easter Giftshop and
in-store selection with a wide variety of gifts for special
springtime delights including extra fuzzy bunnies, classic bears,
spring frogs, a colorful new hedgehog and fresh pastel fashions for
furry friends. To make the season extra sweet, Build-A-Bear is also
unveiling its newest offering, the Mini Beans assortment,
featuring cute, collectible pocket-sized critters perfect for
basket filling this holiday. Available now and based on a wide
selection of popular traditional Build-A-Bear furry friends, these
Mini Beans may be small in size, but they are BIG in
fun.
Build-A-Bear has been an anticipated part of Easter celebrations
for over 25 years as families enjoy the tradition of making a
special memory by creating a new plush bunny or bear for the
season. This year, the iconic experiential retailer is also
offering special characterized plush Easter baskets ready to be
filled with a delightful variety of Build-A-Bear favorites plus the
new perfectly sized Mini Beans miniature plush. Each of the
charming new Mini Beans animals comes with a tiny birth
certificate on the tag that you can personalize along with a
special wish, plus you can select from a variety of miniature
t-shirts for your new itty-bitty furry friend which was inspired by
a classic Build-A-Bear favorite.
Petite versions of some of the brand's most popular classic
offerings are featured in the debut lineup of eleven Mini
Beans including the Axolotl, Happy Hugs Teddy, Longhorn
and Spring Green Frog. Build-A-Bear will also release
limited-edition "chase" Mini Beans to add to the
collectability of the assortment, the first of which is the new
Mini Beans Colorful Splatter Cow.
This limited-edition exclusive will only be available while
supplies last.
"We are delighted to introduce this charming new addition to
Build-A-Bear. Mini Beans pocket-sized furry friends deliver
a lot of heart in a tiny package and we are so happy to debut these
fresh mini versions of some our most beloved furry friends to our
guests and fans," said Sharon Price
John, President and Chief Executive Officer of
Build-A-Bear.
Enhance your Easter and Build-A-Basket this season by shopping
Build-A-Bear's entire spring holiday collection including the new
Mini Beans now online at BuildABear.com or visit your
nearest Build-A-Bear Workshop to enjoy the iconic and memory making
bear-building experience in person.
ADD BIG CUDDLES TO EASTER BASKETS WITH NEW PLUSH
Find
great complements to candy with these new furry friends at
Build-A-Bear, complete with Easter and spring themed clothing and
accessories, including fan favorites:
- Pink Fluff Pawlette Bunny makes the hoppiest addition to any
Easter basket as a special edition bunny plush with sparkly paw
pads and ultra cuddly pink fur marshmallow. She comes dressed in
her Easter outfit and bunny flats makes a super cute gift nestled
amongst their eggs and other basket goodies.
- Cool Quills Hedgehog is a smiley stuffed hedgehog plush that is
unexpectedly super cuddly with its happy face and swirly pastel fur
and comes dressed in a "Happy Easter" outfit and bunny flats.
- Colorful Splatter Cow is the newest cow plush and the most
colorful friend on the farm with its pastel spots and smiley face.
Colorful Splatter Cow is an udder delight dressed for adventure
thanks to its Love hoodie and yummy cotton candy wristie.
Personalize each furry friend with adorable outfits, the Record
Your Voice option for a personalized message, and a variety of
sounds, scents and accessories of your choice to make the ultimate
spring or Easter gift!
SURPRISE EGGS BRING CURIOUS SMILES
Wanting to up the
egg hunt game? The egg-citing surprises continue a special surprise
and delight Golden Eggs. Each egg contains one mini plush perfect
for adding an extra element of fun to a family's egg hunt. Discover
what's hiding in these mystery Golden Eggs and collect all four
unique mystery plushes. Each plush inside is an exclusive release
available while supplies last.
GIVE THE GIFT OF FUN
Surprise them with an
experiential gift of fun with a Build-A-Bear gift card! Whether
it's an Easter egg hunt surprise, tucked into an Easter basket, or
a sweet bear-building experience with a beloved relative, they'll
love the special memories made at Build-A-Bear.
MAKE MEMORIES THIS SPRING BREAK AT
BUILD-A-BEAR
Looking for fun experiences over spring break
and that much needed staycation, or headed to an exciting
destination? Gather up family and friends and explore the
Build-A-Bear store locator tool to find a Build-A-Bear Workshop
location nearby. The in-person experience promises fun and FURever
special moments that'll will be cherished. Guests can pick out
their next best furry friend that is huggable and customizable,
participate in the iconic heart ceremony, and record a message to
make the experience an even sweeter memory. Check the local
Build-A-Bear location for special appearances by mascot
bunny, Pawlette, on select Saturdays in March, where guests
can take a complimentary picture with this special bunny this
Easter.
About Build-A-Bear
Build-A-Bear is a
multi-generational global brand focused on its mission to "add a
little more heart to life" appealing to a wide array of consumer
groups who enjoy the personal expression in making their own "furry
friends" to celebrate and commemorate life moments. Nearly 500
interactive brick-and mortar experience locations operated through
a variety of formats provide guests of all ages a hands-on
entertaining experience, which often fosters a lasting and
emotional brand connection. The company also offers engaging
e-commerce/digital purchasing experiences on buildabear.com
including its online "Bear-Builder", the animated "Bear Builder 3D
Workshop" and its age-gated, adult-focused "Bear Cave". In
addition, extending its brand power beyond retail, Build-A-Bear
Entertainment, a subsidiary of Build-A-Bear Workshop, Inc., is
dedicated to creating engaging content for kids and adults that
fulfills the company's mission, while the company also offers
products at wholesale and in non-plush consumer categories via
licensing agreements with leading manufacturers. Build-A-Bear
Workshop, Inc. posted total revenue of $467.9 million in fiscal 2022. For more
information, visit the Investor Relations section of
buildabear.com.
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SOURCE Build-A-Bear Workshop