Upstart Delivers Reservation and Deposit System for New Kia EV9 SUV
February 21 2024 - 9:00AM
Business Wire
Upstart selected as exclusive technology
provider by Kia.
Upstart (NASDAQ: UPST), the leading artificial intelligence (AI)
lending marketplace, today announced that Kia used Upstart Auto
Retail Build & Price Reservations as the exclusive reservation
and deposit system for the launch of the new Kia EV9 SUV in the
United States. The feature was available to all Kia dealers across
the U.S.
In addition to reserving and placing a deposit on an EV9
directly from a dealer’s website, Upstart Build & Price
Reservations allowed customers to choose the trim, colors, and
optional packages they wanted included with their vehicle. For Kia
dealers, Build & Price Reservations made it easy to track
demand for the EV9 and provided the information they needed to
better understand and serve their customers.
“We’re excited that Upstart Build & Price Reservations
played such an important role in the launch of the new EV9,” said
Alex Rouse, Vice President and General Manager of Auto at Upstart.
“By leveraging the power of Upstart’s connected retailing platform,
Kia dealers were able to deliver a fast and seamless experience to
help their customers find their desired EV9.”
Build & Price Reservations is part of the Upstart Auto
Retail suite of digital products for dealer websites and showrooms,
which enables a seamless online to in-store consumer shopping
journey. Kia dealers with the full Upstart Auto Retail solution can
provide an end-to-end car-buying experience for the EV9, from
online reservation through to vehicle pickup, including
financing.
Upstart Auto Retail has been a certified provider in the Kia
Digital Certified Solutions program since December 2020. In
addition to Kia, Upstart Auto Retail is an approved digital retail
provider for eight other OEMs, including Acura, Honda, Lexus,
Mercedes-Benz, Mitsubishi, Subaru of America, Toyota, and
Volkswagen.
To learn more about Upstart’s auto retail platform, watch this
video.
About Upstart
Upstart (NASDAQ: UPST) is the leading AI lending marketplace,
connecting millions of consumers to more than 100 banks and credit
unions that leverage Upstart’s AI models and cloud applications to
deliver superior credit products. With Upstart AI, lenders can
approve more borrowers at lower rates across races, ages, and
genders, while delivering the exceptional digital-first experience
customers demand. More than 80% of borrowers are approved
instantly, with zero documentation to upload. Founded in 2012,
Upstart’s platform includes personal loans, automotive retail and
refinance loans, home equity lines of credit, and small-dollar
“relief” loans. Upstart is based in San Mateo, California, and
Columbus, Ohio.
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