Penix and Odunze will exclusively use Sharpie
at pivotal moments throughout their rookie seasons as they
make their mark on professional sports.
ATLANTA, Feb. 8, 2024
/PRNewswire/ -- Today, Sharpie®, the iconic writing brand part of
the Newell Brands global portfolio, has launched the Sharpie Rookie
of the Year program – a first-of-its-kind program that helps
prolific college athletes and prospective professional draftees
make their mark as they transition into the next phase of their
careers. To kick off the program, the brand has signed
Michael Penix Jr. and Rome Odunze to become the official
writing products of their rookie seasons.
"Michael and Rome are about to
have new, blank canvases at their fingertips, and we are excited to
be part of their journey into the professional ranks," said
Gina Lazaro, Vice President,
Brand Management, Writing at Newell
Brands. "Sharpie encourages everyone to make the world their
canvas, and as highly touted draftees, we will equip them with the
highest quality instruments they can consistently rely on, whether
it's signing their first contract or an autograph for a fan."
As they move from college football to the pros, Sharpie will
provide them with the high-performance writing products they need
to feel confident and ready to leave their mark on the biggest
canvas they will ever sign – their first professional contract.
Armed with Sharpie S-Gel pens that feature no smear, no bleed
technology, they will sign their rookie contracts with custom-made
S-Gels that feature their signatures engraved down the barrel for a
personalized, sleek and professional look on signing day.
"Being a left-handed quarterback also means I'm a left-handed
writer. And just like my fellow lefty writers out there, I am no
stranger to the woes of smearing ink and smudge marks on everything
I write or sign," said Penix, the 2023 Heisman runner-up. "The
Sharpie S-Gel pen has changed all that. When I'm signing my name
with a S-Gel, I know I can rely on a smear-free signature."
Throughout the year, Sharpie will be sharing unique glimpses
into the rookie seasons of Penix and Odunze, and how Sharpie
products can be used across various canvases, categories and
creations. Armed with the appropriate Sharpie for any situation,
from signing contracts to building personal brands through fan
autographs and philanthropic moments, the brand will help them
leave their marks no matter what their rookie seasons throw at
them.
"Sharpie is synonymous with autographs and signatures, and it is
my go-to brand since it offers something for writing on any
surface," said standout wide receiver Rome Odunze. "I look forward
to making bold statements through my professional career on-and-off
the field, and having Sharpie in my pockets is essential to make
that a reality."
Building upon its recent World Is Your Canvas
campaign, Sharpie is continuing to cultivate meaningful
relationships with like-minded individuals, like Penix and Odunze,
to show the world how to make an impact and accomplish their goals
with Sharpie products.
Sharpie S-Gel Pens come in a variety of barrel colors, tip sizes
and ink colors. They can be purchased at your local office
superstores, retail stores, drug stores and through several online
retailer sites
including Amazon, Target, Walmart, Office
Depot and Staples.
About Sharpie®
In 1964, the iconic Sharpie Fine Point
black marker became the first pen-style permanent marker, and today
Sharpie offers a wide selection of permanent markers, pens,
highlighters, and more for the classroom, the office, and at home.
Designed for precision and performance, Sharpie marking and writing
instruments are offered in a variety of specialty and art styles.
Sharpie is part of the Newell Brands global portfolio of leading
brands. For more information,
visit www.Sharpie.com.
About Newell Brands
Newell Brands (NASDAQ: NWL) is a
leading global consumer goods company with a strong portfolio of
well-known brands, including Rubbermaid, Sharpie®, Graco®,
Coleman®, Rubbermaid Commercial Products®, Yankee Candle®, Paper
Mate®, FoodSaver®, Dymo®, EXPO®, Elmer's®, Oster®, NUK®, Spontex®
and Campingaz®. Newell Brands is focused on delighting consumers by
lighting up everyday moments.
This press release and additional information about Newell
Brands are available on the company's website,
www.newellbrands.com.
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SOURCE Newell Brands